Adela Tran Email & Phone Number

California, United States

• Draw consumer insights from 30+ focus groups to develop go-to-market strategy in America & the APAC region
• Analyze quantitative product category data from 6 countries to deliver data-driven recommendations through strategy slide decks
• Brainstorm 15+ marketing tactics to reflect country-specific brand positioning
• Conduct competitive brand analyses & trend research

• Develop branding guidelines & content calendar, & implement project management apps to supervise team of 6

• Design social media graphics to promote civic engagement & advocacy, garnering up to 4k impressions per post
• Directed social media & marketing strategy for Prop 16 campaign, growing Instagram following 1.3k% in a month

• Coordinate transition back to campus by hosting 6 hybrid-format events, attracting 40+ interested new members
• Developed event briefs and timelines and spearheaded the creation of new event
• Organize transportation & cost logistics for 35+ person events to promote team culture & community building

• Created & presented an integrated marketing communications plan to the CEO of Struck Matchmaking App
• Worked with team to raise $1,700 by hosting fundraising events and programs

• Scale organization growth by 200% by coordinating bi-weekly events centered around wellness, politics & culture
• Organize transportation & cost logistics for 15+ person social events to promote community building
• Implement 7 sexual assault prevention & survivor support trainings to increase member awareness & accountability

• Acquired $33k in university-sponsored grants to fund camp programs by composing funding proposals
• Formulated & facilitated 15+ college-readiness & wellness workshops for 12 students within 110-camper program
• Headed marketing on Facebook & designed social media graphics, achieving 1.3k reach & recruiting 350+ volunteers
• Completed 120+ hours of training & fundraised $500+ to subsidize the cost of camp for low income families
• Apply interpersonal skills & conflict resolution methods to lead a group of campers through outdoor activities

• Marketing EDGE is a national nonprofit committed to shaping the future of marketing leadership by connecting students, academics, and professionals to the resources and relationships they need to see, move and stay.
• The Program provides undergraduate First-Gen students with connections to marketing and advertising executives for meaningful career exploration and targeted professional development. The program is held during the.

• Spearheaded development of 7-week summer curriculum to promote healing in domestic violence survivors with focus on trauma-informed care
• Produced 25+ video & live workshops to help children explore self-care & emotion regulation through art & movement
• Streamlined monolingual-client case management by translating documents & providing consultation in Vietnamese
• Created weekly flyers to market workshops and local events to clients

• Composed & edited 20+ marketing emails, press releases & blog articles, attracting 80 clients to attend workshops
• Edited 180-page book for republication & 3 Wordpress websites for grammar, style & layout

• Edited news, entertainment & sports articles for factual accuracy, adherence to AP style, sensitivity & grammar
• Ideated headlines for articles, captioned photographs & reached out to reporters to discuss edits