Brand And Principal Consultant
Undefined
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Adeline Chia Email & Phone Number
Brand and Principal Consultant
at
undefined
1 work email found
@dfs.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
undefined
Role
Brand and Principal Consultant
Location
Singapore
Who is Adeline Chia? Overview
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Quick answer
Adeline Chia is listed as Brand and Principal Consultant at undefined, based in Singapore. AeroLeads shows a work email signal at dfs.com and a matched LinkedIn profile for Adeline Chia.
Adeline Chia previously worked as Brand and Principal Consultant at Freelance and Brand / Principal Consultant at Freelance. Adeline Chia studied at Digital Sales & Marketing Course With Boston Consulting Group.
Company email context
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{first}.{last}@dfs.com
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AeroLeads found 1 current-domain work email signal for Adeline Chia. Compare company email patterns before reaching out.
Profile bio
About Adeline Chia
Accomplished Retail & Merchandising professional with over 20 years’ experience in strategic planning, retail operations management, and merchandising in Beauty & Fashion, delivering world-class retail experience across Asia Pacific and Middle East. Nominated Manager of the Year in recognition of outstanding achievements and exemplary leadership.I’ve significant experience in full P&L management, overseeing staff and store productivity to achieve strategy and commercial targets. I offer deep expertise in all aspects of retail management (including brand management, pricing strategy, process improvement, staffing support, logistics, inventory management, product mix management, assortment optimization, and CRM) with demonstrated success in supporting new retail networks for major beauty brands in greenfield markets. I’m a versatile leader with solid retail acumen and understanding of retail environments, leading team to win multiple retail awards and growing total beauty sales by >400% through strong experience in stewardship of global brands. Over the decades, I’ve honed critical skills to deliver tangible value to business; driving customer-centricity, forging strategic partnerships, leading high-impact negotiations, and steering business process optimisation. Armed with knowledge in Digital Sales & Marketing, I’m learning to capitalise on omnichannel retail to provide seamless customer experience. Please feel free to get in touch with me directly at adelinechia888@gmail.com. I look forward to connecting with you.
Listed skills include Retail, Inventory Management, Merchandising, Sales Management, and 37 others.
Current workplace
Adeline Chia's current company
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Undefined
10 roles
Adeline Chia work experience
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Brand And Principal Consultant
Freelance
Brand / Principal Consultant
Freelance
Principal Consultant on brand management, retail, and merchandising for global brand. Lead high-level brand negotiations and devise practical roadmaps to deploy strategy and manage change, driving insights and recommendations using data models and visualisation tools to capitalise on growth opportunitiesCore responsibilities:- Strategic Consulting- Brand Management- Stakeholder Management & Influence- Client Relationship Management
Freelance Consultant
Freelance
Conducted research and provided market insights to set brands up for success in APAC region. Ascertained target market for clients’ product and designed strategic recommendations based on comprehensive analysis to help clients achieve sustainable and profitable growthCore responsibilities:- Market Research & Insights- Digital Marketing- Client Relationship Management- Strategy & Growth
Oct 2020 - Aug 2022
Regional Merchandising Manager - Beauty For Asia South, Abu Dhabi, Mumbai
Led team of 6, overseeing strategic direction and annual budget planning and managing 13 beauty stores across Asia Pacific and Middle East. Partnered closely with Head Office to drive strategic alignment and develop customer-centric merchandising strategies to accelerate revenue growth and advance company’s retail leadership.Core Responsibilities:- Strategy Planning- Retail Management- Promotion Management- New Store Opening & Renovation- Negotiation- Merchandising- Team Management & Leadership- Stakeholder Management & Influence- Market Research & Competitive Intelligence- Opportunity Management- Resource ManagementAchievements:- Grew total beauty sales >400% from 2005 to 2019 through implementation of strategic commercial roadmap, growing retail networks and driving business process improvement - Won Best Retailer Concept of the Year in 2012 for new beauty floor in Singapore, awarded by Singapore Retailers’ Association and DFS Prism Award for Best Partnership in Beauty Concierge in 2014- Consistently achieved double-digit margin dollar growth by developing strong product roadmap and instituting business control aimed at sustained market dominance- Secured Top 3 ranking in store for Beauty category (from Top 5 previously) through strong merchandising plans and retail innovation
