• Promotes/sells/secures orders from existing and prospective customers through a relationship-basedapproach.• Demonstrates products and services to existing/potential customers and assists them in selecting those bestsuited to their needs.• Establishes, develops and maintains business relationships with current customers and prospectivecustomers in the assigned territory/market segment to generate new business for the organization’sproducts/services.• Makes telephone calls and in-person visits and presentations to existing and prospective customers.• Researches sources for developing prospective customers and for information to determine their potential.• Develops clear and effective written proposals/quotations for current and prospective customers.• Expedites the resolution of customer problems and complaints.• Coordinates sales effort with marketing, sales management, accounting, logistics and technical servicegroups.• Analyzes the territory/market’s potential and determines the value of existing and prospective customersvalue to the organization.• Creates and manages a customer value plan for existing customers highlighting profile, share and valueopportunities.• Identifies advantages and compares organization’s products/services.• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.• Keeps abreast of product applications, technical services, market conditions, competitive activities,advertising and promotional trends through the reading of pertinent literature and consulting with marketingand technical service areas.• Participates in trade shows and conventions