Adele Li Email & Phone Number

Redmond, Wa, Us

Redmond, Wa

Bentonville, Arkansas, Us

Walmart Fulfillment Service (WFS).

Seattle, Wa, Us

• Spearhead Amazon’s cross-country supply chain solution to drive E-commerce international expansion, collaborating with cross-functional teams including engineering, business stakeholders, compliance/legal and operations. Direct end-to-end product management, overseeing ideation, planning, business requirements, tech design/scoping, project management, UAT, and product launch.• Led the launch of the supply chain solution in a high-priority emerging country, poised to increase selections in the target country by XX%, contributing a projected $XXM in Gross Merchandise Sales (GMS) in 3 years. • Delivered a solution to enhance fulfillment center operational efficiency, with the phase 1 launch resulting in a XX% cost saving and a XX% reduction in defects.

Redmond, Washington, Us

• Oversaw worldwide Windows Consumer PC business performance from initial fiscal year planning including defining and managing compensable scorecard metrics, to spearheading insights into global performance and steering longer-term strategic projects.• Owned and managed Windows Consumer data and reporting in partnership with engineering team. Reengineered data and reporting strategy, resulting in a +20% increase in geo coverage and a +230% in data usage with a 25% budget cut. • Led business reviews and insight sharing with senior leadership (CVP/CMO/CFO level). Uncovered growth opportunities by conducting in-depth analyses and providing insights and recommendations to senior leadership team for critical decision making. Led strategic analyses and planning for key business initiatives such as premium PC compete, gaming PC, post-COVID PC demand, etc. Acted as a thought leader and provided insights to key ecosystem partners to drive strategic alignment and land joint business objectives.

Redmond, Washington, Us

• Oversaw global product and marketing strategy for worldwide Microsoft apps store, resulting in a 45% YoY acquisitions growth and a 74% YoY revenue growth.• Built and optimized Microsoft app store experience by conducting customer research, defining product roadmaps, writing business requirements, developing user stories, prioritize engineering requests, and overseeing end-to-end launches of new features. Planned and executed app category page optimization by leveraging ML-based solutions across 200+ Store markets, yielding a 45% increase in conversions.• Led testing and experimentation strategy, overseeing algorithms, search optimization, and automation strategies. Led 20+ experiments and achieved +30% in engagement and conversion.• Collaborated with renowned app developers such as Netflix, Adobe, Symantec and Dolby on Go-To-Market strategies and optimizations; co-led the Microsoft 365 Apps Award; planned and executed the first ever Most Popular Apps of The Year campaign, with CTR and conversion rate 2-3X of the benchmark.

Redmond, Washington, Us

• Oversaw Microsoft.com Home Page, Display Ad network and Microsoft Download Center, conducting user searches, identifying optimization opportunities, providing product requests to engineering team, managing end-to-end website releases and developing guidance and playbooks for 98 international markets. Increased Microsoft.com Home Page CTR by 29% and display ad conversion rate by 30%. Led the successful release of Download Center 7.3, culminating in a 30% increase in engagement and a 39% increase in conversion rates.• Spearheaded the launch of key product offerings and ensured their global execution across corporate web properties by partnering with teams including Microsoft Store, Xbox, Office, and Bing. Drove engagement and conversion for online campaigns by optimizing messaging and creative and leveraging targeting and experimentation through data-driven decision making, with campaigns realizing improvements of up to 300%.

Redmond, Washington, Us

• Managed integrated marketing planning and execution for Microsoft Office, Windows and Internet Explorer. Led the end-to-end marketing communication for Office 2010 Consumer and Commercial launch, beating target by 50%. Initiated and implemented integrated marketing communication plans for Windows 7 and IE8, with key metrics for both campaigns outperforming forecast for nearly 200%. • Oversaw a 9-person team accountable for Microsoft China online marketing including Email marketing, SEO and owned online properties. Resulting in 121% YoY PV growth and three quarters of consecutive NSAT growth.

• Conducted market researches on the $5B online PC game market, identified market opportunity of the advanced casual game segment for a high-profile title in development, recommended business models and marketing strategies for North America and Asia markets, and made market forecast for the title

Master, Business Administration

M.A.M.S., Marketing Research

B.A., Marketing