Energy & Chemicals (Manufacturing) - Spearhead industry engagement sessions targeted towards local Chemical companies to raise awareness of sustainability and the available solutions and schemes to kickstart their sustainability journey.

Energy & Chemicals (Manufacturing) - Developed the Enhanced R1 Framework for the Process Sector alongside government and industry partners. The aim is to encourage the development and retention of skilled and productive workers as the Process Sector transits to becoming a more manpower- lean and highly skilled workforce.

Rotation 1: Accreditation and Assurance (Testing, Inspection & Certification)- Engage with local and international TIC companies to gather industry sentiments and support their adoption of ISO standards, Draft admin briefs for Chairman’s meetings with industry leaders (e.g., TUV SUD), Authored articles for the Singapore Accreditation Council and developed toolkits for TACs to encourage accreditation.- Supported COVID-19 SMM by developing a tracking system for nightlife establishments and initiatives for upskilling and employment to transition SMM officers.Rotation 2: Transport and Logistics (Logistics Strategy & Infrastructure)- Conduct in-depth research on emerging growth areas (alternative proteins) to identify strategies for strengthening the resilience of Singapore’s supply chain against future disruptions, Develop a comprehensive framework to support the growth of local logistics companies into SGEs, Analyse the fragmented logistics sector to create support strategies for each logistics archetype and foster long-term industry growth, Write a strategy paper for MTI on the implications of Cambodia's Sihanoukville Port SEZ.- Organise and spearhead marketing and publicity for TCC2021 Rotation 3: Middle East and Africa HQ (Johannesburg Overseas Centre)- Develop trade, internationalisation, and innovation opportunities for Singapore companies in Southern Africa by establishing strategic overseas contacts and facilitating collaborations, Conduct in-depth research to monitor business environments, industry trends, and opportunities in Manufacturing, Oil and Gas, and Industry 4.0, Lead an Industry 4.0 business mission to South Africa to strengthen bilateral relations and market-entry strategies, Prepare administrative briefs for Chairman and upper management on market developments, regulatory frameworks, and strategic engagements.

Project Head for organising the event - Fireside Chat with Chairman (23 Nov & 1 Dec 2021)

Conduct B2B and B2C audience profiling/market research activities through social listening, media monitoring, reporting, and analysing trends, Unearth insights in service of defining strategic goals and objectives, Perform competitive analysis and identify gaps and opportunities for client projects/campaigns.

Guided and mentored the Project Director of Pitch It! 2019 in planning and client sourcing. Attended client meetings to share insights and outcomes from Pitch It! 2018, providing a foundation for the 2019 edition.

Directed the 5th edition of Pitch It!—an annual, university-wide marketing campaign competition organised by NUS CNM Society. Secured partnerships with Frank by OCBC (client) and GOVT (advertising agency). Oversaw a sub-committee, managed the publicity calendar, and led coordination among the client, agency, and participating schools. The event attracted 172 students across 36 teams. More details here: http://bit.ly/cnmpitchit2018

Spearheaded an independent project focused on enhancing the Best Friends of the Gallery (BFG) volunteer program and driving visitor growth and retention. Conducted in-depth competitive analysis, crafted executive summaries, and delivered key presentations at management and senior department meetings, providing actionable insights for strategic improvements.