Adelaine Yeo Email & Phone Number

Remscheid, North Rhine-Westphalia, Germany

Remscheid

VISI/ONE is the world market leader for on-car pricing displays, sold to over 70 countries via over 40 automotive brands worldwide. We operate within a niche where we specialize in pricing displays for pre-owned vehicles particularly CPO programs. Our print and digital offerings allow the branding and program warranties to be communicated (and reinforced) on every vehicle. VISI/ONE's new digital pricing system based on IoT technology is a fresh take on digitalizing the showroom by using the data at hand to do more than just automatically up-dating the price. As industry insiders, VISI/ONE is able to interpret and utilized market insights in order to innovate and create products that have longterm competitive benefits. Our aim is to develop simple yet powerful, consumer-relevant POS materials that will aid the brand's overall business strategy.My role is to help our customers succeed by collaborating with their brand guardians, fleet managers, team designers, marketers and many more behind the scenes heroes to help supplement the brands' storytelling. We support international and national roll-outs and partner with ad agencies, customer fulfillment, purchasing, shipping, etc to ensure a seamless introduction of new products and services. Within this role, I have:- demonstrable success in account acquisition and development- strong consultative selling experience- track record in coordinating global projects across regions and business units- solid knowledge of Brand, CI, and Performance Marketing - effectively established and executed CRM campaigns internationally in combination with clear KPIs - ability to manage and orchestrate ad agencies + other external vendors- experience with multiple international OEMs from the Automotive market

Singapore

ST Electronics (SatComS) Pte Ltd is a leading ICT System provider and a part of the ST Engineering group. My role was to develop the brand awareness and sales of the AgilFence system; an award-winning in-house invention as well as complementary solutions within the group. This role requires an understanding of complex technical subjects with the ability to align such matters with engineering as well as on a management level with internal and external stakeholders. It also requires the ability to capture and understand customer requirements as so to react appropriately to incoming opportunities and shape those consulting opportunities through follow-up.My role includes:- Implementing industry and vertical-specific sales strategies- Developing and maintaining long term client relationships- Creating marketing collaterals for conventional and digital channels in collaboration with the marketing team and external vendors- Organizing regional and local events and tradeshows to produce presentation materials, visuals, demo product, and such with internal teams and vendors

AFE Group consists of a privately-owned cluster of companies headquatered in Malaysia. During an almost 10 years period, I held 3 roles with increasing and diverse responsibility to support the group's growth and international expansion to lead and manage the group’s commercial activities.

Bornheim, Germany

AFE Airfilter Europe GmbH is a part of the AFE group of companies. Started in 2007 to function as the European office and logistics arm for Airfilter Engineering in Malaysia. My role is to help bridge the start-up into independent operations with sales with inventory strategies. Key Responsibilities: Formulation and implementation of regional sales & marketing strategies Key accounts and distributor management P&L and budget management Value chain management Team coaching

Kuala Lumpur & Singapore

AddMore is a part of the AFE group of companies branching in a different sector. AddMore trades various bulk consumer items/FMCG to customers worldwide. My role is to provide leadership as a manager and shareholder for the new start-up with full P&L responsibilities. We are a small team of 6 all-rounders that source, buy and reships to our customers. My duties include team management, contract negations with supplier and customers, and value chain/logistics management. Key Responsibilities: End to end management of P&LSales & Marketing strategiesProcurementContract negotiations Value chain and Logistics management

Selangor, Malaysia

Airfilter Engineering (M) Sdn. Bhd. is a part of the AFE group of companies. It is the headquarter and main factory for the filtration business. It is a manufacturer of compressed air filters and accessories for compressed air systems. The role is to increase sales and brand awareness particularly in Europe, the USA and Australia. Key Responsibilities:Generate sales from new and existing clients from OEMs to resellersManaging marketing campaign, utilising a range of techniques including SEO/visibility on the website, e-marketing activities, newsletters, brochures and trade fairs

Masters, Mba

With distinctions in: Strategic Advantage, International Business, Strategic Leadership, Accounting Management, Economics of the Business.

Bachelors (Hons.), Electronic & Electrical Engineering

Electronics and Electrical Engineering

Diploma, Electronics Engineering