Adele Ballotta Email & Phone Number

Brussels, Be

Brussels Metropolitan Area

Responsible for leading the Menswear, Outlet, Licensing Merchandising teams.Reporting into the VP Merchandising North Europe.Key achievements. Delivered omnichannel growth strategies within a 5 years SBP, increased market-share and consumer reach via product segmentation and distribution expansion (ie. Tops, Youth, Classic segments).. Built long-term lifecycle management and category development plans, collection profitability improvement, Global collection briefing, pricing strategies and testing - both on own lines and licensing.. Managed the WHS Business Unit on all end-to-end Merchandising deliverables, led cross-functionally to optimise go-to-market milestones and seasonal delivery, in closest collaboration with Regional, Global and external stakeholders.. Brand-led with sharp focus on Loyalty increase, partnering with the E-commerce and Marketing units.. Drove business efficiencies and expansion plan in Outlet and Licensing divisions, resetting relevant milestones and building effective stakeholders’ relationships.. Kept leading innovative values-based projects - accessories capsule collection of new authentic products in upcycled stock denim.

Brussels Area, Belgium

Responsible for leading the E-commerce for Levi.com through business model transformation.Reporting into the SVP of Global DTC.Key achievements. Lead cross-functional teams through pivotal Business model transformation for DTC E-commerce (org design from European to geographical service model by Cluster).. Ensured top-tier talent management and processes redesign, while maintaining roadmap delivery and business results for North and South Clusters. . Managed Levi.com Front-End (across Site Merchandising and Web Operations), Back End Operations, Data & Analytics and E-commerce Loyalty, in synergy with all cross-functional teams and Global Product and Technology partners.. Worked closely with the Clusters’ SVPs to implement transformational change across functions, including Digital Marketing strategies and A&P investment. Leading a holistic view of Levi.com performance, from Site KPIs and Web Analytics to Operational and Financial results, top line and profitability, including Opex management.

Brussels Area, Belgium

Responsible for leading end-to-end the E-commerce for Levi.com.Reporting into the VP of Europe Digital Business.Key achievements. Led the regional E-com business for Levi.com across 48 Countries, 10 languages, and a large team across multiple functional areas, delivering up to 140M$/year Net Revenue and 20M$/year Opex. Responsible too for end-to-end operations for the B2B.com site.. Owned the coordination of the P&L, responsible for building the annual strategic, financial and operational plans, and executing against it, including COVID scale-up at speed of E-com operations and business delivery.. Responsible for driving conversion across the funnel, ensuring full alignment of Digital Marketing strategies and A&P plans. . Took accountability for cross-functional strategies and roadmap of Omnichannel Consumer Loyalty; Acquisition and Retention on Levi.com and App, while driving for the broad DTC integrated Consumer Journey.. Fully led Front-End and Back-End execution of Levi.com (including Digital Assets production, Content Creation, Site Merchandising, Web Operations, Check-Out, Payments and Fraud Prevention, Warehouse Operations, Omnichannel Projects, Customer Service across both E-commerce and Retail Stores European fleet).. YoY solid and profitable double-digit growth, 3 years in a row, resulting in growth rates outperforming our digital pureplayer partners.. Worked with global technology and product team to create a consistent digital and mobile first consumer experience (pilots, A/B testing, qualitative consumer insights) and influence the technology roadmap to deliver against regional priorities.. Developed and led an innovative values-based capsule collection, upcycling stock denim into an authentic product story sold on Levi.com, retail Stores across Europe and Zalando - in closest collaboration with Europe Community Affairs.

Brussels Area, Belgium

Reporting into the VP of Europe Merchandising, led the operations of the European Merchandising team and its strategic deliverables: provide critical market input to brief and deliver winning collections; understanding closely markets’ priorities, challenges and opportunities; building collaborative, effective cross-functional processes and relationships; designing improvements of tools and ways of working. Managed HQ and in-Countries Teams.

Brussels Area, Belgium

Reporting into SVP EU President, VP of Global Merch, part of the European Levi Strauss EU Leadership Team. Led European Merchandising Strategies, delivering Product Construct in line with Brand Vision and Strategic Business Plan, while managing the Go-To-Market calendar end to end.

Brussels Area, Belgium

Reporting into the VP of Global Merchandising, responsible for Bottoms, Tops and Accessories collections and leading the European Merchandising team.

Reporting into the Merchandising Director Europe, responsible for Bottoms, Tops and Accessories collections.

Responsible collection management across the portfolio Footwear, Accessories, Apparel: Alexander McQueen PUMA, Urban Mobility by Hussein Chalayan, PUMA by Mihara Yasuhiro and PUMA Rudolf Dassler Schuhfabrik. Leading end-to-end in close collaboration with the Business Unit Manager, reporting directly into HQ.

Account Manager, Event Production, Stylist and Art Director Assistant.

Bologna, Emilia-Romagna, Italy