Hold ownership in Monty Mobile’s present in Indonesia by exploring and creating opportunities for it’s product to be able to penetrate Indonesian market. Mostly work with top management of major telco company in Indonesia. Monty Mobile is a London based company which have been proven in providing technology and service solution for major telco company in Asia, Africa, and Europe.Succesfully launched eSIM for Telkomsel Indonesia at the end of 2023 and currently managing the project.

As an OTT Brand Manager, I’m responsible in building partnership with potential OTT partners, specifically for video and music OTT, and responsible on deploying the OTT service to be available for XL subscribers. I’m also running the day by day role to drive brand awareness, engagement and demand for the app by develop strategies for marketing and promotion plan for OTT products in XL. As a senior brand manager for OTT product, I have experienced working with Netflix, Tencent Group, Bytedance, Spotify, Viu, and many other names in OTT music and video industry.

I have responsibility on develop and execute a marketing/advertising/media strategy, as well as coordinate marketing/advertising/media programs with agencies and XL’s internal communication team. Prepare bi-weekly marketing/media reports to Senior Staff and Board of Directors. I’m also responsible on develop and promote collaborative relationships with both internal and external parties and co-manage joint projects.

I’m responsible in establishing good working relationship with clients’ brands, including responsibility for day-to-day management of all research relating to the brand and advertising. Analyzing existing data in areas such as demographics, socio-economics and the market for the client's product, as well as monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions. One of the most important roles is that I should provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, and the key take outs of my role as strategic planner is to present full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities. At Leo Burnett, I’m currently working on Telkomsel, McDonald’s, Tempo Scan Pacific, and Frisian Flag Indonesia.

§ To support the senior brand manager in all Marketing activities, particularly Fiesta brand§ Day-to-day project/ activity handling, such as supplier handling, agencies handing as well key accounts handling§ Brand activation – event preparation, event handling & supervising§ Managing and continously developing brand image, with focus more in promotion area which include print campaign, radio campaign, tv campaign, consumer campaign as well as trade campaign§ To develop post report after each campaign or activities§ To create an annual marketing plan strategy for Fiesta

I am responsible to define backsound, song or sound effect in several programs produced by Global TV News Department. I am also involved in creative meeting and manage to contribute ideas to be executed in Global TV adventure programs.Global TV is part of MNC Groups, the biggest media group in Indonesia, in charge of three tv station (RCTI, MNCTV, And Global TV).

Started my career as a creative assistant (2007), I worked as I-Radio Assistant Program Director from 2009 to August 2011. As a creative assistant, I have produced, write, and responsible for the ideas, content, and concept of two prime time programs (Pagi Pagi and Sore Sore), and three special programs (I-Bola, I-Rock, and Obrolan Malam Jumat). As an Assistant Program Director I am in charge of all on air planning and creative strategy to create entertaining, fun, and informative program. I am also responsible for Radio daily log, supervised daily operation, analyze research media data, and create and develop creative content to be offered to potential advertisers.I-Radio is part of MRA Broadcast Media Division, Indonesia’s biggest broadcasting company, in charge of five radio stations (HardRock FM, Trax FM, I-Radio Networ, Cosmopolitan FM, and Brava Radio). I-Radio is one of the best radio that plays only Indonesian music. Throughout the years, I-Radio has become a radio with wide audience, as it grows not only broadcast in Jakarta, but also in 4 different cities, such as Makassar, Jogja, Bandung, Medan, and Makassar.

Ouch! is a free magazine for teens, distributed in every high school and several hangout places in Jakarta. I am responsible for the ideas and the content of the magazine and writing articles on magazine main issues, music, psychology, and technology. Ouch! Gained a lot respect from teenagers as its provide latest news and trends for high school students.