• Redefining community interaction and societal growth through Culture Tech.• Developed a patent for the SaaS solution to platform this transformation.

● Using Crime Courts' info to create powerful strategies that enhance public trust in the institution.● Delivery of public facing campaigns using highly specific crime law confidential data to help launch new laws and back up existing laws.

Commonplace is an online engagement platform that allows local authorities and private investors from sectors such as energy, healthcare, infrastructure, etc, to connect with large communities, hear their voices and make better, more inclusive decisions about places in both urban and rural environments.Stats: 55 employees, present on 5 continents.• Transformed Commonplace from 80% sales-led to 60% marketing-led. Grew MRR by +20% by optimizing SEO and driving pipeline growth.• Managed £800k/y budget, led a team of 4, spearheaded engagement and revenue initiatives.• Developed additional revenue streams from new markets increasing revenue by 30% YoY.

I designed the growth path for Flexebee® to be 90% marketing led, and lay the basis of the marketing department from scratch, resulting in a fast growing, quickly established Top 10 compliance training providers in the UK. Flexebee’s portfolio grew to provide top clients with training and LMS to improve their compliance levels, upskill their staff, reduce turnover, and improve service quality. Flexebee supported businesses during the pandemic via innovative infection control training.Stats: 45 employees, present in the UK only.• Built the marketing foundation from the ground up. Achieved rapid growth from £0 to £3M ARR.• Led team of 7, reduced costs with efficient PPC campaigns, boosted conversions via SEO strategies by 30%.

• Led a team of 3 and 4 agencies to deliver highly targeted ABM & TTL campaigns and got +17% B2B ARR increase.• Brought +£5M revenue pipeline from new Enterprise clients via Marketing Mix Modelling (MMM).• Extended portfolio-wide contract value by 5% with a correct marketing mix for +40 Top 100 FTSE clients.• Increased client satisfaction by 20%, improved customer retention by 25% across client life cycle.

• Increased cross-selling by 15% after I developed content based on ‘wanted experiences and big challenges’ of high-net-worth customers’ Financial departments.• Ensured that all campaigns are grounded in consumer insight, measured and accounted for using various research and survey methodologies.• Initialised, managed and ran the company’s participation to The E-Commerce Show 2018 & saved £35k by designing and producing a futuristic lightbox arrow stand in-house. Smooth transition from ActOn to Hubspot for full automatization.

• Updated marketing operations procedures and Admin tasks. Helped the team managers with their team restructuration process due to the expansion project of the mall becoming in 2018 The Largest Mall in Europe. • Fast paced SOP learning and held two weeks of presentations with dedicated induction on upgrading all the applied best practices in customer service for a concierge team of 45.

• Raised F&B sales with 26% during the first 8 months through a 360° campaign for the whole chain of 3 venues, by applying fresh sales strategies and staff performance improvement. • Implemented efficiently a new marketing mix focusing on customer loyalty that led to important budget savings and improved ROI.• Leading a team of 14 formed of 3 marketing and 11 hospitality staff that were trained on specific campaigns to increase sales during events. • Large events management & planning up to 500 guests involving logistics, operations and risk management. Coordinating sales forecast, budget efficiency, staff payroll, authorised EPoS Trainer.• Created promotions for newly identified busines customer profiles through data research & market analysis. Designed a strategy focused on targetting and attracting new stakeholders and investors. Performed stakeholder management and converted networking leads into investors.• Created a consistent brand and PR experience for customers. Designed cross-platform campaigns, aligned CRM info with personalised communication to increase engagement via email marketing. Produced creative and in-house design of all social media content and promotional materials & adverts.

• Led a team of 8+3 agencies (i.e. McCann) on brand & communication flow redesign of the 4 major companies of the Group (drug factory, private hospital, 100 retail pharmacies chain, national distribution company). Developed and directed ATL & BTL TV Ads & auxiliary media.• Authored new OTC products (i.e. Tugriss®) diversifying their portfolio via best in class CAC / LTV modelling and attribution.• Created the Polisano Charity and organised its launch. Integrated its activity with the other 4 companies to consolidate the market position strength of the brand.• Administering a £1mil budget and important savings, adapting all PR and strategic marketing projects while delivering integrated cross-platform 360º marketing & PR campaigns.• Successfully rebranded the drug factory’s products portfolio (following an image crisis of the trust) which brought the businesses back to their normal key performance indicators (KPIs).• Conceived new interior design of retail pharmacies and new launch event concept. Introducing fidelity cards. Managing all the promotional print advertising.• Delivered integrated cross-platform 360º marketing and PR campaigns and capitalised the new Charity’s launch towards supporting the other four companies’ public image on B2B relations.• Designed and delivered the rebranding of the whole national fleet of distribution vehicles. Introduced, designed, delivered the headquarter buildings’ facade branding.• Introduced the intra-group communication and Group Intranet. Design & copy of the pharmaceutical factory website (see projct below).

• Supporting Managing Directors’ media appearances. Coordinating all PR activities and social media.• Coordinated marketing and administration of the bureau with strong involvement in logistics, finance and accounting departments.• Managing resources like time and budget of several clients' projects through analysis, reports & statistics of all aforementioned departments while working under pressure with no margin for error.

• Spearheaded a team of 21 employees across all departments of the business. • Produced and reviewed all Standard Operating Procedures of the business. Restructured workflows, routes and personnel.• Introduced reverse logistics practices and raised the efficiency of secondary production services by 60%.• Updated & created new legal compliance with Goods Distribution Practices & ISO 9001, efficiency, environment and safety regulations. • Collaborated to improving and simplifying the WMS and advertising the self service ordering for clients directly from the order portal. Company representative for B2B & B2C.

• Personal Advisor to HRH Prince Radu of Romania and HRH Prince Nicholas of Romania• Coordinating all the departments found under the service of the Royal Family of Romania, representing the interface between the Family members and the internal organization (counselors, protocol, hospitality, accounting, assistants, logistics, administration) and the external relations (public figures, institutions, ect)• Advising members of the Royal Family on image issues, media and public relations, assessment and decisions on various activities and actions.• Organizing events and preparing the public and private agenda, management of the PR and diplomatic relations according to the Royal Protocol.• Managed PR issues on behalf of the Royal Family & organised large events (6000+ guests) in line with Royal Protocol.• Representing the Royal Family members in case of express designation to public events.• Documenting, reporting, creating special documents, managing whole classical and e-mail correspondence, complying to precise procedures of submitting requests towards adoption on special directives and Royal Archive management with 75% bureaucracy reduction for Royal Household departments.