Adeline Leng Email & Phone Number

As an architect turned Creative Director, I'm designing the future of digital storefronts for ethical brands. From blueprints to wireframes, I've got a knack for turning ideas into reality. Just don't ask me to build you a house.What People Come to Me For:-Finding Their North Star: Clients trust me to help them uncover their core purpose and align it with their brand, product, and business objectives, providing them with a clear direction.-Unique Market Positioning: I specialize in helping clients stand out in competitive markets, developing strategies that highlight their distinct voice and identity to capture audience attention.-Target Audience Expansion:Businesses seek my assistance in identifying and creating strategies to reach new target audiences, expanding their customer base and driving growth.-Value Creation: Clients rely on me to identify and create immediate value for their target audience, enhancing engagement and establishing meaningful connections.-Customer Journey Optimization: I excel at recognizing design opportunities and optimizing customer journeys to deliver seamless experiences that drive engagement, conversion, and loyalty.-Product and Brand Roadmapping: I collaborate with clients to develop product and brand roadmaps that prioritize the customer experience, ensuring scalability and consistent brand delivery.-Zero-Party Data Collection: My expertise lies in designing websites and products that serve as captivating storefronts, offering interactive experiences that collect valuable data while respecting privacy.-Streamlined Collaboration: I help establish effective collaboration between all team members, ensuring efficient workflows, cultivation of customer-first mindset and maintaining consistency in customer experience across all touchpoints.What We Aim to Do More of for Our Clients:-Sustainability Integration: Weaving sustainability, inclusivity, and accessibility into brand strategies and customer experiences, fostering responsible and ethical practices.-Sustainable Web Design: Championing low carbon emission practices and incorporating JEDI principles (Justice, Equity, Diversity, and Inclusion) into web design, ensuring digital experiences align with values and resonate with diverse audiences.

Listed skills include Design Research, University Teaching, Sketchup, Photoshop, and 16 others.