Responsible for the creation and the delivery of work against the strategic plan ensuring high quality outcomes, maximising campaign and channel effectiveness and co-ordination and analysis of campaigns and feedback. Engage workforce to maximise and integrate activity and develop internal communications plan. Plan and schedule consumer focus groups for new products and research the market for trends. Analyse and report on collated data for CRM and new product development. Develop brand guidelines and promote uniformity in marketing material. Schedule Wordpress news feeds and relevant content for Social Media platforms.

Manage, scope,implement and deliver campaigns and events including digital, PPC, advertising and direct marketing. Review outputs, analyse data for review and manage budgets. Brief agency's artwork on new and upcoming campaigns and CITB re-brand, collaborate partnerships with internal departments and develop agency relationships. Represent CITB by supporting and developing relationships with Federations as their key account manager.Supply data and practical input to the development of aligned strategies and departmental plans. Contribute to the business planning process, input to the development of strategies, departmental plans, business cases and plans for designated projects, and carrying out post project reviews.Monitoring performance against target for designated projects, collating results and providing feedback on the effectiveness and achievements of these projects