• Directed the concept-to-GA launch of the Bundles product offering, achieving nearly 20% adoption in the first 45 days. Created the pilot-to-GA project plan, collaborating with Customer Success, Support, and Marketing to attract pilot users, collect feedback, and benchmark KPIs.• Boosted revenue and operational efficiency for FR customers by introducing Bundles, Standardized Discount Options, Flexible Renewals, Convenience Payments, and Financed Payment Plans, successfully driving platform growth by 30% YOY. • Led a comprehensive product gap analysis between ServSuite and FieldRoutes, effectively aligning ELT, SMEs, and stakeholders, facilitating customer migration by successfully closing 40+ critical ServSuite gaps in 18 months.• Modernized PDLC processes by redesigning the product development organization to be more customer-focused and outcome-driven, introducing continuous feedback loops through customer advisory boards, user research, solution design reviews, and quarterly roadmap planning.• Rebuilt the FieldRoutes product management team, hired five PMs with top talent, and implemented a comprehensive 90-day onboarding program for swift integration and productivity.

• Drove a multi-year strategic initiative to streamline the 20-year-old flagship medical billing product, reducing time on tasks by 20% or greater to enable billing teams to handle more claims without additional staffing. • Presented the practice reporting vision at Kareo’s 2021 user conference, gathering crucial feedback on five differentiated billing concepts, resulting in improved customer alignment and product prioritization.• Guided four squads in developing 2022 roadmaps aligned with the billing product vision, driving customer and corporate value through well-defined OKRs and capacity plans.

Founded Maid Marvelous, a modern homekeeping company that serviced sunny San Diego, vacation hosts, property managers, and realtors, with professionally trained and audited staff. • Launched a modern homekeeping company, offering a 24/7 fixed-price service menu for booking housekeeping via a website and mobile app.• Automated vacation rental turnover services by integrating with Airbnb/VRBO for scheduling and quality reporting, improving operational efficiency and customer satisfaction.• Partnered with realtors and property managers to offer "Ready to Show" cleaning and staging services.

● Defined a unified 18-month roadmap that enables RV to penetrate the forward market by offering reverse mortgage services that allow lenders to practice generational lending.● Presented RV product vision at an industry conference and led customer break-out sessions to garner feedback on product strategy. ● Conducted VOC studies and competitive analysis of Fintech mortgage lending, which identified various pathways reverse mortgages (AKA: HECM) could expand into the mainstream mortgage market.

● Managed five product teams responsible for defining and delivering roadmap initiatives, overseeing bi-weekly product releases, and presenting product updates at all-hands meetings, customer advisory boards, and user conferences.● Introduced post-purchase campaign automation solutions that increased product market potential by $2M a year.● Contributed a 6% YOY revenue increase by delivering on all committed product innovation; highlights, including new RESTful API framework, commerce data feeds-leveraging AWS, NLP/ML (AI machine learning-powered) segmentation tools, and cross-channel campaign orchestration, and integrations with Magento and ReturnPath.

• Expanded product offering from email to cross-channel marketing, which enabled the business to achieve enterprise-class recognition by Forrester Research.• Led from concept to launch a campaign optimization tool that increased email conversion rates 20-49%.• Secured funding and managed the execution to launch of Salesforce integration, a solution that unites and accelerates the sales cycle with email marketing.• Collaborated with cross-functional leaders to transform the SDLC process to aggressively release product updates weekly and new capabilities every 4-weeks.

• Developed and presented an overall vision and multi-year offering strategy for WorkCenter to Senior Management of Auto Physical Damage (APD) division by evaluating the product portfolio to identify gaps and overlaps in offerings across product lines and establish priorities and trade-offs that optimized the go-to-market plan. • Reorganized and empowered the core eMitchell team to manage daily operations including: production support issues, bug scrubs, and product development status updates, which resulted in achieving 99.9% product reliability, 76% reduction in support calls, and 100% customer retention over an 18-month period.• Led a fast-track cross-functional team and consulting firm to deliver a next generation analytics solution in less than three months, which increased performance by 20 times the previous rate; addressed the data quality and serviceability issues; and radically simplified the UI, transforming it into an information consumer friendly application.

Startup; 12th hire, first PM, reported to CEO of BlueHornet with responsibility for all aspects of product management, including market analysis, product planning, and channel strategy. • Initiated the 3 key partner programs, resulting in over 40 value-added resellers whose core competencies complement BlueHornet’s assets.• Established escalation procedures and 24/7 communication system, which allows for continual product support.

• Increased customer acquisitions by 500% in one quarter by refining the product’s target market, distribution model, messaging and pricing structure. • Reduced $1.5 million in marketing expenses related to a new product launch by effectively negotiating an ad media buy.• Screened and prioritized over 25 third-party product integration opportunities worth ~$500K each with Business Development.• Contributed to Product Management organization by providing strategic product line direction via market research, analyzing reports, and benchmarking the ecommerce product line against competing products.• Participated in the development and launch of a private label shared web hosting product for AT&T, which included: call center, data center, online sign-up process, product operations, marketing, and sales support.

Managed cross-functional team projects that included programmers, designers, and usability experts. One of seven key people responsible for usability and reliability of Symantec’s domestic and International website properties.