Adeline Lin Email & Phone Number

Taiwan

## Project Focus• Managed Channel Partner Portal Web Services to translate business partners' and internal teams’ needs into actionable insights and practical features• Owned 5 high-priority systems and worked closely with the development team and the stakeholders to deliver releases with high-quality results## Project Implementation• Defined product roadmaps, product requirement documents, and release version controls to achieve 2 major and 33 minor releases• Conducted user interviews to transfer requests to practical and user-friendly programming designs• Defined project management workflow to make sure the internal team works with high efficiency and quality• Applied the well-used UI/UX and project management tools e.g., Adobe XD, Figma, pgAdmin, Postman, Zeplin, and GitLab on daily tasks

• Defined product spec and prioritized development requirements through cross-team communication to make sure product iterations were delivered on time• Continuously co-worked with product developers and DevOps engineers to improve the product development process and product stability• Organized SOP and documentation tasks to boost the efficiency of the product development cycle • Applied scrum development methodology to drive key results of the product team

• Did user interview to define user persona and understand market needs• Developed product awareness through online and offline channels• Established influencer relationships by hosting the 1st cooking KOL event in Taiwan• Kicked off 10 series of online cooking class videos for branding plan

## Key PerformanceReported to Taiwan's Country Director as the 1st member of Account Management team:• Selected as the project owner to coordinate with the product team and 7 SEA team leaders for Salesforce implementation and trainer program## Methodologies and Skills• Analyzed customer segmentation and defined key metrics with the Sales, Marketing, Operation, and Customer Service team • Used Tableau to build data dashboards for tracking key metrics of key accounts performance, marketing funnel results, and city expansion outcome• Product management tasks including, user interviews, A/B testing, product release training, API integration, etc.

## Project Focus• Managed customized system solutions projects and O2O marketing projects ## Showcase Highlights• Product owner of Event APP applied in Taiwan's key MICE exhibitions - Computex 2018 (9k+ downloads for 5-day exhibition)- GEC+ 2018 (400+ downloads / 800+ attendees for 1-day exhibition)- Meet Taipei 2018 (1.7+k downloads for 3-day exhibition)• O2O event marketing project, ex. local products promotion projects of the Ministry of Economic Affairs- Counselled more than 100 local small and medium enterprises to apply O2O strategy- Applied Chatbot technique to enhance digital marketing execution and customer experiences- Collaborated with RD team to build the official website on time- Proposed marketing strategy to promote the official website through eDM, APP push, and social media channels, reached 30% increase of impression- Developed 160 events joined the project in 3 months and increased 45% of revenue## Key Account Projects• PR Project, Maria Svarbova Premiere Press Conference of 2018, Art Angle Corp.• Chatbot Application, Cambodia International Trade Exhibition, Cambodia• Customized E-commerce Platform System Solution, Fortinet PartnerSYNC 2018 AsiaPAC

## Showcase Highlights• Onsite Badge-Collection System Solution, COMPUTEX 2018 , TAITRA & TCAResource allocation, layout and spec design, technical solution integration (RFID techniques, POS stand and onsite badge printing), check-in area decoration, onsite technical support, and daily data report:- Worked with RD team to build 5 complicated custom system ( registration, exhibition entry control, event app, exhibitor VIP e-tickets, badge collection app) - Analysed attendee profile of nearly 60,000 international and domestic buyers - Managed technical support and e-ticketing service to nearly 800 domestic exhibitors - 100 pages of project proposal and 200 pages of data analysis report for exhibition organizers ## Key Projects• Customized Event Registration System Solution, Synology Conference of 2017, Taiwan- Communicated with project leads from 13 countries and provided on-site full function support- Applied HTML to design customized e-ticket template

• Composed blog articles for maintaining Facebook page of Accupass and increased impression from average 2.5k to average 10k per post in 2 months

Master Of Arts - Ma, English Literature (British And Commonwealth), Passed With Merit

Bachelor Of Arts - Ba, English Language And Literature/Letters, Gpa 4.0

Activities and Societies: President of Student Association of English Department