Adelyn Sim Email & Phone Number

• (Formerly known as Destination Marketing)Notable Campaigns and Achievements:1. Singapore Night Race 2024 | Partnership with Scuderia Ferrari
• Project lead for the F1 Singapore Night Race 'Home of Champions' marketing campaign, with end-to-end coordination of hotel packages and on-property marketing activations
• Activated a pre-race teaser video which resulted in 1.1 million organic views and 43k likes on Instagram 2. Taylor Swift | The Eras Tour Hotel Packages
• Worked in tandem with Vice President to execute the marketing campaign for Taylor Swift | The Eras Tour as Official Presenting Partner and played an integral role in the unprecedented success of the sold-out exclusive.
• Supported Associate Director to orchestrate a first-of-its-kind tripartite collaboration between Singapore Tourism Board, Marina Bay Sands and UOB to introduce world-class programming and exclusive offers around the.
• Key activation 'The Legend of the Dragon Gate' Drone Show garnered significant interest amongst tourists and locals and led to an uplift in spend in Marina Bay

• Developed digital marketing strategies to drive growth and traffic to digital channels such as brand website and online store to support business units of Hotel & Rooms, Dining, MICE & Weddings and St. Gregory Spa
• Assisted Marketing Manager and Director of Marketing Communications to implement hotel’s marketing communications strategies and budgets across key pillars of advertising, partnerships, public and media relations
• Responsible for the rebranding of PARKROYAL to PARKROYAL COLLECTION, including management of all marketing and brand collaterals, online content and photography
• Social Media Champion – maintained and improved presence, executed campaigns and tracked performance across Facebook, Instagram and LinkedIn
• Balanced the conceptualisation and visual designs for internal and external communications alongside other marketing responsibilities

Hotel Fort Canning is a heritage hotel nestled in the historic Fort Canning Park in Singapore. Set within a colonial-era building, the hotel retains its colonial architectural glamour, complemented by the surrounding verdant foliage, which provides a tranquil escape from the city's hustle.

Singapore

• Part of the first cluster digital team of JW Marriott Singapore South Beach, The St. Regis Singapore and W Singapore – Sentosa Cove
• Managed and published brand content across social media accounts for 5 brands (@stregissg, @akiraback, @coolcatssg, @fishpoolsg and @stagsroom)
• Launched the ‘A Luxurious Journey with Bentley’ stay package as part of The St. Regis Singapore's 10th Anniversary Celebration, in partnership with Bentley Singapore
• Collaborated with Three Michelin-starred Chef Andreas Caminada for a three-day dinner takeover at Brasserie Les Saveurs at The St. Regis Singapore
• Executed the #CarolinesMansionUnveiled Instagram campaign to celebrate the launch of The St. Regis Singapore’s new event venue, Caroline's Mansion and achieved 100k organic social reach
• Supported the creation of the 1 City, 3 Experiences year-long influencer marketing campaign to showcase the Singapore experience at the three hotels and drove a 40% increase in organic social reach

• Primary support to Marketing Manager for luxury multi-label brand Kids21, including Armani Junior, Bonpoint, Kenzo Kids, Stella McCartney Kids and Paul Smith Junior
• Assisted with the launch of Kids 21's first e-commerce store, kids21.com