Product Manager
CurrentPRODUCT DEVELOPMENT: innovation and portfolio management- Market and competition analysis- Analysis of consumer needs- Definition of the concept and product brief- Product development and innovation in collaboration with key company functions (R&D, Designer, Quality, Purchasing, Production and Planning)- Monitoring of product portfolio performance and management of their life cycle- Definition of the market share objective- Definition of the price- Cost definition and monitoring-Management of marketing materials development and product launch activities both with internal resources and with communication agencies- Definition of communication strategy and product launch in collaboration with the Brand