Adele O’Neill Email & Phone Number

Manchester, Gb

Manchester Area, United Kingdom

• Working with multiple stakeholders to create and deliver financial services content and campaigns across all marketing channels, BLT and ATL media campaigns, test and learn, and reporting on efficacy across six retail brands.• Delivery of three retail brand-aligned Financial Services brands, to increase cut through, create compelling visual identities, improve campaign messaging effectiveness, and to aid PPC and Paid Social and Digital Display advertising.• Developing insight, research, and data driven briefs to support internal retail SME’s and inhouse creative teams to deliver compelling Financial Services propositions to deliver credit penetration, customer acquisition, retention and utilisation targets,• Working with ecommerce and digital technology colleagues including product leads, UX and CRO to ensure efficiency of conversion of traffic across the various customer journeys, and reporting on performance through the funnel.• Working with first and second line risk and compliance, to ensure all marketing is in-line with regulations, and Audit and Governance requirements are met.

Manchester

• Implementation and delivery of the online and offline customer contact strategy for fashion & home retail brands: oxendales.ie, ambrosewilson.com, and premierman.com, driving long-term profitability of the customer file.• Managing the email content plan, developing content and stories, copywriting, briefing creative, and delivering email builds and sends using Responsys, achieving average open rates of 22.2% tracking well above the retail benchmark.• Relationship management of external agencies and internal teams to deliver creative executions, customer data selections, test activity, results, and analysis, to deliver overall marketing and brand objectives, delivering over £46m of demand per annum.

Wilmslow

• Project responsibility to deliver streamlined event driven communications and experience for over 5m policies, for 6 legacy business acquisitions, across in-house and outsourced models, involving19 different IT systems, with a complex data landscape, to achieve FCA regulated Thematic Review for Longstanding Customers.• Divisional brand champion, with responsibility to deliver training across all departments, and third party suppliers / partners to ensure adherence of new tone of voice and brand standards. • Manage a programme to review, update and deliver, over 500 customer communications to adhere to new tone of voice standards, and Plain English objectives, improving customer engagement, experience, and outcomes.

Manchester, Greater Manchester, United Kingdom

• Implementation and delivery of the Spring/Summer 2019 customer contact strategy for the House of Bath retail brand, driving long-term quality and profitability of the customer file.• Relationship management of external agencies and internal teams to deliver creative executions, customer selection, test activity, results and analysis, to deliver overall marketing and brand objectives.• Management of publication photo-shoots and price architecture for the home category, to achieve category and channel demand forecasts, and to optimise ROI.

Manchester, United Kingdom

• Developed, managed, and delivered, the annual retail marketing communications plan, in particular branch window displays, supporting literature, and POS.• Budget management, month-end reconciliation, reforecasting, and reporting, achieving a 22% cost saving whilst delivering planned activity. • Supported ATL brand and tactical product campaigns with integrated and aligned creative executions, based on sound customer insight, and delivered accurate, timely, and extensive national press media plans.• Executed a successful business re-launch campaign on time, achieving brand consideration growth targets (brand consideration increased 1.35% to 3.34% in week 1, and to 5.26% by week 4).• Implemented the translation of a new brand identity into customer and colleague communications, and through the nationwide branch estate, to build confidence and consistency in the brand.• Formulated an engaging customer campaign to support the voting process for the Banks high profile Ethical Policy, exceeding target response volumes of 10,000, delivering over 12,000 votes.• Supported wider business branch transformation project team by influencing, driving, and implementing the creative process for the flagship branches look and feel, POS, signage, branch customer journey experience, local competitor proximity outdoor advertising, and creating excitement in the local area with building hoarding and local press advertising, to increase footfall.• Scoped, developed and delivered a programme of work to audit and improve advertising opportunities within the retail channel, across a core and legacy network of branches, achieving a business objectives to reduce operating costs across the portfolio by 25%, whilst strengthening visual identity and consistency.• Managed monthly supplier service reviews, and successfully reduced cost per asset fees by 30% to £106.• Demonstrated strong product knowledge of current accounts, loans, credit cards, mortgages and savings.

Manchester, United Kingdom

• Lead, coached, and developed a team of 6 direct reports, to implement and deliver world-class customer communications to the Banks retail and business banking customers, across a variety of brands such as The Co-operative Bank, smile, Britannia, The Co-operative Insurance, and Platform. • Solely responsible for annual objective setting, weekly 1:1’s, monthly performance reviews, half yearly and annual appraisals, weekly team meetings, recruitment and interviews.• Adhered to robust regulatory controls and developed effective approval processes in line with risk appetite, ensuring the team achieved 100% business and regulatory compliance. • Agency briefs, creative development, and stakeholder engagement for all campaigns across all channels.

Manchester, United Kingdom

• Developed and implemented all activity in the Life & Savings marketing plan involving sales aids, branch POS, events, product literature, collateral, website, DM and email campaigns, for the life insurance, pensions, and investments product portfolios, through a network of branches and financial advisers.

Manchester, United Kingdom

• Solely managed the marketing planning and customer journey process for the borrowing product category (credit cards, loans, and mortgages), ensuring customer contact strategies were adhered to. • Responsible for reporting on campaign results and effectiveness to stakeholders and senior management.• Department representative, along with marketing function leaders and procurement, for a creative agency review process, to rationalise the Bank’s roster of creative agencies. It involved analysis of existing annual spend, agency pitches, Q&A sessions, the scoring process, benchmarking, and the final agency appointments.• Delivery of the credit card annual marketing plan activity, including DM, POS, and national press activity,

Manchester, United Kingdom

• Accountable for developing, managing and implementing the marketing communications activity for over 30 Visa affinity partners, to include Oxfam, RSPB, Amnesty International, Barnardos and Greenpeace.• Maximised cost efficient marketing opportunities to affinity partner customer bases, to increase credit card balances and account openings objectives, and partner objective to increase income generation. Exceeded objectives with balances at a year-on-year all time high, outperforming core Bank products. • Managed and developed two graduate members of staff to achieve these plans.• Strong relationships with the affinity relationship managers, affinity partners, suppliers, design agencies, and internal departments, to ensure successful implementation of multi-channel campaigns. • Other key responsibilities included; new product launches, new affinity partner launches, managing DM and web campaigns, tracking key activity response rates, managing internal communications, briefing and approval of designs, and overseeing credit card production.• Marketing representative on a high-profile business-wide compliance project successfully creating new formats and processes to deliver over 100 newly created items of collateral on time, to ensure the business was compliant by the time new government regulations came into effect.

Salford Quays, Manchester

• Implementation of Citibank’s credit card direct marketing plan to achieve business volume and growth targets, in particular delivery of large scale quarterly DM and Door Drop campaigns to over 30m UK households, managing creative, artwork, approval, production and print processes.• Creation and delivery of the POS and product literature, for a network of 104 UK and ROI branches. • Following the acquisition of People’s Bank, solely responsible for the successful re-branding project including all customer communications, fulfilment material, and credit card production.• Responsible for the creative and implementation process for the ‘New’ UK brand guidelines for parent company, Citibank International plc., leading the way for Citibank’s European Credit Card Operations

Sale

Hazel Grove, Greater Manchester, United Kingdom

Manchester, Greater Manchester, United Kingdom