• Creating business plans, marketing strategies, and campaigns for various brands. Implementations of these campaigns spanned across all channels. • Identifying creative and innovative (technology-driven) commercial & marketing solutions to maximize ROI by ensuring quality and creative excellence in all content. • Sourcing fashion items and props for photographic shoots, film/tv personalities, or product placement in fashion magazines/media.• Clients include; Universal Music Nigeria, Mavins Records Nigeria, Studio Brat, Show Dem Records, X3M ideas Ltd, Garmspot, Vestar Beverage Company Limited, Genevieve magazine, Meidei Nigeria Limited, Bearded Genius, WOW magazine, MNET and Steam broadcasting Limited, Imaginarium Global Creative.

Garbe is a brand created with the objective of sensitising the world towards African culture, whilst creating clothing inspired by history, music, art, topical and societal issues affecting the Nigeria.Every piece is a conversation starter with the aim of educating customers through our clothing and aesthetically pleasing curated content through the site.Our mission is to create functional, stylish and sustainable clothing proudly made and produced in Nigeria.

• Overseeing the strategy formulation & execution for all commercial activities of the company, including all external partnerships with franchisors, suppliers, marketing partners, and customers. Managing all commercial projects to achieve the company’s strategic objectives. • Analyzing complex business requirements, compiling market and trend data, and identifying optimal business opportunities to accelerate efficiency and revenue growth.• Formulating ideas and concepts and facilitating marketing campaigns leveraging on topical culture and Lifestyle trends.• Successfully conceptualizing and implementing innovative commercial marketing and distribution strategies to drive market impact/expansion and business development.• Achieved 150% revenue growth YOY 2020/2021. Restructured buying and sales approach for online and offline channels.

• Successfully managed over N100 million budget projects and successfully achieved project scheduled goals. • Developed and implemented new marketing and sales plans and defined the strategy for the next 5 years. • Constantly reviewed customer satisfaction feedback and utilized this feedback to improve the customer service experience, increasing customer satisfaction from 40% to 90% in 6 months. • Ensured loyal customers were rewarded, and new customers were converted to loyal customers by creating and implementing a loyalty program. • Ensured customer-facing staff were trained and implemented a business continuity plan and management audit for shop floor management and personnel. • Identified new business opportunities, cultivated and maintained relationships with executive business partners, and spearheaded effective sales and market penetration strategies.• Evolved new lines of business through account prospecting, market analysis, and client relationships to propel business success and achieve organizational goals.• Propelled product improvements, corporate growth strategies, and successful marketing initiatives to stimulate revenue growth and outperform objectives.

• Delivered impeccable services to clients using knowledge of fashion trends, labels, design, and history. • Utilized networking, decision-making, and sales skills to upsell and cross-sell products to customers.• Excelled at assessing customer needs, implementing effective sales and marketing strategies, and ensuring optimal customer satisfaction and retention. • Consistently stayed abreast of current fashion styles and trends to ensure optimal clothing and accessory selection.• Companies include - Selfridges, Harrods, Harvey Nichols, and Liberty.

• Creatively contributed to the concept, production, and coordination, and styled various editorial, advertising campaigns, and special projects. • Generated ideas for respective issues as well as ideas for features and commissioned articles from freelance and in-house staff writers. • Supervised and directed graphics design and editorial photography for the magazine. • Organized and chaired strategy and ideating meetings with the creative team to discuss ideas for features and editorials. • Negotiated payments with freelance writers, understanding and complying with media law and industry ethical guidelines.

• Identified, created and grew long-term revenue streams, managed relationships with brands/supplier and brand positioning. • Provided creative direction and implemented marketing strategies for effective brand positioning and business growth. Effective use of new media for marketing.• Analysed and interpreted customer behavior using online tools.

• Utilized up-selling and cross-selling skills in ensuring sales targets were met. This propelled my career from part-time sales associate to full-time sales supervisor in 5 years. • Led sales teams to exceed targets set by the head office for the respective seasons 2012-2014 by an average of 30%. • Directed all aspects of staff development and management, including leadership development and coaching, to encourage progressive professional development and stimulate top-flight team performance.• Realized consistent improvements in productivity, performance, and employee relations through effective relationship management, problem-solving, and communication abilities. • Received 2nd and 3rd best sales advisor award in the shoes and handbags department respectively in the company in reference to sales made in 2008.