Sr. Marketing Program ManagerPlan and deliver multi-channel digital GTM plans for emerging technology companies.  Strategy& Delivery- Partner with Marketing CMO and Sales team(s) to identify and craft customer personas, communication cycles and messaging strategies.  Build & execute for triggered marketing programs, ABM campaigns for customer acquisition, loyalty, retention and re-engagement.

Sr. Marketing Manager at new SaaS startup, my role evolved from primarily customer retention-based model to Field and Partner Marketing initiatives. Led the Growth Marketing team that managed full stack marketing services for ecommerce platform customers. Responsibilities included:  Customer relationship and team management• Developed marketing strategies, craft customer personas, communication cycles and messaging and executed client marketing channel plans for email, paid media and site development, as well as drive internal and external operational efficiencies. • Managed onboarding activities related to customer site transition from legacy to modular based platform as they related to growth marketing needs: SEO, Paid Media, content, etc.  Corporate Field & Partner Marketing • Created content library structure to streamline marketing, customer, sales and partnership materials into a single source of truth for organization.• Developed strategy for ABM campaigns targeting specific sales regional accounts.• Built partnership marketing program to support various levels of partnership relationships, nurture campaigns, and GTM plans.

Plan and deliver multi-channel digital GTM plans for emerging technology companies. • Strategy- Partner with Marketing CMO and Sales team to identify and craft customer personas, communication cycles and messaging strategies. These plans informed the prioritization of triggered email programs.• Automated Triggered Email Program Development - Develop and produce email customer journeys and associated campaigns for SFO based startup. This included setting journeys up in marketing automation program, defining triggers, audience segmentations, etc.

As Marketing Manager for a well-established enterprise ecommerce co-op; the primary objectives are to increase content relevance through audience segmentation, effective communication utilizing proprietary tools to dynamically tailor our expertise and products to the customer and region. Business management• Manage enterprise scale, technically complex transactional and triggered email programs; adapting quickly to changing business priorities. Coordinate efforts cross-divisionally with digital retail, internal IT departments and vendor partnerships.Strategy• Partner with Data Science team to create propensity and attribution models for scalable targeting within outbound messaging channels. Evaluation of performance data to continually improve the impact of marketing efforts.Program oversight• Collaborate with internal management to communicate & assess proprietary tools needed to grow and sustain effective channels. Recommend and champion ways to improve processes, quality and efficiency within and across programs.

As Director of Brand, scope of responsibilities include:Strategy and Leadership• Work with the leadership team and other stakeholders to define the brand strategy, framework, usage and messaging guidelines• Own and drive the visual and verbal communication strategy with customers across all marketing touchpointsBusiness management• Lead internal creative and design groups to manage development, production and distribution of marketing materials to support planned marketing programs• Maintain consistent brand image throughout all marketing channelsBrand Management• Promote Brand awareness and manage consistence execution across all business channels. • Maintain evolving company BrandBook.• Work with creative agency of record and media agency of record and select secondary agencies

Seasoned professional with client services experience in delivering enterprise level ecommerce platforms. As Account Director, I lead creative and technical teams through challenging and time-sensitive global design and ecommerce projects while mentoring staff and building trusted client relationships. Provide strategic oversight over client portfolio by nurturing existing accounts relationships to develop new business opportunities and create sustainable business revenue. This is accomplished through partnering with account stakeholders to meet their business objectives and attain client satisfaction. Client management – Direct interaction and management of client expectations. Partner with clients to mutually meet initiative goals. Instill collaboration model across client and internal teams. Business development – Develop qualified sales leads into new accounts. Identify client business needs that can be converted into new business opportunities. Produce strategic account plans and direct account teams to ensure that services and work achieve objectives.

Seasoned professional with Microsoft client services experience in delivering digital marketing campaigns, effectively managing cross-functional teams and successfully executing advertising and marketing initiatives.Strategically directs and provides the full range of agency services for the Microsoft account by acting as the primary point of contact between GLG and the client. Ensures successful and on-time delivery of projects while expanding business with existing client base while also supporting emerging business opportunities.Managed development of enterprise reporting solutions for internal teams to manage and oversee technical requests associated with all web services. Online deliverables vary in their technical scope; ranging from consumer sites utilizing a .net environment, to CMS solutions within the Azure Cloud, SharePoint or PHP environments.

Managed high-level strategy and tactical execution for B2B and B2C corporate marketing campaigns related to emerging technology and retail business. Achievements included developing and executing new company-wide service group and launching in 6-week timeframe while producing extensive video asset library.Technology - MicrosoftManaged project development of marketing communications materials for multiple Microsoft product launches. •Brand Management – Created visual identity and core creative assets for marketing collateral and videos.•Website Design – Developed multi-tiered access site based on customer requirements to serve as primary customer service tool; and managed redesign and restructure of global site targeting startups working with MSFT.

Oversaw all marketing campaign activities related to Digeo and Moxi, focusing extensively on brand management, web marketing and corporate and product evangelism. Successfully reduced partner subscription churn by 20% through B2B marketing efforts and produced B2C campaigns that increased product deployments by 40%.• Launched three corporate websites from scratch under demanding deadlines while focusing on site architecture, copy, interactive experience, lead generation, traffic reports, consumer-generated content and maintenance.• Managed cross-departmental teams and agencies through the process of developing integrated marketing campaigns.• Won two prestigious awards – CTAM Gold Mark Award (2007) and CTAM Silver Mark Award (2006).

Coordinated strategic and tactical creative elements related to consumer awareness marketing campaigns. Successfully led first consumer awareness campaign, led project from concept to launch in 30 days which resulted in a 400-fold increase in web traffic.• Managed and designed event properties, collateral and promotional materials. • Developed functional and design options, wireframes and style-guide for customized dynamic content and advertising services.• Won two Advanced Media Technology Emmy Awards. (2004 and 2005)