Amy Defrancesco Email & Phone Number

Specializing in Bridal Make-up, Professional Fitness Shows, TV and Print

New York, United States

New York, United States

Upstate Ny

North East & Mid-Atlantic

Syracuse, New York Area

New England

Leading the New England territory to success in growth, development and brand awareness by educating, motivating and setting clear goals with my retailer accounts and direct reports. Create & maintain professional partnerships with a variety of retailers including: SEPHORA, Ulta Beauty, Macy's, Nordstrom, Von Maur, Lord & Taylor.Sales Plan Achievement: *Create action plans to meet weekly, monthly and annual sales goals and controllable budgets. *Communicate and monitor… Show more Leading the New England territory to success in growth, development and brand awareness by educating, motivating and setting clear goals with my retailer accounts and direct reports. Create & maintain professional partnerships with a variety of retailers including: SEPHORA, Ulta Beauty, Macy's, Nordstrom, Von Maur, Lord & Taylor.Sales Plan Achievement: *Create action plans to meet weekly, monthly and annual sales goals and controllable budgets. *Communicate and monitor sales goals with Counter Managers, Consultants, Store Management and Regional Team *Recruit, hire and train talented Consultants & Specialists to deliver sales plan and review their performance *Prioritize schedule to ensure a top door down approach *Analyze business on a consistent basis and communicate to Regional Sales Director the successes and opportunities *Ensure that retailers have the correct levels and mix of stock to support sales plan *Develop relationships with Retail Management to ensure support and follow through in the stores Execute Marketing Calendar: *Execute corporate strategies to drive successful seasonal launches, Gift-with-Purchase & Events *Coach to event expectations: sales, pre-sell, and appointment goals *Schedule and conduct new product launch/event education following corporate approved guidelines for key accounts *Schedule and conduct trainings following corporate approved guidelines *Ensure that counters & retailers adhere to corporately approved merchandising guidelines Training education / In-store development: *Work closely with Regional Education Manager to ensure that all training needs are met. *Schedule and conduct trainings in key accounts *Review product knowledge for new launches and selling skills to ensure consultants can confidently achieve their sales goal. *Conduct retailer strategy meetings seasonally to drive business *Conduct performance evaluations, provide feedback & set goals Show less

Manage the sales, operational and human resource functions of the store, ensure adherence to the SEPHORA concepts and culture, ensuring maximum profitability and compliance with the SEPHORA objectives and policies. Ensure that our diverse team of engaged and educated experts create a fun and unique environment that our clients will love, while ensuring the client experience is exceptional. *Drive and maintain high level of client service, while supervising the… Show more Manage the sales, operational and human resource functions of the store, ensure adherence to the SEPHORA concepts and culture, ensuring maximum profitability and compliance with the SEPHORA objectives and policies. Ensure that our diverse team of engaged and educated experts create a fun and unique environment that our clients will love, while ensuring the client experience is exceptional. *Drive and maintain high level of client service, while supervising the floor*Plan, analyze and achieve payroll and sales budgets on a daily, weekly, monthly and yearly basis*Develop and train a team of 30-50 employees through consistent coaching, weekly leadership meetings and quarterly employee meetings*Attend to HR issues such as: create and conduct timely performance reviews with team; maintain optimum store staffing levels through networking, recruiting, interviewing, hiring employees *Ensure SEPHORA merchandising concepts are consistently maintained within the store*Oversee operations within the store to maintain compliance with policies and procedures, audits and inventories*Provide strong brand relationships with over 50 Brand Representatives *Partner with local organizations within the community for a variety of different events and fundraisers Show less

-Build Effective Teams – Hire and develop staff of 30-55 diverse employees at 4.5 - 8+ million dollar stores -Business Acumen - Manage sales & inventory while forecasting & analyzing trends & reports -Energy & Drive - Adhere to strict budgetary guidelines with sales, payroll, profitability & service -Recruit, Interview, Hire and Train consultants and leadership members -Managing Diversity - Develop and deliver quarterly personal development plans and annual reviews that will… Show more -Build Effective Teams – Hire and develop staff of 30-55 diverse employees at 4.5 - 8+ million dollar stores -Business Acumen - Manage sales & inventory while forecasting & analyzing trends & reports -Energy & Drive - Adhere to strict budgetary guidelines with sales, payroll, profitability & service -Recruit, Interview, Hire and Train consultants and leadership members -Managing Diversity - Develop and deliver quarterly personal development plans and annual reviews that will foster individual growth and growth for the storeKey Accomplishments:-Excellent Communication & Personal/Interpersonal Skills - Effectively coach & motivate staff to meet & exceed store goals while ensuring their future success and growth -Promoted 9 employees in 2012 to elevated positions -Create & maintain strong brand relations and relationships within local organizations to drive results-Maintain top results within region for client service -Visual Merchandising - Ensure store has exceptional merchandising standards -Innovation Management & Creativity - drive events to create awareness in store and within the community for local non-profit organizations -Travel within the country to assist with new-store openings -Managed 2 stores at once (Rochester SEPHORA and Syracuse SEPHORA) Show less

*-Managed a staff of 30 at a 1 million dollar restaurant*Booked and supervised live restaurant entertainment*Created and monitored catering accountsKey Accomplishments:*Assisted in the design of restaurant slogans and advertisements*Coordinated and executed outside and inside events, including fundraisers and not-for-profit events*Promoted the restaurant in a positive and growing manner to the public and media*Created and circulated news letters and… Show more *-Managed a staff of 30 at a 1 million dollar restaurant*Booked and supervised live restaurant entertainment*Created and monitored catering accountsKey Accomplishments:*Assisted in the design of restaurant slogans and advertisements*Coordinated and executed outside and inside events, including fundraisers and not-for-profit events*Promoted the restaurant in a positive and growing manner to the public and media*Created and circulated news letters and advertisements to local businesses Show less

Key Accomplishments:-Designed, implemented and executed focus groups-Created press releases and feature stories with sidebars-Designed and edited brochures and advertisements -Produced and edited articles -Conducted interviews with personnel for the creation of articles-Performed research for the hospital's marketing campaigns

International Health Coach

B.A., Majors: Communications, Public Relations, Advertising, Minor In Psychology

Bachelor Of Arts, Communications; Psychology

Related Coursework and Training Intro to Public Relations, Advanced Public Relations, Intro to Advertising, Advanced Advertising, Training.