Key Contributions:1. Develop, manage, and optimise PPC campaigns across platforms such as Facebook Ads and Google Ads, analysing performance data to improve ROI.2. Conduct keyword research, optimise content, and analyse technical SEO issues. Monitor website performance using Google Search Console and Google Analytics, providing recommendations for the development team.3. Develop and execute targeted email marketing campaigns, using data insights to craft effective messaging and manage the EasyElimu mailing list.4. Analyse engagement metrics to ensure content resonates with audiences and drives results.5. Manage social media profiles and engage with followers, using analytics to shape content strategies that boost audience engagement.6. Lead the production of targeted marketing materials, including digital e-catalogues and print assets like banners and brochures, delivering over 100 unique assets that enhance communication and improve message consistency.7. Collaborate with the design team to establish brand guidelines focused on messaging, ensuring a unified brand presence across all departments.8. Work with the business development team to create reports and engage B2B clients through site visits, supporting product demos and facilitating communication.9. Assist the customer service team in engaging clients during their unavailability, ensuring clear communication and support.Key Achievements:1. Created the EasyElimu SEO guidelines and trained a data entry team of 5+ individuals on best SEO practices, resulting in an increased avg keyword position of 6, with over 50% of pages ranking in the top 3 SERP positions.2. Achieved organic traffic growth of 1,219,420 clicks in 3 months from 0.3. Improved CTR to 11%.4, Enhanced community engagement, leading to significant growth across Facebook, TikTok & YouTube.5. Delivered 100+ unique marketing assets, including digital and print materials, improving communication consistency for customer-facing teams.

- Managed company social media accounts, including Facebook, Pinterest, WhatsApp and Twitter. This entails creating suitable, relevant, and original posts and post descriptions to increase engagement and website and app reach. - Responding to customer queries on the various social media platforms including on the EasyElimu Study App. - SEO management entails ensuring that website pages rank highly, which means optimising headings, content in pages, DOM, images, and resolving any errors that may result in the pages receiving a low rank in SERP. - Analysing data reports on company performance on Google Search Console and Google Analytics so as to identify any issues and resolve them fast. Also, so as to get insights that can help improve page rankings, especially major landing pages. - Working at EasyElimu has given me basic knowledge of web design and programming languages such as HTML, CSS, SQL, and PHP. - Use of various AI tools to effectively complete daily tasks in an efficient manner

- Inputted, verified, and edited electronic data in the company's database. Inputting the data entailed typing and designing how the data would look on the company's website. Verification and editing involved quality assurance, where I ensured that there were no errors in the displayed data and that it appeared correctly.

- Attend various procurement committees' meetings either as a member or secretary.- Generating daily, monthly, and annual procurement reports, i.e., daily reports, e.g., minutes of opening and evaluation, inspection, and acceptance minutes Weekly update reports, quarterly and annual reports, e.g., AGPO, PPRA reports- Floating quotations and unsealing bids via IFMIS- Responding to queries raised by suppliers.- Procuring goods and services for the various departments included writing or taking requisitions from the user departments, uploading quotations to suppliers, awarding the most responsive supplier, and generating local purchase orders.- Ensuring that all the documents were signed and approved by the relevant authorities- Updating and reconciling the procurement plan- Handling any procurement-related matters arising- Safeguarding all government property and documents assigned to my custodyKey Achievements- I was part of a 10-day project where the Nyeri County procurement department had to prequalify suppliers for the financial year 2020-2021 for all categories: works, services, and goods. I was involved in all steps of the prequalification process.- I participated in breaking down the budget for the offices I was in and creating a usable procurement plan, which, after consolidation, I uploaded for approval and use by both offices.- I was able to conduct various market surveys, some online and others physically. One especially memorable survey was a 5-day survey on framework contract items, in which I collaborated with other procurement interns. We had to visit different suppliers in different towns in Nyeri County to get their current market prices.

- Processing and printing of local purchase orders in the integrated logistics system- Processing of contractors’ documents for payment.- Receiving documents or purchase requisitions from various departments.- Registration of invoices in the integrated logistics system (parking)- Records management and document dispatch to finance for payment- Attending pre-bid meetings, negotiations with suppliers, and tender openings and evaluations.- Expediting local purchase orders with suppliers- Training and registration of suppliers in supplier relationship management- Preparation of quotation forms and memos for quotation after opening, ensuring pricing is correct.- Preparation of monthly reports.- Coordinating with line supervisors to ensure important tasks are carried out within timelines and the preparation of monthly reports- Verifying control forms, handling forms, and staff transaction forms on the goods received note and attending to customer queries- Preparation of a professional opinion on tenders after evaluation.- Participation in safety meetings and training.- Doing whatever I am told to lighten the office workload.

- Prepared and floated quotations in the organization.- I generated purchase orders using S.A.P.- Park invoices in the system and carry out Tender opening.- Facilitated Tender opening and evaluation and handled office record maintenance.- I performed all other duties assigned to me.- Office record maintenance