Dec 2005 - Oct 2020
Division Merchandising Manager For Prc Market - Asia
Managed team of 4 in Hong Kong and Singapore, identifying new brand opportunities and launching business to meet needs of emerging PRC customers in key DFS stores across Hong Kong, Singapore, Australia, and New Zealand. Part of business development team working on China Hainan Airport project to tap into highly lucrative PRC market.Core Responsibilities:- Merchandising Strategy- Business Expansion- Project Management- Product Management- OTB Management- Team Management & Leadership- Stakeholder Management & Influence- Negotiation- Commercial ExcellenceAchievements:- Successfully added L’oreal, Aquascutum, Montagut, and Pierre Cardin to key DFS PRC stores; L’oreal emerged as Top 3 beauty brand in PRC stores- PRC became the no.1 nationality focus with the Corporate Merchandising Team by conducting studies and implementing effective roll out plans
Jan 2004 - Nov 2005
General Manager - Scottswalk, Cruise Centre & Tourist Outlets
Led territory and team of 250, overseeing full P&L management, outlining and developing strategic direction, overseeing opportunity management, and directing store operations to deliver impeccable customer experience across DFS Scottswalk, Millenia, tourist outlets, Singapore Cruise Centres and cruise ships.Core Responsibilities:- General Management- Territory Management- Space & Staff Productivity - New Store Opening & Renovation- Resource Optimisation- Cross-Functional Team Leadership - Coaching & Mentoring - Retail Operations Management- Customer Service Excellence- Stakeholder Management & InfluenceAchievements:- Nominated Manager of the Year (2002) by Straits Times, in recognition of outstanding achievements and exemplary leadership- Led team to win multiple awards; Scottswalk won the SRA Best Retail Concept Award in Oct 2003 and STB Tourism Award 2004 for Best Shopping Experience Department Store- Delivered operational excellence by leading relocation of store overnight in Jan 2003 with the old store continuing to trade and closed only the night before the opening of Scottswalk- Consistently achieved positive double digit shop profit by fostering seamless customer experience, inspiring and empowering employees, and leading store operations efficiently
Jun 2001 - Jan 2004
Regional Merchandise Manager For Fashion & Accessories
Dfs
Jan 1999 - May 2001
Regional Merchandise Manager - Cosmetics
Dfs Venture Singapore Pte Ltd
Jan 1998 - Mar 1999
Buyer For Watches, Pens & Lighters & Leathergoods
Dfs Venture S'Pore Pte Ltd
Jan 1992 - Dec 1995
2 education records
Adeline Chia education
Education record
Digital Sales & Marketing Course With Boston Consulting Group
Bachelor Of Business Administration (Bba)
National University Of Singapore
FAQ
Frequently asked questions about Adeline Chia
Quick answers generated from the profile data available on this page.
What company does Adeline Chia work for?
Adeline Chia works for undefined.
What is Adeline Chia's role at undefined?
Adeline Chia is listed as Brand and Principal Consultant at undefined.
What is Adeline Chia's email address?
AeroLeads has found 1 work email signal at @dfs.com for Adeline Chia at undefined.
Where is Adeline Chia based?
Adeline Chia is based in Singapore while working with undefined.
What companies has Adeline Chia worked for?
Adeline Chia has worked for Undefined, Freelance, Dfs, Dfs Venture Singapore Pte Ltd, and Dfs Venture S'Pore Pte Ltd.
How can I contact Adeline Chia?
You can use AeroLeads to view verified contact signals for Adeline Chia at undefined, including work email, phone, and LinkedIn data when available.
What schools did Adeline Chia attend?
Adeline Chia studied at Digital Sales & Marketing Course With Boston Consulting Group.
What skills is Adeline Chia known for?
Adeline Chia is listed with skills including Retail, Inventory Management, Merchandising, Sales Management, Merchandise Planning, Luxury Goods, Management, and Apparel.
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