In my capacity as a Senior Marketing Manager at Ray Pharma, I've lead a dual role overseeing critical aspects of the business. I have been instrumental in efficiently managing export and import duties, ensuring compliance and optimizing operational processes for international trade. Simultaneously, I've provided valuable assistance and a comprehensive overview of local medical sales within Pakistan, contributing to the company's robust growth and market presence. My efforts have been focused on aligning strategies that enhance both international and domestic operations, fostering a seamless flow of pharmaceutical products while adhering to regulatory requirements.

As the General Marketing Manager at SurgiSmart, I drove strategic initiatives for the procurement and distribution of surgical equipment crucial for cardio surgeries and angioplasty procedures. My role involved navigating complex tender processes to ensure seamless access to life-saving medical equipment, contributing to improved patient care outcomes.

As the General Manager of Marketing at NEXpharm, a subsidiary of CCL, Lahore, I executed innovative product launches that achieved remarkable market success. Notably, the introduction of Sucrofer in 2008 and Biomousse in 2007 led to expansive market growth, with each achieving impressive sales figures. Additionally, the launch of Chophytol in 2011 represented a significant milestone in promoting herbal remedies for morning sickness.• Launched Sucrofer brand in 2008, which reached worth PKR 36 million in 2009 and ranked 8th in the iron market as per IMR.• Introduced Biomousse, a female hygiene product, as a novel concept in recurrent vaginal infection in 2007, and achieved annual sales of 80 million in 2011.• Introduced Chophytol, a herbal product for treating morning sickness, which reached 20 million in 2011.

During my tenure at AGP, I spearheaded groundbreaking product launches that achieved exceptional success. Notably, Rubifer received recognition as the Best Launch of 2003, while Anafortan Plus soared to become the top product of 2002, achieving record-breaking sales in Pakistan's pharmaceutical market history.• Launched Rubifer (Iron polymaltose complex) in 2003, which became the Best Launch of 2003 out of 447 new products launched that year (IMS Q IV 2003).• Launched Anafortan Plus in July 2002, which was ranked as the #1 product of 2002 among 429 new products in the first six months (IMS Q IV 2002).• Recorded sales of PKR 49.5 million in the first 12 months of Anafortan Plus launch, surpassing the highest sales in 50 years of Pakistan's pharma market history (IMS, PKPI).

As a Product Launch Specialist at ASTA Medica, I orchestrated the successful introduction of Rhinolast®, a groundbreaking nasal anti-histamine, in Pakistan's pharmaceutical market. My achievements include:• Designing and implementing a robust product launch strategy • Conducting extensive training programs across multiple countries, and contributing to the global recognition of Rhinolast• Playing a pivotal role in expanding our reach to Hong Kong, India, and the Philippines• Providing essential training to ASTA Medica teams and ensuring seamless product launches