🛠 𝗛𝗲𝗿𝗿𝗮𝗺𝗶𝗲𝗻𝘁𝗮𝘀: Google Suite · Mural · Miró · Figjam · Figma · Zoom

En el marco del primer curso de Design Thinking que dicté: 🎯 Recibí la mejor puntuación y feedback entre los cursos dados por primera vez.Iteré el material educativo, planifiqué e implementé ejercicios prácticos en whiteboard logrando mejorar el engagement por parte de los alumnos.🛠 𝗛𝗲𝗿𝗿𝗮𝗺𝗶𝗲𝗻𝘁𝗮𝘀: Google Suite · Mural · Miró · Figjam · Figma · Zoom

- Provided product, UX writing, and strategy support across several product teams (SaaS, B2B, B2C). - Led and facilitated the co-creation of mission, vision, brand voice, product strategy, OKRs, KPIs.- Designed the company's first Voice and Tone Manual and Style Guide.- Increased design efficiency through process optimization and implementation of new tools and UX techniques. - Empowered PMs through design knowledge, by leading a series of UX talks (strategy, design, UX Writing).

- Improved customer satisfaction by 85% by redesigning the product flow of Cheque and E-cheque platform for a more intuitive and user-friendly experience.- Implemented Design Critiques, fostering design excellence and reducing critical errors. Expanded the design system, enhancing its adaptability and accommodating edge cases.- Created developer handoff documentation, ensuring design feasibility.- Strengthened international collaboration by co-creating UX Content Designer meetings… Show more - Improved customer satisfaction by 85% by redesigning the product flow of Cheque and E-cheque platform for a more intuitive and user-friendly experience.- Implemented Design Critiques, fostering design excellence and reducing critical errors. Expanded the design system, enhancing its adaptability and accommodating edge cases.- Created developer handoff documentation, ensuring design feasibility.- Strengthened international collaboration by co-creating UX Content Designer meetings across 7 Santander offices and 4 time zones.🛠 Tools: Jira · Confluence · Mural · Miró · Whimsical · Figjam · Figma · Hotjar · Optimal Workshop · Typeform · Maze · Useberry Show less

Designed for the leading OTA in LATAM, +10 million users- Drove an 8% increase in conversion rate (CVR) and generated an additional $1.6M in variable margin by enhancing the purchase flow of packages.- Informed the redesign process through interviews and usability testing with 5 users.- Assured a responsive design that adapts effortlessly across devices and provides relevant information to all users.- Reduced research time by 70% by revolutionizing the analysis of over 1000… Show more Designed for the leading OTA in LATAM, +10 million users- Drove an 8% increase in conversion rate (CVR) and generated an additional $1.6M in variable margin by enhancing the purchase flow of packages.- Informed the redesign process through interviews and usability testing with 5 users.- Assured a responsive design that adapts effortlessly across devices and provides relevant information to all users.- Reduced research time by 70% by revolutionizing the analysis of over 1000 real customer recordings into a productive team experience enabling faster product iteration cycles. - Leveraged Hotjar to deeply analyze user behavior, enabling data-driven enhancements that boosted product responsiveness and relevance to user needs.🛠 Tools: Jira · Confluence · Mural · Miró · Whimsical · Figjam · Figma · Hotjar · Survey Monkey · Optimal Workshop · Typeform · Maze · UseberryAbsolutely everything we did, we did it within #TeamDespegar 🏆 And what a team! ✨ Show less

Advertising agencyClients: HSBC (🏦), Trapiche (🍷), GCBA (The City of Buenos Aires), Pfizer (💊), Emergencias (🏥);- Achieved execution success coordinating the first UX Design and UX Writing project of the company. - Introduced UX techniques like rapid prototyping and agile methodologies, leading to an increased Project Management maturity.Worked with a multidisciplinary team, developing:✔️ costumer journey maps✔️ user flows, UX writing (web)✔️ content… Show more Advertising agencyClients: HSBC (🏦), Trapiche (🍷), GCBA (The City of Buenos Aires), Pfizer (💊), Emergencias (🏥);- Achieved execution success coordinating the first UX Design and UX Writing project of the company. - Introduced UX techniques like rapid prototyping and agile methodologies, leading to an increased Project Management maturity.Worked with a multidisciplinary team, developing:✔️ costumer journey maps✔️ user flows, UX writing (web)✔️ content strategy and content design✔️ conceptualization and generation of campaigns✔️ activations and events✔️ mailingsBrought (and ate) a lot of medialunas. Show less

✔️ Created digital content strategies for Disney's social media;✔️ Created and tracked content calendars;✔️ Designed (along with the team of graphic and audiovisual designers) and implemented the assets for the 4 profiles in the LATAM region.✔️ Produced about 150 posts per month for Facebook and Instagram profiles:- Disney Junior LATAM (we launched its Instagram profile, after two months it reached 118k followers).- Disney Princess LATAM- Disney Baby LATAM- Frozen… Show more ✔️ Created digital content strategies for Disney's social media;✔️ Created and tracked content calendars;✔️ Designed (along with the team of graphic and audiovisual designers) and implemented the assets for the 4 profiles in the LATAM region.✔️ Produced about 150 posts per month for Facebook and Instagram profiles:- Disney Junior LATAM (we launched its Instagram profile, after two months it reached 118k followers).- Disney Princess LATAM- Disney Baby LATAM- Frozen LATAM𝗔𝗽𝘁𝗶𝘁𝘂𝗱𝗲𝘀: Content strategy · Research · Documentation · Adaptability · Time management Show less