In this role, I am responsible for the development and execution of marketing and sales strategies to ensure premium brands LANEIGE & Sulwhasoo are set for success by reflecting the consumer demands in the Australian and New Zealand market, whilst showcasing the brand’s unique equity.

We create high-quality wellness goods to empower the modern, busy woman to unwind. Zove has reached customers in over 22 countries organically via eCommerce (Shopify) and is currently stocked in premium spas, hotels and retail stores in 11 cities worldwide.

CIEL is one of the largest venues in Melbourne, servicing experiential events up to 1,500 pax. Clients like MECCA & Facebook utilise the space for showcases & events.- Team management: Managing a team of 30 employees and ran training sessions to welcome new employees.- Working with cross-functional teams: Organising over 65 events in the span of a year across two premium venues. Strategically reviewed processes and revamped the website to showcase crucial information.- Reporting & data: Preparation of monthly board management reports, payroll for staff & invoicing for clients.- Sales & KPI Achievement: Achieving 116% of target profit KPI for the financial year within the first 6 months.- Client management: Built on improving client interaction skills as the sole BDM by interacting with over 100 clients, incorporating new sales & marketing techniques for new clients.

Saward Dawson consists of a team of over 70 staff that are committed to delivering results across a diverse range of industries in business advisory and tax functions.- Client management: Consulting business clients on best tax efficiency practices for GST, CGT & tax structures- Process & systems: Establishing internal & external client processes as an integral part of the “Systems Team” by utilising advanced MS Excel skills- Technical software skills: Providing services such as cloud accounting software integration, training and setup, bookkeeping solutions, reconciliations and setting up of chart of accounts that comply with various reporting needs on various softwares.- Reporting & data: Preparing a full suite of reports (IAS, BAS, Income Tax, Cash Flow Forecasts, Board Management Reports) for various stakeholders with strong team management skills, especially around tax deadline pressures.

- Reporting & data: Experience in AP, AR, Bank Rec, Month-End Processing and Payroll.- Client management: Handled responsibilities and completed work with utmost excellence and integrity for clients from across a wide range of industries, meeting their accounting needs with Xero.- Technical software skills: Completed Xero Certification; now a Xero Certified Partner.- Marketing: Developed creative marketing strategies for the establishment of a startup business.

- Team building: Worked together with a strong diverse team to cultivate understanding of the starting up of a non-profit food business and supported group effort of creating volunteer rosters weekly.- Marketing: Built on creative marketing strategies with a vision of empowering people and building communities.