Adelaide A. Email & Phone Number

Boston, Ma, Us

Bloomington, In, Us

Pawtucket, Ri, Us

Lead brand insights / analytics driven global brand partnership development. Manage Hasbro action brands licensed portfolio product and strategic partners integrated marketing strategy.

Box Hill, Vic, Au

Department 2iC. Lead the brand, campaign, advertising and design team to develop and execute BHI's marketing and brand strategies. Lead the delivery of business objectives and increase brand awareness through creative strategies and initiatives.

Melbourne, Victoria, Au

Responsible for the marketing and brand strategy for Youth Electronics, Action Figures, Collectibles, Games and Adventure Portfolio. As Portfolio Marketing Lead, I delivered the strategic brand direction for the brand portfolios including digital campaigns, influencer campaigns, TVC, PR, trade marketing, etc. Covered 10 brands and over 100 SKUs. I worked closely with the sales team to develop and present annual sales pitches to all major retailers, manage in-store promotions and displays, and analyze sales data to provide market insights. I managed multiple external advertising agencies with significant annual budget. With strong BA background, I also led market research projects on new product launch. My brands included Treasure X, Heroes of Goo Jit Zu, Squeakee, Little Live Pets, Scruffaluvs, Really RAD Robots, Moose Games, etc.

Melbourne, Vic, Au

Provide brand and marketing insights and strategy consultation to a range of businesses in consumer goods, IT and education industries.

Greenville, Nc, Us

Morrisville, Nc, Us

Develop creative local marketing strategies for Olympic branded electronic products to maximize in-store sales. Manage retail stores and wholesale channels to ensure brand image in line with the branding requirements of the International Olympic Committee and Lenovo global brand strategy. Develop budget plans and manage expenses for brand campaigns.