Ifedayo Adeleye, M.Sc., Anipr, Mcim Email & Phone Number

Geneva, Switzerland

- Lead, mentor, and manage a team of interns and professionals in the communications and advocacy department, fostering a collaborative and high-performance work environment.- Build and maintain strong relationships with media outlets, reporters, and influencers to secure positive media coverage.- Oversee the creation of compelling written, visual, and multimedia content to convey the brand’s message effectively.- Develop and implement crisis communication plans to address potential issues and protect Mission 89's reputation.- Lead public relations efforts, including PR campaigns and events to promote Mission 89's projects and partnerships.- Engage with external partners, donors, supporters, and beneficiaries to strengthen relationships and gather stories and data for communication purposes.- Direct online presence and social media strategy to engage audiences and drive online advocacy.

Lagos, Nigeria

- General Lead on all Unilever and Ekaterra brands managed by the agency, including Lipton, Knorr, and OMO.- Managed and executed public relations campaigns for brands such as Access Bank, Nigerian Breweries, World Bank, Lagos State Government, Dettol, Pepsodent, Lipton and more.- Led the media campaign to amplify the first visit and stakeholder engagement strategy for AOL founder and Global Peace Ambassador Gurudev Sri Sri Ravi Shankar, including the CEO Roundtable.- Developed and executed the public relations campaign to amplify the African edition of the world's biggest festival, The Art Of Living's World Culture Festival, with over 5,000 people attending.- Edited and created marketing collaterals (press releases, social media captionsand blog posts for brands such as Paramount+, MTVbase, Heineken, Nigerian Breweries and more.- Executed the OMO ‘Dirt For Good’ awareness campaign, which won the ‘Best CSR Marketing Campaign’ at the Nigerian Marketing Awards 2022

- Led the research and development of Culture Intelligence from RED, with culture mapping and culture insight functions to support clients with market data and insights.- Led the research, analysis, and publication of the highly influential Nigeria Market Sentiments and Study Motivations Report 2022 in collaboration with the esteemed University of Sussex. This report has been published on top-tier education and news platforms in Nigeria, Sweden, Belgium, the United Kingdom, South Africa, and more. It has provided crucial insights into the Nigerian market for global tertiary institutions, shaping business strategies and investment decisions.- Won the SABRE Award for Superior Achievement in Research and Planning with the Nigeria Market Sentiments and Study Motivations Report.- Applied expertise in team leadership to address productivity and performanceissues, motivating staff to achieve KPIs.

Lagos

- Led on content creation and editing of marketing collaterals, including press releases, blog posts, social media content, briefing documents, scripts, and speeches for clients such as Microsoft, Piggyvest, Facebook, Uber, Unilever, and Nigerian Breweries, ensuring the effective communication of key messages to target audiences.- Developed the 4-year report on the Federal Government’s Social Intervention Programme (NSIP), which was duly celebrated in the media and the ministry.- Successfully created and executed marketing campaigns for clients, such as Facebook, Mitsubishi, HP, British Council, Heineken/Nigerian Breweries, Lagos State Government, Close Up, Pepsodent, and Lipton, that align with client objectives and delivered measurable results.- Supported the amplification of Facebook's West African initiatives (NG_Hub launch, Facebook for Creators program, SMB Initiative), which significantly shaped public perception and improved brand affinity for the brand in the region.- Led on publicity and media partnerships for internal brands, including The Future Awards Africa, The Future Enterprise Support Scheme (TFESS), The Nigerian Symposium for Young and Emerging Leaders, Microsoft’s Accelerate Labs and Y! Monitor to enhance visibility and reputation.

Lagos, Nigeria

- Managed the major brand repositioning and public relations campaign for Union Bank during the launch of the 'Simpler, Smarter Bank’ initiative. Key responsibilities included account management, media relations, event management, content strategy, creation and placement and influencer management, budgeting.- Successfully contributed to amplifying the launch of 100 state-of-the-art branches within two years, aligning with Union Bank's rebranding efforts.- Supported the Nigerian launch of Heineken's global 'Champion the Match' campaign, a 90-second spot launch in over 90 countries. The campaign was joined by media, influencers, and sports personalities globally.- Provided valuable support to brands such as Facebook (including Mark Zuckerberg's visit to Nigeria), HP Spectre's launch in Nigeria ('Tech Meets Fashion'), Uber, Microsoft, and others, contributing to the success of their marketing and public relations initiatives.- Co-led the marketing campaign for the Lagos State Employment Trust Fund (LSETF) Employment Drive, with an intense focus on direct grassroots engagement for socio-economic development.- Led the public relations campaign for “33” Lager Beer’s City of Friends campaign and Friendship Parties held in over six states.- Ensured the creation of compelling content for various clients and campaigns, including Lipton’s ‘Don’t Just Think, Do’ campaign and Heineken’s ‘There’s More Behind The Star’ campaign, which won The SABRE Award Certificate of Excellence and The SABRE Award for Superior Achievement in Brand-Building.- Co-led the content team in creating strategy documents, copyediting, and managing client pitches, ensuring consistency and excellence in content across various campaigns.

1. Managed logistics and strategy for field trips and interviews involving the Nigerian film market.2. Managed field assistants for the field trips, while also conducting interviews and survey among respondents (film practitioners) in Lagos State.3. Submitted reports on outreach and provided monthly feedback for management.

Lagos, Nigeria

- I wrote and edited copies for both internal and external stakeholder communications.- I assisted in auditing the company’s brand elements recorded from FirstBank branches in Nigeria.- I assisted in evaluating and recommending adequate platforms for sponsorship by the company for creating visibility for FirstBank products.

Lagos

My main responsibilities were to manage the daily operations of the company, keep company executives aware of changes or deficiencies in company’s equipment. I also controlled the flow of information in the matter of required automobile, machinery and equipment for approved company contracts and daily operations, providing essential office and field materials during operations for the three branches of the company in Lagos State. In addition, I was in charge of operation management, in terms of sales and rentals of automobiles and machinery, and managing the conditions of equipment. My management office also extended to company – customer relations, by keeping employees aware of corporate visions, company’s operations and plans for approved contracts. I was also involved in contract acquisition, negotiations and staff recruitment.

Master'S Degree, Media & Communications

Marketing Communications

Bachelor'S Degree, Linguistics & Languages