I devised impactful strategies to elevate top-of-mind awareness (TOMA) for brands in diverse industries, including FMCG, Fintech, E-commerce, and Lifestyle. My expertise extended to crafting comprehensive reputation management plans and well-written responses to safeguard brand character and trust. I established successful collaborations with media outlets within and outside Nigeria to secure coverage and generate widespread publicity for campaigns. Monitoring media positioning and… Show more I devised impactful strategies to elevate top-of-mind awareness (TOMA) for brands in diverse industries, including FMCG, Fintech, E-commerce, and Lifestyle. My expertise extended to crafting comprehensive reputation management plans and well-written responses to safeguard brand character and trust. I established successful collaborations with media outlets within and outside Nigeria to secure coverage and generate widespread publicity for campaigns. Monitoring media positioning and brand perception, I prepared detailed reports to gauge campaign effectiveness. Additionally, I skillfully managed relationships with third-party vendors and influencers, ensuring seamless execution and success for various campaigns and projects.Key AchievementsOrchestrated successful campaigns, such as the L'Oreal Professionel Paris Curl Expression Launch, to bolster product awareness, foster positive media exposure, and enhance company reputation.Led a team to coordinate the amplification of Meisters Expression Festival in Enugu, Ibadan Lagos while also handling talent management. Led a team to launch the Jagermeister brand in Ghana, including the selection and onboarding of brand ambassadors, media tour across TV and Radio outlets and amplification of brand launch concert in Accra.Organized corporate events, stakeholder forums, MOUS SIgning and facility visits by NGOs, Media outlets and government officials. Show less

I focused on enhancing brand awareness through multimedia content creation for campaigns and storytelling, aiming to increase top-of-mind awareness (TOMA) for various brands. I was involved in crisis management by devising comprehensive plans and crafting written responses to protect the brand's character and reputation. My expertise in executing impactful campaigns led to heightened product visibility, positive media coverage, and an elevated industry standing. Collaborating with media… Show more I focused on enhancing brand awareness through multimedia content creation for campaigns and storytelling, aiming to increase top-of-mind awareness (TOMA) for various brands. I was involved in crisis management by devising comprehensive plans and crafting written responses to protect the brand's character and reputation. My expertise in executing impactful campaigns led to heightened product visibility, positive media coverage, and an elevated industry standing. Collaborating with media outlets, I successfully secured coverage and generated publicity for campaigns. I also generated reports on brand reach and sentiment through detailed daily, weekly, and monthly reports.Key CampaignsLed strategic planning and successful execution of high-profile events, including the ALAT Talk Series, ALAT 5for5 promo and ALAT X Davido campaign. Show less

I worked with the team to create multimedia content for various owned media platforms, including Netng, Neusroom, 234star, and Orin. This included engaging features, listicles, social media slidegrams, video scripts and investigative journalist pieces. I also developed multimedia content to enhance brand visibility and top-of-mind awareness (TOMA) for brands during campaigns and storytelling efforts. Collaborating with media outlets, I secured coverage and publicity for these… Show more I worked with the team to create multimedia content for various owned media platforms, including Netng, Neusroom, 234star, and Orin. This included engaging features, listicles, social media slidegrams, video scripts and investigative journalist pieces. I also developed multimedia content to enhance brand visibility and top-of-mind awareness (TOMA) for brands during campaigns and storytelling efforts. Collaborating with media outlets, I secured coverage and publicity for these campaigns. Additionally, I played a vital role in planning and executing campaigns to elevate product awareness, generate positive media exposure, and enhance the company's reputation. I also prepared comprehensive reports to track and assess brand positioning across different media channels. Show less

Content CreationSocial Media Management for Facebook and Instagram

Wrote news reports and press releases on legislative proceedings and plenary sessions.

I was responsible for content creation on the women's fashion and lifestyle blog (234star.com). This also involved news hijacking and creating content for the blog's Instagram page. Additionally, I was involved in the production process for the blog's YouTube series titled "Guys, Gossip, and Other Girls."

In this role, I fostered strong connections with important media outlets and journalists, guaranteeing coverage for press materials. I crafted content for diverse social media platforms including written posts, images, and videos. Developed daily newsletters and reports for clientele. Additionally, I compiled extensive reports on media coverage, analyzing trends, sentiment, and impact, providing valuable insights for strategic decision-making and enhancing public relations initiatives.