Adeline Ferro Email & Phone Number

Florida, United States

Miami/Fort Lauderdale Area

Latin music and documentary production house for US Hispanic and International Performances.

Miami-Fort Lauderdale Area

Miami/Fort Lauderdale Area

Miami Beach, FL

• Responsible for Latin America and Brazil program sales, formats and marketing for VIMN programming libraries including Nickelodeon, MTV, VH1, Comedy Central, Spike TV, CMT, Noggin, N, TV Land, Nick at Nite, Logo, BET.
• Responsible for both the English and French speaking Canadian market, including major joint venture partners Bell Media and Corus Entertainment. Also, strong relationships with the largest partners in the Quebecor.
• Responsible for 40% of the global program sales for Viacom International.
• Achieved and exceeded yearly program sales forecasts by 20 – 25% three years in a row and increased client base by 110% through new business partnerships with key broadcasters across the regions.
• Identified and pursued synergistic deals with major networks to maximize revenue goals and VIMN brand exposure by working closely with the heads of Consumer Products, Franchise Management and VIMN brands. In three.
• Developed business partnerships with mobile and new media platforms including channel block deals on terrestrial and digital broadcast, UHF and public broadcast stations throughout Latin America to maximize brand.

Miami Beach, FL

• Responsible for the pay TV distribution of MTV and Nickelodeon Latin America Channels, leaders in ratings and reach in the region, while concentrating efforts in maintaining current client base of 575 and generating.
• Directly responsible for 90% of the Distribution and New Media departmental revenue and subscriber budget. Achieved yearly throughout tenure 100% of the company’s revenue budget projections.
• Expertise in startup of new launch operations. Instrumental in the affiliate sales development, organization and launch of Nickelodeon Latin America in 1996. Launched with 2M subscribers; whereas, 16M when she left.
• In charge of the centralization and forecast revenue and subscriber analysis, budget maintenance, strategic sales plans, and television subscriber reports (i.e., yearly budgets, quarterly estimates and long-range plans).

Miami Beach, FL

• Responsible for the program sales of MTV and MTV Latin America library for Latin America and the Caribbean including top selling shows like Beavis & Butthead, Unplugged, XPO, Conexion and Top 20MTV.
• Managed the pay TV sales distribution for MTV throughout Central America, Andean Countries and the Caribbean.
• Achieved synergistic interdepartmental relationship with key personnel to support the growth of the channels revenues and subscriber distribution business (i.e., Marketing, Programming and Finance).
• Established good relationship with industry executives to stay on top of competition, local market development and industry business practices and government regulations.
• Represented MTV Networks Latin America in trade shows and participated as a guest panelist at industry seminars and conferences: TEPAL, CCTA, ANDINA LINK and JORNADAS.

Miami, FL

• Responsible for Latin America program sales for Telemundo programming in the territories and assists sales in markets such as Europe, Asia and Middle East. Achieved in the first year new market entry selling Telemundo’s.
• Developed strong relationship with key TV broadcast clients – TV Azteca, Teletica, Ecuavisa, Super Telecom, etc.
• Fully responsible for product development and sales clearances for assigned territories.
• Involved in the cable distribution for the 24-hour cable news channel, Telenoticias.
• Exceeded sales target by 50% for designated territories and responsible for 90% of the department’s annual budget.
• Organized and participated in international and domestic trade shows (NATPE, MIPTV, LA SCREENINGS & MIPCOM).

Masters, Business Administration And Management, General

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Bachelor Of Science In Professional Administration, International Business

Education record