Adele Wilson Email & Phone Number

Salem, Or, Us

Corvallis, Oregon, Us

Corvallis, Oregon, Us

Corvallis, Oregon, Us

San Francisco, Ca, Us

Oversaw design, usability and ongoing development of organization’s online properties and products, including main website (tpl.org), sub-domains (parkserve.tpl.org), electronic communications and other related destinations.Project-managed external vendors, including developers, designers, filmmakers and production companies with a yearly budget of ~$200k.Managed and mentored social video producer; supervised digital administrator.Designed, maintained and improved website technical function, plus integration of customer relationship management (CRM ) system with content management system (CMS); this involved a major information architecture and technology platform redesign that was more efficient to administer, and user-friendly.Successfully scoped and designed $100k digital campaign, OurLand, which resulted in doubling of site traffic and Facebook audience. Successfully scoped and designed 2017 and 2018 10-minute walk campaign digital campaign; coordinated with communications and geographic information systems teams that resulted in year-over-year site traffic growth, incorporated A/B testing to test hypothesis and refine results.Served as liaison between Philanthropy and Marketing departments, ensuring consistency across marketing emails, lead generation tools and advocacy assets.Recipient Land & People award, recognizing staff that effectively communicate the mission of The Trust for Public Land.

Us

Intake of client’s existing digital platforms and products, developed multi-media strategy, design, production, project management, Drupal & WordPress theme development.Discover and identify client’s web technology needs, create digital strategic plans and roadmaps; this resulted in immediate SEO returns and increased site traffic for clients such as Western Environmental Law Center and ACLU of Oregon.Coalesce and manage team of contractors from hosting providers, to commerce, to database administrators.2008 and 2010 Award-winning Marcom fundraising video for Committed Partners for Youth; resulted in increasing their fundraising revenue at annual event year-over-year.Pro-bono digital marketing plan and products that resulted in the founding of GreenLane Sustainable Business Network, a non-profit that supports organizations and businesses to be more sustainable.Strong emphasis on marketing and branding for sustainability and triple bottom line companies.

Responsible for creation and consistency of the OsoEco brand across all digital platforms.Successfully launched beta site that resulted in second round of venture capital funding.Design user experience (UX) and user interface (UI).Worked with Chief Technology Officer and technology design team to determine user needs and work flows, then designed interface accordingly. Created and administered usability testing with individuals and groups; analyzed results, then developed strategies to change user flow on the site.Created, designed, and managed company blog and newsletter.Oversaw web social networking tools such as Facebook and Twitter

Working with clients on creation and consistency of brand across all media. Specialize in creating websites, logos, digital video, and traditional print mediums such as brochures and newsletters. Worked extensively with several clients, both profit and non-profit organizations throughout the Pacific Northwest. Clients include ACLU of Oregon, University of Oregon Human Physiology, National Coalition Building Institute of Missoula, Rising Moon Organics, Committed Partners for Youth.

Missoula, Mt, Us

Developed and administered curriculum for undergraduate course. Taught class sizes ranging from 20 to 45 students about storytelling through the visual mediums of digital video and web design.

Mfa, Media Arts

Ba, History, Social Science, Writing