Adel Afifi

Adel Afifi Email and Phone Number

Sr. Category Manger - Fresh Food @ Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง
Adel Afifi's Location
Riyadh, Saudi Arabia, Saudi Arabia
Adel Afifi's Contact Details

Adel Afifi personal email

About Adel Afifi

20+ years Fresh Food operations and commercial extensive successful experience across KSA and Egypt with a proven track record of driving of top-performing sales and business expansion, Category Management, through aggressive sales initiatives that deliver revenue growth.

Adel Afifi's Current Company Details
Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง

Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง

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Sr. Category Manger - Fresh Food
Adel Afifi Work Experience Details
  • Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง
    Category Manager
    Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง Feb 2023 - Present
    Riyadh, Riyadh, Saudi Arabia
    โ€ข Category Strategy Development: Develop and implement a comprehensive category strategy that aligns with the overall business goals and objectives of the company.โ€ข Assortment Planning: Determine which products or SKUs should be included in the category, considering customer preferences, market trends, and sales data. and run a rationalization wave each quarter. And ensure the implementation of the merchandise planning module.โ€ข Vendor Management: Establish and maintain relationships with suppliers and negotiate terms, pricing, and promotions to ensure the category's success.โ€ข Availability: Daily monitoring of itemsโ€™ availability to reach the maximum availability and deal with any challenges accordingly.โ€ข Inventory Management: Monitor and manage inventory levels within the category to avoid overstock or stockouts and optimize inventory turnover.โ€ข Pricing Strategy: Set pricing strategies for products within the category, including regular pricing, discounts, and promotions, to maximize sales and profitability.โ€ข Merchandising and Display: Collaborate with Marketplace to create appealing online displays that attract customers and boost sales.โ€ข Market Analysis: Continuously analyze market trends, consumer behavior, and competitor activity to identify opportunities and threats in the category.โ€ข Performance Tracking: Monitor the category's performance through key performance indicators (KPIs), such as sales, margin, inventory turnover, and market share.โ€ข Promotions and Marketing: Plan and execute marketing campaigns and promotions to drive sales and increase the category's visibility.โ€ข Media Partnership: Collaborate with the media partnership team to drive supplier investment and ensure the proper conversion.
  • Panda Retail Company โ€“ Savola Group
    Head Of Business Development - Produce
    Panda Retail Company โ€“ Savola Group Jan 2019 - Jan 2023
    Jeddah, Makkah, Saudi Arabia
    Stores Standards & Performance Management: ๏ƒผ Develop and implement the standard Plano guide in all 190 stores across Kingdom based on tier & cluster and and ensure ongoing compliance.๏ƒผ Analyze sales data and key performance indicators to identify opportunities for improvement and make data-driven recommendations.๏ƒผ Based on monthly actual Stores Performance reports - identify opportunity areas for increasing Sales & Margin, Improving Availability, Recommend to Commercial & Ops Leadership to add / drop items from the range, reduce known & unknown losses.๏ƒผ Identify low performing stores based on set criteria and trouble shoot root causes based on Availability, Stock levels & Dumping.๏ƒผ Conducting Department Audits of stores based on a pre agreed checklist that has been aligned with Ops based on store opportunities for improvements and follow up of action plan results of those stores.Assortment ๏ƒผ Communicating and taking action with the Commercial & Planning Team about the stock in the DC's and recommending proposals for internal offers for the low selling items๏ƒผ Follow up on product availability at store level and advise Planning Team on quantities to be pre-issued.๏ƒผ Ensuring product availability at stores and red flag it if there is a shortage or delay in supply or close to expiry productsMarketing & Promotion Execution๏ƒผ Responsible for consistent product display & layout standards execution in all stores based on a pre signed off Plan guide.๏ƒผ Responsible to land the NPI (New Product Introduction) for Fresh process for all new line items being introduced under their category in the regionTraining ๏ƒผ Developing and Conducting Hard & Soft Skills Training of Fresh Staff Reports & Reporting๏ƒผ Analyzing the daily/ weekly/ monthly department performance report for all regions across the kingdom, report findings of abnormalities observed to concerned departments.๏ƒผ Analyze Known & Unknown Stock Loss reports and investigate root causes and put action plans in place.
  • El Nour For Fruits And Vegetables Supply
    General Manager
    El Nour For Fruits And Vegetables Supply Jan 2016 - Dec 2018
    Egypt
