Adele Stevens Email & Phone Number

Winnipeg, Canada Area

Work with clients to identify, analyze and develop market entry strategies in developed and emerging markets. Help clients export their products/services, establish locations abroad, pursue strategic alliances and seek development partnerships.Find opportunities for institutional collaborations in the areas of research, curriculum/program development and faculty/student exchanges. Advise international students with their career choices.

Winnpeg, Manitoba

Planned and implemented day and international recruitment strategies to achieve aggressive enrollment targets. Identified and pursued international business opportunities. Built cooperative, trust-based working partnerships with a wide-range of local and international stakeholders. Developed and delivered marketing communications strategies to heighten brand awareness world-wide.

Abu Dhabi, United Arab Emirates

Helped Canadian clients prepare to do business in the GCC market (UAE, Qatar, Oman, Saudi Arabia, Kuwait and Bahrain). Assisted non-Canadian companies to conduct business with Canada, find Canadian goods and services and invest in Canada.Gathered market intelligence, provided an overview of the competitive landscape, emerging trends and opportunities in the GCC. Assessed clients’ market potential and provided guidance in the development and execution of market entry strategies. Helped clients export their products/services, establish locations abroad, pursue joint-ventures or strategic alliances and seek development partnerships.Worked with Canadian universities and colleges to find opportunities for institutional partnerships in curriculum development, faculty and student exchanges and research. Organized and led the GCC leg of the annual Middle East Education Initiative to help Canadian universities and colleges achieve their undergraduate student recruitment targets in the UAE, Oman, Qatar and Kuwait. Organized and led delegations of UAE government and private sector leaders to Canada to meet with Canadian counterparts to explore areas of collaboration.

Uae And Canada

Worked collaboratively with boards of directors and senior management to help organizations achieve objectives. Facilitated communications between employees and management to engage/inspire staff and strengthen support of leadership goals resulting in increased production, enhanced customer-focus and commitment to business success. Created communication linkages with stakeholders to improve and develop relationships, build a shared vision and increase involvement as advocates, sponsors, partners and agents of change. Worked with clients to develop and implement short and long term communications strategies that aligned with corporate goals and objectives. Customized and delivered on-the-job training programs to develop the skills, attitudes and knowledge employees needed to excel at their jobs.

Led a team focused on local and international student and faculty recruitment, brand management, media relations and stakeholder engagement. On-the-job trained team members to the highest standards set for international communications practitioners, mentored staff to achieve high levels of English language writing competence and coached them to assume positions of greater responsibilities. Planned and implemented the Institute’s overall communications strategy, tactical plan and budget. Provided strategic counsel to senior management, oversaw website redesign, established two-way lines of internal communications that increased staff engagement and served as a spokesperson and primary point of contact for local/international media.Project managed MI’s participation at the European Future Energy Forum, the World Future Energy Summit plus over 30 events including the official launch of Masdar Institute’s campus, inaugural commencement ceremony, stakeholder and IRENA receptions.

Implemented marketing communications strategies to drive business goals, served as the sole communications advisor and strategist to the CEO and primary media point of contact. Coached staff to improve their oral and written English language proficiency resulting in stronger client relations, improved report, proposal and email writing and new client winning presentations.Pioneered company’s first comprehensive on-line communications strategy resulting in increased global awareness of products/ services, 60% increase in traffic to website. Developed and wrote corporate mission/vision/image statements, company history, statement of capabilities, value proposition statements, proposals, case studies, fact sheets, video scripts, press releases, articles. Led brand development initiatives to differentiate company’s products and services and created go-to-market plans to secure new business opportunities. Created a direct marketing database enabling segmentation of product and services buyers allowing for highly targeted promotional and direct mail campaigns.

North America

Customized and presented more than 200 professional seminars, in-house training sessions and courses to improve the skills and performance of professional communicators. Focused on strategic communications planning, multi-cultural communications, internal communications, media relations, issues management, crisis communications, reputation management and multi-lingual event management.

Uae

Translated business successes into brand strengthening communication initiatives to heighten the awareness of programs created and events supported by HCT/CERT. Spearheaded market research and developed proactive marketing and communications strategies that increased student recruitment to over 18,000 enrolled at 17 campuses in 92 programsProvided strategic counsel to senior managers on key messaging, media relations and issues management. Developed and delivered on-going training in oral and written English language business communications, media /spokesperson readiness and major event planning.

Elected and served five years as a Director of the National Board of Directors and three years as President of the Manitoba Society.

Launched and led this full-service marketing communications consultancy. Worked with senior executives and boards of directors to drive strategic growth, create strong brand identities and product/services awareness and facilitated annual planning sessions.Developed and led the communications strategy resulting in five credit unions merging to form the 8th largest credit union in Manitoba and created and launched the new brand identity for the merged credit unions.

Elected and served two, 3-year terms as one of nine Directors of the Board. Provided vision and direction to the credit union and established and evaluated the CEO’s annual performance objectives.

Served as the key advisor/ communications strategist to the Chief of Police. Created, staffed and led the Public Affairs Division as the first civilian commander to manage police resources. Established procedures to communicate timely with stakeholders in a 24/7 environment, held daily news conferences and created on-going multi-media educational campaigns. Identified and managed issues, conducted threat assessments, maintained crisis communications preparedness, media trained spokespersons, and managed the communications strategy used to implement photo enforcement in Winnipeg.

Assisted in establishing the University of Winnipeg’s Public Relations Diploma program and taught public relations fundamentals to mature students working in government and corporate communications.

Led the marketing, research and communications team and created proactive marketing communications programs to position credit unions as leaders in the financial services industry in Canada. Spearheaded the development and launch of nine multi-media national campaigns that consistently delivered record recall rates of 45% and translated into an average of 12% annual growth in new customers.

Winnipeg, Canada Area

Provided leadership that relocated the Exhibition to its permanent home at Red River Exhibition Park.