www.tears.org.zaAs a temporary volunteer, I played a role in elevating awareness, donations, and adoptions for the organisation. Led initiatives, including website management, SEO, Google Ads and impactful fundraising activations across various platforms. Oversaw the social media presence, ensuring strategic engagement and audience growth. Managed a team, including the Events Coordinator and Design & Social Media Coordinator. Compiled a quarterly marketing report for the Board of Directors, offering key insights. As this was a temporary position, I joined Coherence Digital as a Contracted Project Manager.

www.theblueroom.co.zaMy dedication to results-driven concepts led to a promotion from Account Executive to Senior Account Executive in our growing agency that specialises in retail marketing. Reporting to the CEO/Owner, I managed marketing campaigns from strategies and annual budgets to execution and reports. I devised high-level in-centre experiential marketing, radio, digital, social and branding campaigns conceptualised monthly activations. Mall client locations ranged from Ladysmith, Butterworth, King Williamstown, Cape Town and Johannesburg. We had great relationships, which were vital to retaining our clients and onboarding new business. I compiled budget-aligned monthly proposals to clients for approval and to brief, then activation. As The Blue Room then serviced the industry for 22 years, they had a solid reputation. I enjoyed creating the cliché ‘out of the box’ campaigns that yielded improved analytics and applied budget saving campaigns. I have achieved this by nourishing long-standing partnerships with media and suppliers. Presenting positive results to my clients is part of what gives me job satisfaction. I unfortunately resigned due to a family bereavement.

created a niche marketing agency specialising in brand development, lead generation, sponsorship, social media and event curation. I managed a project for H2O Water that deployed bio-foam filters into rural Swaziland over 10 days. I coordinated the 20-strong workforce in 4x4s, together with accommodation, catering, advertising, website, vehicle livery, PR and onsite management of the CSI trip. Whilst I enjoyed this little business, I decided to further my corporate career .

www.de-toren.comWorking in the Stellenbosch craft luxurious wine industry was a great opportunity for me to add marketing value. I reported to the CEO. Key responsibilities were to acquire, capture, clean and segment data for monthly mailers. I managed a Data Administrator and conducted farm and cellar tours and presentation of private wine tastings. Together with updating social media and website copy, pricing and imagery in collaboration with our creative agency, who reported on the analytics. I attended visits to on and off consumption traders in Cape Town and Johannesburg. I moved on to start my agency.

www.worldsview.co.zaThey distribute Autodesk Software in Sub-Saharan Africa. I strove to grow this innovative brand within South Africa. We initiated campaigns in the Architectural, Manufacturing, Infrastructure and Civil design spaces. I assisted the Channel Partners' by devising marketing initiatives and managed datasets by driving our team to achieve results. We coordinated lectures, advertising, PR success stories, branding and managed industry body events. All of which focused heavily on metric feedback to key stakeholders. I managed the annual project of the significant AUx event with 500 pax, main plenary and ten breakout sessions. I resigned to move to Cape Town.

www.penquin.co.za had a rewarding time at this TLL agency, driving the IBM software ZAR co-marketing initiatives, together with their 30 strong Channel Business Partners. The client relationships and event results resulted in my promotion from Account Manager and was promoted to Senior Account Manager. I managed a Marketing Assistant. I was headhunted by WorldsView Technologies whose account I managed.

www.rotana.comI was responsible for the marketing and communications of 360 rooms and suites, one fitness centre, four award winning restaurants, one pub and nine meeting rooms at Towers Rotana Hotel. I reported to the General Manager. I resigned to return to South Africa to undergo an operation.

www.theplace.aewww.parkplacedubai.comI was approached by the CEO of the Dubai Autodrome whom I had previously worked with, to join the company and launch their brand. I developed a corporate and leisure boutique hotel apartment brand, with a high-rise building as well as on The Palm Island. I managed the creation of the brand logo, personality, model castings and worked with am amazing photographer. Luxurious brochures, advertising, PR and selected VIP launch parties ensured high room occupancies. The industry recession setback prompting me to seek new opportunities once the brand was launched.

www.dubaiautodrome.comMy key function was to grow motor sport in the region by creating and launching a training academy and motor racing series for Emirati teenagers within UAE, France and Hungry in partnership with HSBC. I closed the 3 million Dollar agreement with HSBC together with a Lawyer and then had to deliver their sponsorship requirements by means of branding, vehicle livery, advertising campaigns, public relations and media trips. I was headhunted by Bin Drai Enterprises to create a new brand and was offered a salary increase.

www.motivatepublishing.comI was responsible for promotions, advertising campaigns and award functions, sponsorship for 20 magazines, books department and website. I managed a team of Graphic Designers, Books Executive, Marketing Executive and a Secretary. I resigned to enjoy better working conditions and a better salary.

www.ichotelsgroup.comMy key functions were to establish a PR department for 222 rooms/villas, fitness centre and 9 meeting rooms. It included building relationships with inner city and international media for this desert resort. Out of town exhibitions played a major part of our brand awareness. I resigned to enjoy a step up the career ladder.