I am a seasoned marketing professional with over 12 years of experience in the advertising industry, specializing in strategic campaign management and client relations. With a deep understanding of the advertising landscape, I excel at leading cross-functional teams and executing high-impact marketing strategies to drive brand growth and engagement across diverse platforms.
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Account ManagerDdb Group Korea May 2024 - Aug 2024SeoulPlanned and executed various scales of marketing campaigns (online and offline) across all platforms (PC, Console, Mobile) in collaboration with diverse global and local game advertisers. Adapting to the rapid pace of work and ability to strictly adhere to timelines.[Clients]- Netmarble, Lilith Games and others. [Title] - Solo Leveling: Arise, Call of Dragons[Main Campaign]- Managed game marketing campaigns for clients (Launching campaign, Update campaign, Creative creation/ development and others)- Adapting to the rapid pace of work from the preparation to the execution of campaigns- Ability to strictly adhere to timelines- Ability to understand task priorities and schedule accordingly, among multiple campaigns are conducted simultaneously.- Proficient communication skills with various vendors and representatives for the execution of campaigns -
Division HeadMajor9 Feb 2023 - Feb 2024SeoulPlanned and executed various scales of marketing campaigns (online and offline) across all platforms (PC, Console, Mobile) in collaboration with diverse global and local game advertisers. [Client] - HYBE IM, NC Soft, Gravity, SCOPLEY, SEGA, Bluepotion, Tencent, Softon, Bucketplay and others [Title] - Battle Crush, Wetory, Dungeon Stalkers, Monopoly Go!, Sonic, Yakuza (Like a Dragon), EOS Red, Undawn, Dark Eden SD and others[Main Campaign]- Managed domestic and international game marketing campaigns for clients (CBT, PR campaigns, participation in overseas game shows and conferences).- Adapting to the rapid pace of work from the preparation to the execution of campaigns- Ability to strictly adhere to timelines- Ability to understand task priorities and schedule accordingly, among multiple campaigns are conducted simultaneously.- Proficient communication skills with various vendors and representatives for the execution of campaigns
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Account ManagerDdb Group Korea Feb 2017 - Feb 2023Seoul, Korea- Game Division Account Manager- Tribal X / DDB FTW- Planned and executed various scales of marketing campaigns (online and offline) across all platforms (PC, Console, Mobile) in collaboration with diverse global game advertisers. [Client] - Blizzard, EA, 2K (Take-two Interactive), HP OMEN, UBISOFT, NEXON, Wemade, Netmarble, Gravity and others [Title] - Overwatch, Hearthstone, World of Warcraft, Call of Duty series, FIFA series, Sims4, NBA 2K series, Civilization series, Kartrider, Rainbowsix and others[Main Campaign]- Adapting to the rapid pace of work from the preparation to the execution of campaigns- Ability to strictly adhere to timelines- Ability to understand task priorities and schedule accordingly, among multiple campaigns are conducted simultaneously.- Proficient communication skills with various vendors and representatives for the execution of campaigns -
Production Assistant / Account AssistantCartel Creative, Inc. Apr 2015 - Feb 2017SeoulI. BTL (Production Assistant)- Planning & execution of BTL promotion with various clients (domestic & global)1) Cartel Creative's own content/event[R16] - Plannnig and execute the biggest worldwide B-boy championship - In charge about production / artist communication / sponsor brand communication[Art Toy Culture] - Art-toy fair in DDP (Dongdaemun Design Plaza) - In charge about production / artist communication / sponsor brand communication2) Brand agency[Redbull] - KR marketing campaign’s promotion & event support : F1 Showrun @ Han river, Seoul : BC One KR final & world final (worldwide B-boy Championship) : RBMA (Redbull Music Academy) and many other promotions & events - Promotional brand booth in Music festival : UMF / World DJ Festival / and many other promotions & events - Many other event planning in various area (Culture, sports, art and etc.)[YouTube, SK II (cosmetic)] - Beauty bound asia : MCN awards for generate beauty creators in 11 cities of Asia (Seoul, Tokyo, Osaka, Taipei, Hongkong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta)[Vans] - Skateboard and Snowboard event/ competition[Google Campus] - Thursday Exit Party : Monthly networking event among start-up companies [Supercell] - KR Launching and retention marketing activation : Statue production and event operation : Epic scale of OOH (Out-of-home) channel : On-off line linked promotion and many other clientsII. ATL (Account Assistant)[Blizzard] - Overwatch KR Launching Campaign : Prepare whole launching strategy with client from target analysis to launching event and retention campaign[Supercell] - Clash of Clans KR Launching Campaign - Media planning & buying[Chinese game companies] - Prepare KR launching marketing : Set the go-to-market strategy and media plan -
Project Team MemberA Pro Nov 2014 - Apr 2015SeoulMember of ‘IZM’ project which was a house remodeling from traditional Korean house ‘Hanok’ to Guest house.Planning and managing about the whole operation of 'IZM' from interior concept to f&b and in-house program for guest.
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Assistant ManagerTangent Creative Jul 2013 - Feb 2014Seoul, KoreaCultural event planning and operate as a marketing agency[Red Bull]- Big scale of brand promotion in festival / Bar sales support : Planning off-line promotion brand booth in festival : Run and support sales promotion in various event spot : World DJ Festival, Ultra Music Festival Korea, Global Gathering Korea, Supersonic, etc.- Cultural event support : RedBull Rappansori and others[Samsung] - Planning and operate Everland Halloween Festival “Horror Club Fest” (2013-2014)[Kiehl’s] - Pop-Up Store : Planning and operate pop-up store in Garosu-gil Gil, Seoul : Department store promotion nationwide (2013-2014)
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Sbm (Student Brand Manager)Red Bull Dec 2011 - Jul 2013- The first SBM in Korea.- Build and localized the SBM program with CC (Consumer Collecting) Team Manager - Supports over 100 cultural events from music to sports and other area during above periods
Sangbong Lee Education Details
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Industrial Engineering
Frequently Asked Questions about Sangbong Lee
What is Sangbong Lee's role at the current company?
Sangbong Lee's current role is Account Executive (AE) at an advertising agency manages client relationships and oversees the execution of marketing campaigns.
What schools did Sangbong Lee attend?
Sangbong Lee attended Korea University.
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SangBong Lee
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Sangbong Lee
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3ibm.com, hotmail.com, naver.com
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Sangbong Lee
South Korea
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