Adeline Lin Email & Phone Number

Taiwan

• ## Project Focus
• Managed Channel Partner Portal Web Services to translate business partners' and internal teams’ needs into actionable insights and practical features
• Owned 5 high-priority systems and worked closely with the development team and the stakeholders to deliver releases with high-quality results## Project Implementation
• Defined product roadmaps, product requirement documents, and release version controls to achieve 2 major and 33 minor releases
• Conducted user interviews to transfer requests to practical and user-friendly programming designs
• Defined project management workflow to make sure the internal team works with high efficiency and quality

• Defined product spec and prioritized development requirements through cross-team communication to make sure product iterations were delivered on time
• Continuously co-worked with product developers and DevOps engineers to improve the product development process and product stability
• Organized SOP and documentation tasks to boost the efficiency of the product development cycle
• Applied scrum development methodology to drive key results of the product team

• Did user interview to define user persona and understand market needs
• Developed product awareness through online and offline channels
• Established influencer relationships by hosting the 1st cooking KOL event in Taiwan
• Kicked off 10 series of online cooking class videos for branding plan

• ## Key PerformanceReported to Taiwan's Country Director as the 1st member of Account Management team:
• Selected as the project owner to coordinate with the product team and 7 SEA team leaders for Salesforce implementation and trainer program## Methodologies and Skills
• Analyzed customer segmentation and defined key metrics with the Sales, Marketing, Operation, and Customer Service team
• Used Tableau to build data dashboards for tracking key metrics of key accounts performance, marketing funnel results, and city expansion outcome
• Product management tasks including, user interviews, A/B testing, product release training, API integration, etc.

• ## Project Focus
• Managed customized system solutions projects and O2O marketing projects ## Showcase Highlights
• Product owner of Event APP applied in Taiwan's key MICE exhibitions - Computex 2018 (9k+ downloads for 5-day exhibition)- GEC+ 2018 (400+ downloads / 800+ attendees for 1-day exhibition)- Meet Taipei 2018 (1.7+k.
• O2O event marketing project, ex. local products promotion projects of the Ministry of Economic Affairs- Counselled more than 100 local small and medium enterprises to apply O2O strategy- Applied Chatbot technique to.
• PR Project, Maria Svarbova Premiere Press Conference of 2018, Art Angle Corp.
• Chatbot Application, Cambodia International Trade Exhibition, Cambodia

• ## Showcase Highlights
• Onsite Badge-Collection System Solution, COMPUTEX 2018, TAITRA & TCAResource allocation, layout and spec design, technical solution integration (RFID techniques, POS stand and onsite badge printing), check-in area.
• Customized Event Registration System Solution, Synology Conference of 2017, Taiwan- Communicated with project leads from 13 countries and provided on-site full function support- Applied HTML to design customized.

• Composed blog articles for maintaining Facebook page of Accupass and increased impression from average 2.5k to average 10k per post in 2 months

Master Of Arts - Ma, English Literature (British And Commonwealth), Passed With Merit

Bachelor Of Arts - Ba, English Language And Literature/Letters, Gpa 4.0

Activities and Societies: President of Student Association of English Department