Co-founder of a pickleball apparel company selling direct to consumer and wholesale. Created Varsity Pickle to celebrate every level of pickle player with gear that makes you proud to play. Apparel includes skirts, shorts, hats, sweatshirts, and performance wear. Established one of the first-ever pickleball apparel brands, which was featured in Men's Journal, Parade Magazine, Pop Sugar, Pure Wow, and Yahoo!Wholesale partners include Dick's Sporting Goods, Uncommon Goods, Total Pickleball, Pickleball Central, various pickleball clubs, and more.

Launched the BigFuture School app to help students get scores quickly, connect with colleges and scholarship programs, get customized career information and personalized guidance to help plan their future.Develop content and manage monthly editorial calendar to help students plan for college, pay for college, and explore careers.Lead in-app content production and performance monitoring.Top downloaded app on app store -- #1 in Education and #3 in Free Apps.

Led the team responsible for multi-channel, data driven campaigns for college planning products and programs reaching including brand marketing, product marketing, multicultural marketing, email and text, SEM/SEO, paid and organic social media, and video.An expert and creative leader for marketing to Gen Z students and their parents.Led numerous product launches including the new SAT, Official SAT Practice on Khan Academy, BigFuture Scholarships, and more. Provided leadership in strategy and crisis communications for the College Board's multi-channel social media program, including building community and developing content for TikTok, Instagram, Facebook, Twitter, YouTube, and LinkedIn.

Curate and write a monthly hit list featuring the best restaurants in Austin and other places that should be on your radar. Check out the latest Hit Lists here: https://blog.resy.com/category/the-hit-list/?city=austin

Helped create content for the launch of a new market for the Infatuation.Wrote restaurant and bar guides for Austin including the guides to best burgers, best brunch, bachelor party, bachelorette party, dining with kids, and more. Wrote various restaurant reviews including June's All Day, Mattie's, Loro, and more.Article research included consuming an excessive amount of tacos, burgers, and more of Austin's finest eats.

We're a communications agency that helps companies understand, engage with and grow their brand community. Services include internal and executive communications, media relations and social media consulting.

Established and directed the agency's digital channels including websites, blogs and social channels; served as digital/social editor and content strategist, leading and managing a team of 15 writers and creative directors; established an industry-leading presence in emerging platforms including Twitter, Facebook, Instagram and Google+; grew social communities 270%.Pioneered and executive-produced annual efforts for SXSW including innovative-website development and a 3,000+ attendee event that became a festival-favorite and interactive/marketing industry institution; drove partnerships with Google, Southwest Airlines, Samsung and more.

Produced bi-monthly social media conferences across the U.S., presenting thought-leading case studies from the world’s biggest brands including McDonalds, Microsoft, Dell, Starbucks and more.Implemented a 12-week pre-event marketing process using social media and word-of-mouth to promote and ultimately sell-out all events.Established and maintained relationships with top vendors in the social media industry; substantial partnerships included Radian6, JIVE Software, ExactTarget and local chapters of the Social Media Club across the U.S.