• I work with various clients, advising and executing projects for Shopify, email marketing, and paid advertising.

• Achieved a 10x increase in DTC business revenue in 3 years.• Implemented a comprehensive digital marketing strategy, including the establishment of a robust email/SMS program, promotional calendar, paid ad campaigns (Meta, Google, Criteo, and Tiktok), and a loyalty program.• Achieved significant growth in the email program, increasing annual revenue by 350% and expanding the list size from 1.5K to 65K members.• Successfully led the launch of a Shopify Plus site with a new theme and custom features, such as cart cross-sell offers.

Unilever Prestige - Murad• Developed and managed digital marketing campaigns in key channels (paid social, SEM/SEO, affiliate, programmatic display, email/SMS and website) to drive business growth, maximize revenue and achieve strong ROI.• Developed high-performing content marketing plans and activations for product launches, promotions, and evergreen efforts with a consumer centric approach.• Responsible for planning and executing strategies and tactics around lifecycle marketing, automation, segmentation and advanced personalization to drive engaging and frictionless consumer experiences at each touch point.

• Led digital marketing planning and execution, focusing on improving the ambassador program, implementing growth strategies, and measuring the impact of online campaigns.• Developed and managed influencer marketing strategy for Pixi and Pop Beauty’s ambassador program, growing it by 18% within 3 months.

• Lead Digital Producer on REI's #OptOutside campaign, named "Best Integrated Campaign of 2015" by Creativity Magazine• Lead Digital Producer on Reebok, Blue Moon, Leinenkugal's, Playstation Vue, Adidas Golf, PSX Brands, and Celebrity Cruises• Experience in a wide variety of projects including web, mobile, HTML5 and rich media, responsive design, social.• Ability to manage both design and developmental processes from concept through execution with a holistic view to integration.

• Proven proficiency coordinating between cross-functional departments—communicating with vendors, contractors, creative, and technical teams to drive overall branding and marketing efforts• Achieved exemplary profit margins averaging 15% under budget• Effectively managed projects focused on website development, information architecture, strategy positioning, social media, content management systems, email marketing, and responsive design.• Collaborated with Insights team to provide ongoing analytic reports to brands• Progressed from managing single projects to managing overarching brand accounts with budgets of up to $1MM

• Managed and developed social content for CPG brands on Facebook and Twitter • Collaborated with tech, creative, and account teams for website maintenance and design updates• Advanced from a supporting role to managing own projects with budgets up to $70K