    Managing the Company in general and in full and includes its responsibilities for planning, organization and development in addition to raising the company's name in the market and increasing its profits, integration of work and personnel and the implementation of the work plan and budget. In addition to developing and improving quality and developing policies and work procedures,Increase the sales of the company, excess with new customers or current customers, Increase the profitability of the company. Reduce cost, Full supervision and control of all the departments of the company from the receipt, production, quality, stores and purchases, sales and shipment, which ensures the implementation of the functions of high efficiency, as well as training and stimulate the performance of all employees and assess their performance monthly.. Restructuring the company's departments and developing the functions of the workers and the responsibility for determining the new jobs and their salaries.. Responsibility for the approval and control of all expenses and salaries of the company in order to ensure that the exchange process is sound and without any excesses and excesses. Responsibility for supervising the sales department, monitoring the increase rates and efficiency of the delivery process and following up the satisfaction of new and current customers with the level of quality and service provided to the.Responsibility and follow up on financial aspects in respect of inventory and monthly inventory work and the efficiency of the process of receipt and exchange in the refrigerated stores and the warehouse of packaging materials
  • Biฬ‡m BirleลŸik MaฤŸazalar A.ลž
    Purchasing Group Manager
    Biฬ‡m BirleลŸik MaฤŸazalar A.ลž Sep 2012 - Dec 2015
    Egypt
    Handle negotiations with existing and alternative (domestic-foreign) suppliers in the perspective product group, Ensure that quality standards of products purchased is maintained in line with strategies set with respect thereto, carry out studies to ensure improvement of product quality and packaging, follow up product performance, decide on changes in purchasing price and conditions, prepare selling price change recommendations, monitor durations and quantities in agreements made and to prepare new agreements and to share such agreement information with related units, strike a good balance for missing/excessive product quantities between Area Companies if need be, follow up product quality in accordance with procedures and to conduct tests (taste-laboratory) if need be and at planned intervals, follow up market of raw materials used for his/her products, make a price comparison for market concerned, make a price comparison for market concerned
  • Metro/Makro Cash And Carry
    Category Manager
    Metro/Makro Cash And Carry Apr 2009 - Sep 2012
    Negotiation, Contracting set up the assortment, set the pricing including the retail price policies, promotion, set up the implementation and Plano Gram, supervise Warehouses in stock control, reordering, Quality control and inspection, managing the product file, cleaning Data
  • In La Poire Corporate, La Poire, Beanoโ€™S, On The Run, Cafรฉ La Poire
    Raw Material Purchasing Department Head
    In La Poire Corporate, La Poire, Beanoโ€™S, On The Run, Cafรฉ La Poire Oct 2008 - Apr 2009
    Cairo
    Manage 3 buyers and1 senior buyer for buying all Raw Materials required for the pastry and Bakery factory and Catering department including Dry Food and Fresh Food local and imported, maintain the availability as a core need for HoReCa business, Suppliers contracting, Suppliers negotiation, Co ordinate with both Production Team and Operation team for achieving Sales targets of the corporate.
  • Awlad Ragab
    Head Of Fresh Food Purchasing Department
    Awlad Ragab Sep 2007 - Oct 2008
    Egypt
    Manage 4 buyers for running Fresh Food Department including OPSS section; set the pricing policies, promotion Catalogs, negotiation suppliers and contracting, set the implementation and Plano Gram, Hire and Training the Fresh Food section Managers, supervise the Fresh Food Departments in the 13 stores and Warehouses in stock control, reordering, Quality control and inspection, managing the product file, cleaning Data Base and new system implementation (Na vision System)
  • Carrefour Egypt
    Fruits And Vegetables Product Manager
    Carrefour Egypt Oct 2002 - Sep 2007
    Supervise: Buying fruit & vegetables products, Pricing, Promotion, Quality control, Merchandising, Stores inspection, Staff and Section Managers Training, Market survey.
  • Bindawood Group
    Fresh Food Manager
    Bindawood Group Feb 2002 - Oct 2002
    Saudi Arabia
  • Metro Markets
    Fresh Food Purchasing Coordinator
    Metro Markets Nov 1998 - Feb 2002
    Supervise Buying Fruit & Vegetables products, Bakery, Frozen products and OPSS Diary products, Pricing, Promotion, Reordering, Stock control, Quality control, Merchandising, Stores inspection, Market survey.

Adel Afifi Skills

Retail Merchandising Pricing Management Negotiation Fmcg Profit Inventory Management Forecasting Retail Buying Supply Chain Management Purchasing Wholesale Key Account Management New Business Development P&l Performance Management Leadership

Adel Afifi Education Details

Frequently Asked Questions about Adel Afifi

What company does Adel Afifi work for?

Adel Afifi works for Ninja ๐Ÿฅท๐Ÿฝ ู†ูŠู†ุฌุง

What is Adel Afifi's role at the current company?

Adel Afifi's current role is Sr. Category Manger - Fresh Food.

What is Adel Afifi's email address?

Adel Afifi's email address is ad****@****hoo.com

What schools did Adel Afifi attend?

Adel Afifi attended Cairo University.

What skills is Adel Afifi known for?

Adel Afifi has skills like Retail, Merchandising, Pricing, Management, Negotiation, Fmcg, Profit, Inventory Management, Forecasting, Retail Buying, Supply Chain Management, Purchasing.

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