Senior, strategic Public Relations and communications professional and team leader with proven experience of delivering high-level, results-driven, award-winning consumer and b2b brand strategies and campaigns across book publishing and the creative industries. I have worked with some of the world's most recognisable brands - Penguin Random House, Moomin Characters, Aardman animations, Collins, Peter Rabbit, Roald Dahl, World Book Day - driving their mission forward through simple, engaging and emotive storytelling.Naturally curious and solutions oriented, I pride myself on my listening skills and ability to turn complex information, facts and figures into simple and engaging stories, advising and briefing senior management figures using sound judgement combined with first rate news sense.Bringing humour, passion and creativity to my work, I love nothing more than building strong relationships with internal and external stakeholders, media, colleagues and influencers. An empathetic and inclusive team leader, I am a keen mentor and trained coach with proven experience of devising and facilitating energetic, fun and goal-focused ideation, technical and team building workshops, helping teams and organisations to reach their full potential. At culture and entertainment specialist PR agency, Riot Communications, I spearheaded the development of the agency’s ethos and mission through focused workshops and drove initiatives and a marketing strategy to embed the mission internally and externally - thought leadership, networking events, media relations, spokesperson opportunities, newsletter etc. Setting the bar exceptionally high for what the agency culture looked like, I put robust practices in place to maximise the retention of colleagues and clients, helming the Investors in People assessment (awarded GOLD status in ’21) and The Blueprint diversity mark application for parity, change and diversity. Riot was accredited in 2022, one of only thirteen UK PR agencies to be accredited to date. Agency experience has ensured I am organised, crystal clear on priorities and have systems to manage capacity in order to be flexible, to pivot when needed and to not over-promise.