Media, marketing and writing services

Having worked independently for 9 years as a media consultant, I accepted a position as a journalist at Freight & Trading Weekly (FTW) in February 2013. In May this year, I was promoted to deputy editor. I have a long-standing relationship with Now Media (previously with their tourism publications) and I am thoroughly enjoying my new role in the freight, trading and logistics industry - a dynamic, fast-paced industry that continues to bring daily challenges and new learning experiences.

With almost 20 years' diverse experience in the media industry, Adele Mackenzie offers a broad range of services, including: * Driving the South Africa Travel Marketers group on behalf of Now Media, monitoring & managing the communities on LinkedIn, Twitter and other social media sites and writing the content for various newsletters & blogs.* Public Relations services, including press events, building & maintaining media relations, drafting & distribution of press releases and… Show more With almost 20 years' diverse experience in the media industry, Adele Mackenzie offers a broad range of services, including: * Driving the South Africa Travel Marketers group on behalf of Now Media, monitoring & managing the communities on LinkedIn, Twitter and other social media sites and writing the content for various newsletters & blogs.* Public Relations services, including press events, building & maintaining media relations, drafting & distribution of press releases and developing long-term PR/commnications strategies in line with the client's business objectives. Majority of clients are from the tourism & hospitality industries. Also available for short-term contracts, including currently with Cathy Findley Public Relations (October to December 2012).* Creative copywriting for above-the-line and below-the-line strategies, including creative input & art direction on the design of brochures, websites, mailers, print advertisements, POS materials, packaging, marketing & advertising campaigns, social media & more.* Experienced consumer & business-to-business journalist in the fields of marketing, tourism & travel, business, freight and trading, social issues, engineering, aviation, IT and food technology. Currently working as freelance journalist for Freight & Trading Weekly (FTW).* Event management - from conception to conclusion of the event. Show less

IT industry - creative copy, newsletters, mailer campaigns, radio advertisement copy, copy for social media & online campaigns, copywriting on IT training courses, strategy meetings & brainstorms for marketing strategies & activities.

Clients included:* Now Media* Trafalgar Tours* Board of Airline Representatives of Southern Africa* Delta Airlines* Asambe Holdings* Legend Lodges, Hotels & Resorts

Public Relations Consultancy, mainly to the tourism industry.

Started as a journalist, promoted to Deputy Editor and later, Acting Editor - the magazine is aimed at decision-makers in the tourism industry, across over 80 countries. I also contributed to the daily inbound industry news site.