Articulates epic vision, prioritizes and maintains epic roadmap and backlog, and works with cross-functional teams to clarify requirements, track progress and optimize product delivery and team efficiency.Owned the product roadmap for Device Hub and reverse logistics (device return, repair, and trade-in). Managed the Investment Priority Council for senior executive teams, including capital investment portfolio planning, process and roadmap.

Led the marketing strategy and delivery of key strategic projects such as Security and Automation service integration and Premium Sports packaging for Business. Highly skilled at leading cross-functional teams, defining work streams, securing business requirements, and mapping out the end-to-end customer journey and operations processes for new product introductions.

Led the marketing strategy and execution for new acquisition opportunities and implementation of marketing programs spanning all media types: targeted, mass, online and digital (bell.ca, search & social).

Developed the strategy and implementation of marketing campaigns to deliver against revenue and subscriber targets, including digital merchandising of Fibe TV and Satellite TV Video On Demand platforms. Drove product and process enhancements by working cross-functionally with partners including: Product Development, Business Intelligence, Programming and Media Affiliates.

Developed and executed 4P marketing strategy for cross-sell, including channel programs and targeted marketing campaigns to accelerate wireless, reduce churn and grow revenue through collaboration with cross-functional teams (competitive insights, product, pricing, marketing communications, channel and IT).

Managed a 16 million piece direct mail program across 11 monthly campaigns, including developing message, offers, customer segmentation, and campaign analysis.

Managed direct marketing campaigns and strategy for Internet and TV including the execution of a highly successful August Back to School Internet campaign which exceeded response and conversion rate targets.

Implemented sales optimization and lead generation programs for field sales, including stream-lining the integration of 3rd-party technologies and coordinating full-day networking events for more than 200 people, with key attendees including: mayors, senior management and celebrity-types.