Adé Mangum Email & Phone Number

New York, Ny, Us

New York, Ny, Us

As Head of Branded Content at the NBA 2K League, I am responsible for developing and executing a comprehensive branded content strategy that aligns with the league's overall goals. This involves overseeing the creation and distribution of high-quality branded content across various platforms to engage fans, partners, and the broader gaming community. I collaborate with tournament partners to identify and execute branded content opportunities, ensuring seamless integration with tournament broadcasts and activations. Additionally, I lead a team of content creators, producers, and strategists to deliver exceptional branded content.

• Partner with creators, brands, and businesses to craft video strategies for maximized social media engagement and audience growth• Analyze video content and audience data to optimize performance and set achievable video goals• Collaborate with clients to brainstorm and refine video concepts aligned with brand messaging and target audience• Provide constructive feedback on video edits, including thumbnails, titles, and pacing for engagement optimization• Guide clients through the entire video creation process, ensuring achievement of their video goals• Recommend video production and distribution best practices for maximized social media reach and brand awareness

As a Creative Producer Consultant, I was responsible for enhancing the company's existing shows through the development of innovative ancillary content formats. I conducted in-depth research to identify opportunities for new content, conceptualized and developed engaging formats, collaborated closely with producers and creative teams, and oversaw the production and rollout of new content.During my time in this role, I successfully generated over 35 original series ideas across 6 new brands/shows. These ideas were designed for various platforms, including YouTube, TikTok, LinkedIn, Reddit, Facebook, and Twitter.

New York, Ny, Us

• Developed and executed content plans that captivated audiences across all social media platforms• Managed a robust network of social media accounts, including 10 YouTube channels, 7 TikTok accounts, 14 Instagram accounts, and 20 Facebook brands• Led a high-performing team of 75+ employees, including editorial video producers, adaptations producers, researchers, and video fellows• Forged strong collaborations with sales and branded content teams, contributing to significant revenue growth across all brands

New York, Ny, Us

• Director of BuzzFeed Video (Flagship Channel - 20+ Mil Subs), BuzzFeed Celeb (Celebrity Brand - 3.6+ Mil Subs), and BuzzFeed Unsolved (True Crime/Paranormal Brand - 5.3+ Mil Subs) on YouTube• Oversee the Editorial Research and Project Management teams• Oversee the Editorial Production workflow

New York, Ny, Us

• Video lead on the BuzzFeed Video, Multiplayer, Goodful, and Cocoa Butter YouTube channels• Launched Cocoa Butter, the Black-Identity brand's, YouTube channel• Manage a team of talented supervising producers, video producers, editors, and freelancers• Oversee the editorial research team• Follow trends of the internet and conceive new timely videos• Discover and create new recurring video formats to live on BuzzFeed, Facebook, YouTube, Tiktok, and other platforms• Oversee the production workflow• Ensure all videos are delivered on deadline and on budget

New York, Ny, Us

• Manage a team of talented junior producer, lead video producers, video editors, and freelancers• Conceptualize, write, edit, camera operator and produce videos for BuzzFeed’s YouTube, Facebook, Instagram, Snapchat, and Twitter channels• Created six highly successful repeatable formats that became brand opportunities• Create viral videos for social media• Follow trends of the internet and conceive new timely videos• Discover and create new recurring video formats to live on BuzzFeed, Facebook, YouTube, and other platforms• Oversee the team production workflow• Ensure all videos are delivered on deadline and on budget

New York, Ny, Us

• Conceptualize, write, edit, camera operator and produce videos for BuzzFeed’s YouTube, Facebook, and Twitter channels• Created four highly successful repeatable formats that became brand opportunities• Create viral videos for social media• Follow trends of the internet and conceive new timely videos• Mentor junior producers and employees in the fellowship program• Discover and create new recurring video formats to live on BuzzFeed, Facebook, YouTube, and other platformsYouTube Highlights: - Amateur Chef Vs. Professional Chef Series: 15.5M+ Views- Celebrity Recipe Series: 17.5M+ Views- The Picky Eater Challenge Series: 7M+ Views- $1,500 Rent Series: 2M+ Views

New York, New York, Us

• Produced, wrote, and edited breaking news and lifestyle content for “Good Morning America”• Interviewed subjects for news pieces• Managed production crews and correspondents in the field • Managed video editors in the post production process• Produced field pieces for the newly launched talk show “GMA Day” (now known as "GMA 3")

Doral, Fl, Us

Branded Content Producer at Lightworks - Fusion Media Group's (FMG) branded content department • Develop and Produce branded content video for multiple networks digital platforms the include Univision, The Onion, The Root, A.V. Club, Flama, and Fusion• Edited content for clients that include Google, Opportunity Fund, Vested.org, and Univision Mobile

Doral, Fl, Us

Producer of live programming, digital series, and daily news briefs. • Lead Producer, Creator, and Co-Writer of "Fusion Now", hourly news briefs (Entertainment, Sports, and Politics)• Co-Creator and Producer of the nostalgic digital program "Couch Potato" • Produced several branded content digital pieces• Producer of the cutting edge monthly program The Cannabusiness Report• Producer on the Stunts and Specials team

New York, Ny, Us

Produce, shoot, and edit news packages for on-air and mtvnews.com for MTV News• Lead Producer of the simulcasted show "Rapfix Live" hosted by Sway Calloway• Producer of news briefs, hits, and livestreams• Producer of strategic marketing content• Writer of several articles on mtvnews.com• Producer on several red carpet events

New York, Ny, Us

Producer of many MTV programs across all platforms (MTV, MTV2, MTVU, MTV Tr3s, MTV Jams, and MTV Hits) including:• MTV Cribs• Teen Cribs• Super Sweet 16 • Made • Sex With Mom and Dad

New York, Ny, Us

Production Assistant on various MTV shows such as:• Say What? Karaoke• Sorority Life • Spring Break specials• Making the Band• MTV Summer Beach House

New York, Us

Producer of the live/interactive program "The Heat"

Bachelor Of Arts (Ba), Communications; Visual Arts

High School