Leading a team focused on writing, editing and optimising travel articles

A freelance journalist for publications including the Metro, Restless Magazine and Culture Trip.

Leading content strategy, copywriting and multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnelSEO content project management across multiple territories and across many team functions, including teaching SEO skills to the wider teams as well as managing an SEO content agency and the SEO budget​Regularly reporting across key metrics to analyse the performance of marketing campaigns, and to inform the development of the platform across technology and customer experience​Negotiated partnership deals and commission rate increases with brands including ASOS, Apple and Lookfantastic​Led a localisation project that encompassed the whole website​Within 5 months: doubled Monthly Active Buyers, improved Bounce Rate by 12%, increased Organic Pageviews by +480%, Impressions by +475%, Clicks by +250% and Organic Sessions by +520%

Leading SEO content strategy for editorial content globally, with a focus on classifieds, news and lifestyle brands​Project Managing: Liaising with teams and stakeholders, writing & executing detailed strategy tests to validate approaches across - content auditing, content planning, copywriting, content optimizing, retiring content & supporting migrations​Management responsibilities, including setting targets, ongoing mentorship as well as day-to-day line management​Research and sharing innovations and strategies through workshops and creating training courses to transfer knowledge​Contributing to global marketing tactical plan​Key Results: Conducted an evergreen content test, which drove a 32% uplift in Organic Sessions, and ran a content removal test leading to a 14% uplift in Organic Sessions

Content strategy creation & execution of data-driven growth tactics to increase readership, video views and social engagement on a 24/7 schedule of content, while leading the GLAMOUR team’s SEO efforts ​Leading regular data analysis of glamourmagazine.co.uk articles, feeding back to the Editor to optimise existing content and future output​Working in the newsroom and acting as the editorial team’s eyes and ears on social, SEO and all analytics platforms, alerting the team to breaking events, trending topics and feeding into the editorial workflow to maximise traffic ​Owning the forward-planning process through the curation and expansion of our data-aware calendar of seasonal topics for both audience development and commercial gain, across fashion, beauty, lifestyle, entertainment and more​Working in close partnership with the Affiliates lead to ensure the consistent high-ranking of key commerce articles, maximising revenue​Tracking of all key performance metrics; building daily, weekly & monthly reports in addition to ad hoc investigations

Account managing across multiple clientsCoordinating deliverables including keyword research, keyword mapping meta data and content gap analysesManaging an SEO Executive

Account managing across multiple international marketsDesigning and automising templates for deliverablesCreating report templatesManaging and QA’ing deliverables across multiple markets including keyword research, content gap analyses, competitor analyses, backlink analyses and landing page optimisationsIn depth data analyses e.g. post migration and post OOH campaignsKeyword mapping and Meta Data

Tasks including keyword research, keyword mapping & meta data, copy optimisations, migration redirects support, competitor benchmarking & page auditing (including UX)Managing SEO Executives

Account managing across a range of industries including art & entertainment, food, fashion, gaming, and motoring​Pitching for new business​Copywriting across blog posts and landing pages for clients including Nintendo, Baking Mad, Suzuki and ArtFund​Data-led trend research & analysis to create optimised blog & content calendars including recipe trends for Baking Mad, and spotting the potential for vegan content, resulting in a 2,000% increase in impressions YoY​Providing social media & blogger best practice guidelines for clients including Iceland​Content gap analyses and strategies (also aligning strategies with PPC) - Spotting the potential for a glossary section for Baking Mad to include baking and ingredient evergreen content​YouTube best practice - ran a tutorial for Baking Mad which led to a 350% uplift in video impressions​Keyword research, site auditing, competitor auditing, backlink auditing and writing optimised meta data​Monthly Reporting

Working across a variety of companies, including retail, travel, telecommunications, and B2B services​Copywriting: blogs, website landing pages and product information​Writing optimised meta titles, meta descriptions, H1s, URLs, keyword research, site auditing, link building research, blogger outreach, PPC keyword research and adcopy writing

Collating in-cinema release strategies and release plans, coordinating across Marketing, Digital, PR, Sales, Legal and Finance​Collating, and distributing pre and post opening reports, liaising across departments​Responsible for the complete legal paperwork delivery of a feature film​Development responsibilities, including reading scripts, writing reports and research​Complete pre-production support to 2 producers on a feature film as well as support during the shoot and post- production​Suggesting Heads of Departments for projects, checking their availability with agents and creating and maintaining availability databases​A TV mini-series treatment that I wrote was used to successfully bring onboard a writer and to seek funding

Gaining industry knowledge while at magazines including InStyle, Marie Claire, ID Magazine, Grazia and Harper's Bazaar​Researching articles, coordinating shoots, creating ideas for articles, assisting with the management of the fashion departments