Aden Hirtle Email & Phone Number

Greater Salt Lake City Area

• Increased marketing momentum and visibility for the company by aligning with corporate strategies and utilizing effective planning tools and resources, to execute strategic plans over time, resulting in enhanced market presence and sustained growth. • Created comprehensive B2B marketing collateral by developing and executing various branding activities, including website development, social media engagement, video content, email marketing campaigns, tradeshow/event marketing campaigns and… Show more • Increased marketing momentum and visibility for the company by aligning with corporate strategies and utilizing effective planning tools and resources, to execute strategic plans over time, resulting in enhanced market presence and sustained growth. • Created comprehensive B2B marketing collateral by developing and executing various branding activities, including website development, social media engagement, video content, email marketing campaigns, tradeshow/event marketing campaigns and print/digital advertising resulting in increased brand visibility and engagement; including consistent branding for 13 facilities (9 US /4 OUS)• Managed and controlled annual marketing budgets ranging from 400K to 1.2M, focusing on ROI and executing expected KPIs. Utilizing proficient reporting mechanisms and protocols. • Executed seamless marketing and branding initiatives by utilizing the skills of mixed teams of independent contractors and full-time employees, resulting in enhanced team efficiency and project success. • Demonstrated a systemic approach to event management by planning and executing pre and post tradeshow logistics for more than 20 shows held both nationally and internationally; including corporate events like open houses, ribbon cuttings ceremonies and M&A activity, resulting in increased brand exposure, improved lead generation and successful event outcomes. Show less

Ogden, Ut

• Increased online engagement by directing and maintaining content on the company's e-commerce website, social media channels, and executed email marketing campaigns to over 5000 contacts, resulting in enhanced customer interaction and retention.• Doubled sales year-over-year by managing day-to-day operations and improving order processing, customer service support, and daily sales calls, resulting in improved business efficiency and revenue growth.• Conducted pre- and… Show more • Increased online engagement by directing and maintaining content on the company's e-commerce website, social media channels, and executed email marketing campaigns to over 5000 contacts, resulting in enhanced customer interaction and retention.• Doubled sales year-over-year by managing day-to-day operations and improving order processing, customer service support, and daily sales calls, resulting in improved business efficiency and revenue growth.• Conducted pre- and post-tradeshow management logistics and organized special in-house events, including a B2B Open House event for up to 100 people, increasing brand visibility and customer engagement. Show less

Calgary, Alberta, Canada

• Enhanced brand representation by designing and managing company brand assets, and developing marketing collateral including brochures, flyers, presentations folders, wall calendar, decals, and the maintaining company website, thereby creating a cohesive and professional brand image. • Improved online web presence by re-launching the company website on Wordpress using HTML and CSS best practices, resulting in a modernized and user-friendly site. • Increased brand followers by 30% in 2… Show more • Enhanced brand representation by designing and managing company brand assets, and developing marketing collateral including brochures, flyers, presentations folders, wall calendar, decals, and the maintaining company website, thereby creating a cohesive and professional brand image. • Improved online web presence by re-launching the company website on Wordpress using HTML and CSS best practices, resulting in a modernized and user-friendly site. • Increased brand followers by 30% in 2 months by initiating and executing a social media strategy on LinkedIn, and populating and managing digital assets to organize and optimize published content, resulting in heightened brand engagement and visibility. Show less

Calgary

Business Development• Developed internal processes for lead nurturing of potential clients including cold calls. Maintained professional relationships with leads via email and face-to-face meetings. • Produced first e-book and distributed via company website garnering over 100+ leads in the first 90 days.Digital Marketing Coordinator• Facilitated the creation of more than 60 videos from pre-production stage through to post production for company website. I also… Show more Business Development• Developed internal processes for lead nurturing of potential clients including cold calls. Maintained professional relationships with leads via email and face-to-face meetings. • Produced first e-book and distributed via company website garnering over 100+ leads in the first 90 days.Digital Marketing Coordinator• Facilitated the creation of more than 60 videos from pre-production stage through to post production for company website. I also produced 9 podcasts and PowerPoint presentations.• Managed email marketing campaigns to over 2500+ contacts per week with an open-click rate average of 25%.• Implemented Google Analytics as a website traffic monitoring tool. Managed growth of website by 52% from 2012 - 2013.• Proficient with all Social Media platforms. (Including Youtube, Facebook, Twitter, Pinterest, LinkedIn and Flicker) Also familiar with Hootsuite and Tweetdeck as social media monitoring tools. IT/IS & Web Coordinator• Co-Led and project managed integration of MS Dynamics CRM 4.0 into organizational IT infrastructure. • Performed and tested customized integration of CRM / Web applications to website.• Administered departmental budget of $100,000+ for 2 years. Reviewed and revised IT inventory with assets near $500,000. Executive Assistant• Oversaw administrative support to President and CEO including management of scheduled meetings, travel arrangements and communication with both internal staff and external stakeholders including Board of Directors. • Handled various logistics for meetings and conferences including domestic and international travel arrangements.• Sourced, implemented and managed online community resource for Board of Directors to access documents for related meetings and committee work. Show less

B.S. Business Admin, Marketing

Activities and Societies: SIFE - Student in Free Enterprise

Web Graphics Certificate

Activities and Societies: Adobe Photoshop, Illustrator, Dreamweaver, Flash, Premiere Pro and After Affects