Adelene is on a mission to build the best omni channel retail supermarket in Malaysia with Jaya Grocer (a Grab company). She was previously Grab's Regional Head of Operations and wore many hats in Grab. She started as MyTeksi's General Manager and became the regional country launcher . She loves starting businesses, and have overseen the growth of Grab's 2 wheels business covering transport, food and logistics.Grab is a technology company that offers ride-hailing, ride sharing, logistics and payment services through its app in Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand, Myanmar, and Cambodia. We started off a humble for-profit social startup with a mission to revolutionize the taxi industry with the believe that business and social value can be achieved in parallel. Today, we aspire to drive South East Asia forward and to empower millions of micro-entrepreneurs on our ecosystem towards a better livelihood. Adelene is also previously a Manager in Accenture Management Consulting with the CRM practice. She has deep skills in Service and Customer Analytics, Multi-Channel Strategy and Customer Insight - focusing mainly in the Telecommunication and Aviation Industry.