Adelle Caravanos Pelekanos Email & Phone Number

New York, New York, United States

* Plan, outline, and produce weekly email newsletters for WNET’s stations – THIRTEEN (NY), WLIW/WLIW-FM (Long Island), and NJ PBS* Produce email communications (fundraising appeals, event messages, monthly Membership renewal messages) in Salesforce Marketing Cloud (SFMC); manage one-off sends, campaigns, and Journeys in SFMC* Coordinate with various stakeholders to ensure email content is comprehensive and in support of the organization’s mission and membership/fundraising program* Collaborate with various teams including communications, marketing, events, and community engagement to incorporate digital fundraising strategies into organization-wide initiatives* Run regular reporting and analysis on email communications, and strategize ways to increase engagement via the email program* Participate in team strategy and planning meetings to ensure communications support and complement the wider digital fundraising program* Train staff members on use of various technologies including Salesforce Marketing Cloud

Greater New York City Area

* Write articles and create email content for various publications and websites, for wide range of audiences* Manage and create content geared toward social media channels and email communications for nonprofit organizations and others* Past and current clients include WNET (THIRTEEN, WLIW, NJTV); PBS Kids; Scholastic Classroom magazines; the New York Academy of Sciences (NYAS) Magazine; NYAS Science Alliance of Graduate Students and Postdocs website, Science & the City website; Bareburger

New York

* Manage full sales cycle from lead generation to contract/hand-off, including discovery and project scoping* Provide pre-sales technical and consultative support to organizations evaluating web content management, online marketing, and donor database tools; Meet with prospective clients to evaluate their current operations and systems; propose changes to both systems and business practices; and engineer solutions using various product suites* Write and edit technical proposals and statements of work provided to potential clients

* Provide pre-sales technical and consultative support to organizations evaluating web content management, online marketing, and donor database tools* Meet with prospective clients to evaluate their current operations and systems; propose changes to both systems and business practices; and engineer solutions using various product suites* Create online video product tours that demonstrate product features and functionality* Write and edit technical proposals provided to potential clients

* Responsible for the editorial management of organization's website, including conversion to a new content management system* Created and managed the online marketing program for non-profit organization, including online fundraising campaigns (web, email, social media) and multi-channel campaigns (in tandem with direct mail)* Responsible for coordinating all areas of website site and email program (both marketing and informational), and working with department heads to create and edit online content* Responsible for researching and implementing new media technologies on site, and creating/executing a plan for site redesign* Wrote, edited, and coded (HTML) email blasts for informational and marketing purposes; and managed the email calendar across the organization

* Responsible for the production and editorial management of original online and email content, with a focus on the intersection of science and culture in New York City* Responsible for management and maintenance of quality of the Science & the City online calendar* Wrote, edited, and coded (HTML) S&C feature articles* Responsible for production of S&C podcasts (conducting audio interviews with prominent scientists, editing this audio content using Adobe Audition, and preparing files for podcasting); and for the maintenance of the S&C online blog

* Created and taught lessons using New York State Regents guidelines in chemistry and physics at high school level

B.S., Physics + Journalism

Graduate Work, Physics