Adel Gilani Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Designed and executed comprehensive omnichannel marketing campaigns for new businesses, integrating strategies across digital channels including social media, SEO, PPC & programmatic- Produced and maintained go-to-market collateral including business positioning, presentation templates and product one-pagers.- Identified, developed & drove client-centric digital product and process strategies, enhancing efficiency & client satisfaction- Created internal and external marketing communication including case studies, product roadmaps & newsletters as well as developed content & layout for the News Xtend website- Conducted market and competitor research to identify opportunities for growth- Led regular stakeholder meetings to communicate goals, share best practices, and address challenges, fostering a culture of teamwork and accountability within the respective teams- Provided regular reports and analysis to senior management, using actionable insights to strategically guide the team's focus and improve performance

Australia

- Developed and implemented digital marketing strategies for respective teams and partners, resulting in increased sales and improved customer satisfaction- Collaborated with marketing platform product vendors to identify solutions that best-suited business needs, ensuring optimum outcomes- Successfully pitched and sold digital marketing products to clients, driving revenue growth for the business resulting in over $1.5 million in revenue- Auditing existing SEO as well as Google Ads & Meta accounts to look for opportunities for improvement and upselling to higher-value strategies

Sydney, New South Wales, Australia

- Successfully managing a multi-million dollar portfolio of digital campaigns end to end including reporting & optimisation across SEO, Google Ads, Meta, programmatic products etc.- Transforming and analysing data from a range of platforms to identify trends; using insights to create value for customers- Onboarding, training and mentoring team members- Creating content for campaigns on Canva and Creatopy; copywriting- Designed and implemented a process matrix to clearly establish roles and responsibilities of different teams within the agency, resulting in increased interteam efficiency and collaboration

Sydney, New South Wales, Australia

- Successfully managed a portfolio of over 100 campaigns Australia wide across a range of industries including retail, education, medical, advising on digital marketing strategies - Closely monitored the success of clients’ campaigns and conducted regular reviews to provide insights and recommendations for growth; upsells - Ensured consistent communication with clients through regular reports and meetings on campaign performance - Working closely with social, search engine marketing, SEO and programmatic teams to ensure the success of the campaigns - Managing relationships with customers and sales to achieve campaign objectives

- Directly leading a team of 29 Social Media Specialists; regular coaching and training to improve KPIs, addressing behavioural concerns - Acting as an SME to provide advice and handle escalations for high brand risks by liaising closely with Public and Media Relations teams - Worked in the Product team to design and implement a custom build of Salesforce to meet specific team requirements; leading the team through change management in the rollout of the new system - Created a new process to enable the team to resolve matters internally through providing access to previously external systems

- Responding to customer enquiries and complaints through public and private social media platforms including Facebook, Twitter and Instagram with over 1.5 million combined followers - Training new team members in processes as an SME in all company brands and social media pages - Identified an opportunity for an improvement and created an internal tracker to log frequently asked questions to minimise reliance on specialist teams for advice - Moderation and positive engagement on organic and sponsored brand posts through Sprinklr