Adel Gilani Email and Phone Number
I am a results-driven digital marketing and product management expert with a proven track record of spearheading growth and elevating client satisfaction across diverse settings. With extensive experience in managing end-to-end marketing projects, I excel at developing and executing comprehensive marketing strategies that drive impactful results.As a Strategy and Solutions Manager, I lead cross-functional teams to craft and implement innovative digital strategies across SEO, PPC, social media, and programmatic advertising. My strategic vision and hands-on approach have generated over $1.5 million in revenue through meticulous project management and effective campaign execution.My expertise spans strategic planning, data-driven insights, and high-impact communication, allowing me to produce compelling go-to-market materials and drive business success. I am passionate about leveraging cutting-edge marketing techniques to deliver measurable growth and build strong, enduring client relationships.Let’s connect to explore how we can drive success together!
Tug Agency
View- Website:
- tugagency.com
- Employees:
- 103
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Digital Performance Director - ApacTug AgencySydney, Nsw, Au
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Senior Digital Performance ManagerThe Media Precinct Nov 2024 - PresentSydney, New South Wales, Australia -
Strategy & Solutions Manager - MarketingNews Corp Australia Sep 2023 - Jun 2024- Designed and executed comprehensive omnichannel marketing campaigns for new businesses, integrating strategies across digital channels including social media, SEO, PPC & programmatic- Produced and maintained go-to-market collateral including business positioning, presentation templates and product one-pagers.- Identified, developed & drove client-centric digital product and process strategies, enhancing efficiency & client satisfaction- Created internal and external marketing communication including case studies, product roadmaps & newsletters as well as developed content & layout for the News Xtend website- Conducted market and competitor research to identify opportunities for growth- Led regular stakeholder meetings to communicate goals, share best practices, and address challenges, fostering a culture of teamwork and accountability within the respective teams- Provided regular reports and analysis to senior management, using actionable insights to strategically guide the team's focus and improve performance -
Platform Product Manager - MarketingNews Corp Australia Jan 2023 - Sep 2023Australia- Developed and implemented digital marketing strategies for respective teams and partners, resulting in increased sales and improved customer satisfaction- Collaborated with marketing platform product vendors to identify solutions that best-suited business needs, ensuring optimum outcomes- Successfully pitched and sold digital marketing products to clients, driving revenue growth for the business resulting in over $1.5 million in revenue- Auditing existing SEO as well as Google Ads & Meta accounts to look for opportunities for improvement and upselling to higher-value strategies
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Digital Customer Success ManagerNews Corp Australia May 2022 - Jan 2023Sydney, New South Wales, Australia- Successfully managing a multi-million dollar portfolio of digital campaigns end to end including reporting & optimisation across SEO, Google Ads, Meta, programmatic products etc.- Transforming and analysing data from a range of platforms to identify trends; using insights to create value for customers- Onboarding, training and mentoring team members- Creating content for campaigns on Canva and Creatopy; copywriting- Designed and implemented a process matrix to clearly establish roles and responsibilities of different teams within the agency, resulting in increased interteam efficiency and collaboration
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Digital Campaign CoordinatorNews Corp Australia Sep 2021 - May 2022Sydney, New South Wales, Australia- Successfully managed a portfolio of over 100 campaigns Australia wide across a range of industries including retail, education, medical, advising on digital marketing strategies - Closely monitored the success of clients’ campaigns and conducted regular reviews to provide insights and recommendations for growth; upsells - Ensured consistent communication with clients through regular reports and meetings on campaign performance - Working closely with social, search engine marketing, SEO and programmatic teams to ensure the success of the campaigns - Managing relationships with customers and sales to achieve campaign objectives
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Team Senior - Social MediaWooliesx Mar 2020 - Sep 2021- Directly leading a team of 29 Social Media Specialists; regular coaching and training to improve KPIs, addressing behavioural concerns - Acting as an SME to provide advice and handle escalations for high brand risks by liaising closely with Public and Media Relations teams - Worked in the Product team to design and implement a custom build of Salesforce to meet specific team requirements; leading the team through change management in the rollout of the new system - Created a new process to enable the team to resolve matters internally through providing access to previously external systems -
Social Media SpecialistWooliesx Feb 2019 - Mar 2020- Responding to customer enquiries and complaints through public and private social media platforms including Facebook, Twitter and Instagram with over 1.5 million combined followers - Training new team members in processes as an SME in all company brands and social media pages - Identified an opportunity for an improvement and created an internal tracker to log frequently asked questions to minimise reliance on specialist teams for advice - Moderation and positive engagement on organic and sponsored brand posts through Sprinklr
Adel Gilani Education Details
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Marketing
Frequently Asked Questions about Adel Gilani
What company does Adel Gilani work for?
Adel Gilani works for Tug Agency
What is Adel Gilani's role at the current company?
Adel Gilani's current role is Digital Performance Director - APAC.
What schools did Adel Gilani attend?
Adel Gilani attended Macquarie University.
Who are Adel Gilani's colleagues?
Adel Gilani's colleagues are Toni Heilman, Pedro Roca, Abhijeet Wani, Harald Krottmaier, Josie Liu, Lauren Roberts-Masters, Tug Agency.
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