Adele Bienvenu Tiblier has been working in the Internet industry since 1994. She fell into the search engine marketing (SEM) world while working for a regional ISP. During the infancy of the Internet, she was sought by a national online hotel booking site to handle all internet marketing. Within the first 6 months she increased traffic by more than 300%. From there she expanded her knowledge to include Online PR, served as moderator for the Online Ads Discussion Board (one of the first Internet boards regarding online advertising), and as a featured speaker on SEM at national conferences. Her knowledge and expertise of marketing has served the tourism, technology, retail and non-profit sectors, among others.- Experience working with site development teams and deep understanding of onsite architecture and coding to ensure SEO best practices are applied and maintained.- Experience developing new site features using market indicators.Budget and financial management skills. - Ability to develop and implement ROI strategies- Experience and expertise in conducting marketing analyses of a wide range of programs and products; including needs of members and other customers, target markets and demand, competitive and pricing analyses, and projected life cycle of program/product.- Experience in developing and implementing annual and multiple year marketing plans for association’s programs/products including promotion, advertising and communication strategies and timetables.- Strong analytical, business and leadership skills. - Experience working with cross functional teams and providing effective staff management to achieve marketing goals.- Ability to develop and successfully execute short term and long term plans. Specialties: online PR / social media marketing, search engine optimization (SEO) and marketing (SEM), publicity, PPC management, event production, management, marketing, Google AdWords, Google Analytics, conversion tracking