Adele Martin Email & Phone Number

Paris, FR

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

- Drove growth strategy for non-professional car owners in the EU market.- Established data stack to measure user growth and product ROI, including defining key KPIs and creating web tracking and dashboards in collaboration with data analysts.- Led discovery phase and go-to-market strategies for new features/user flows as part of the "Owner Success".

Paris, Île-de-France, France

- Educated owners both at onboarding and during their lifecycle on the platform.- Nurtured the roadmap by sharing relevant feedback, identifying patterns to automate operations work, and highlighting and flagging quality issues to owners.- Defined KPIs to measure the performance of the fleet against quality standards.

Provincia De Santiago, Chile

- Led the driver safety perception improvement initiative, switching driver perception from the least safe to the safest app in the market within three months.- Managed the driver lifecycle experience from sign-up to the first ride, using systematic communications and other non-incentive levers.- Created systematic and automatic communication flows (email.

Santiago Province, Chile

• Hired and coached Customer Support team and built the organizational CS structure in Chile (after 2 years 10+ persons hired and trained)
• Sustained weekly coordination between CS coordinator and local Ops team
• Owner for local acquisition and activation budget. Develop new acquisition channels of drivers and passengers. Leading from inception to implementation.
• Administer existing acquisition channels, pushing for daily improvements in both quantities and quality of drivers
• … Show more
• Launch and own complete key results metrics of a new service line within the app. Show less

Santiago Province, Chile

Project Manager - French trade fair- Build strategic plans to promote Chile as a potential market - Create market studies - Establish budget and tactical actions - Establish timelines and targets- Meetings with association, opinion leaders and Mayors- Coordinate events to promote French trade fairs- Create and sale final package - Planification and.

Santiago Province, Chile

Build and consolidate the company's databases - Create CRM User Guide for “dummies” manual- Establish procedures to ensure CRM usage- Create segmentation and targets inside the CRM tool- Train users- Build dashboards with main Marketing and Sales departments KPI

Région De Paris, France

Banking Partnerships - Euler Hermes - Facilitation of the Bank Distribution NetworksCRM Manager (Salesforce) - Euler Hermes - Promote local needs as to Salesforce usage - Train new users - Create Salesforce for “dummies” playbook- Build dashboards with main Marketing and Sales departments KPICall Center Set Up - Euler Hermes - Leading from inception to.

Région De Paris, France

- Brief creative agencies - Create targets and segmentation with the CRM team - HTML integration in the SaaS-based email marketing platform- Digital campaigns reporting (open rate, click rate..)

Région De Paris, France

SEO, SEM, back office management, interaction on social network,

Région De Paris, France

- Manage and ensure the profitability of the store- Build a close relationship with customers and ensuring their satisfaction- Manage the inventory and maintain the stock- Ensure compliance with the policy of the house on prices

Région De Paris, France

Events ( organizing Kick Off ), Graphic Design (InDesign, Dreamweaver).

Master 2, Marketing / Gestion Du Marketing, Général

Activities and Societies: GALA Istec

Education record