Adeline Lo Email & Phone Number

• Lead design for Virtually, a Y Combinator backed startup that helps bridge live conferencing, payment-processing and student management for online schools. Responsible for Web and Mobile (iOS/Android) product design.
• Designed new product features, from idea to UX to pixel-perfect execution, leading to 15X in revenue growth
• Tested concepts with users and iterated on designs based on qualitative and quantitative data
• Partnered with cross-functional peers to define project requirements and scope against sprint objectives, breaking work down into smaller milestones and shipping cadences
• Created the design system, branding, and logo

• STEEZY is an Unusual Ventures funded company whose mission is to make dance the next big sporting and fitness category, starting with online dance classes from the world’s best instructors. As STEEZY's first PM I was.
• Shipped new features including onboarding, class rating system and class previews, contributing to an 180% increase in paid subscriptions.
• Conducted over 50 user interviews and usability tests to inform product decisions.
• Owned and managed the Agile Scrum product development process as the 1st and only PM for Web, iOS and Android.
• Collaborated with design to write scripts, administer user interviews, and synthesize feedback.

Santa Monica

• Gathered and analyzed feedback from clients and sales. Collaborated with engineering and data scientists to develop products that drove 33% in revenue growth from 2017 - 2019.
• Responsible for writing requirements and user stories. Also created wireframes to improve internal and client-facing dashboards.

Los Angeles, California, United States

• Designed all sales decks and collateral, contributing to 500% increase in revenue in 2 years.

San Francisco Bay Area

• Redesigned sales materials during Opera Mediaworks acquisition of Mobile Theory.
• Constructed media plans and presentations to meet client KPIs with an overall win rate of 60% for 2 sales representatives.

San Francisco Bay Area

• Responded to RFPs by constructing media plans and presentations for desktopand mobile. Assessed inventory, targeting, pricing and performance for videoand display ads.
• Trained and expanded sales planning team from 3 to 10 members.

Greater Los Angeles Area

• Storytelling and secured press coverage for brands and events: Target(exclusive album releases), NATPE, Daytime Emmy, JenniferFisher Jewelry, and ABCmouse.com.

Los Angeles, California, United States

• Collected press clippings, identified editorial opportunities, and drafted pitches for 2 senior executives.

Bachelor Of Arts (B.A.), Communication, Dean'S Honors

• Lambda Pi Eta Communication Honors Society • UCSB Dance Team • Frosh Peer Advisor

Ux/Ui Design Program

• Show & Tell is an app and web product I designed where friends can create lists and score items to share product recommendations easily.

Communication

• Education Abroad Program Fall '09