Aditi G. Email & Phone Number

India

Generating leads through organic methods, engaged with high tickets prospects and closing deals to generate significant revenue.Engaged with large and small businesses to help them multiply revenue through digital marketing, including performance marketing, influencer marketing, social media calendar management, linkedin profile optimisation, website enhancement.Developed and executed digital marketing strategies for clients in diverse sectors, driving growth and optimizing sales through data-driven insights.Current portfolio includes SaaS, d2c, fmcg, fashion designer, astrologer, jeweller, sports startup, homestays and resorts, amongst others.Coordinated with clients to understand their needs and set strategic priorities for digital campaigns.

Ahmedabad

Working with an International team of Design Thinkers to help Indian organisations devise effective strategies using Design Thinking methodology. Part of the Founding Team for India office of DTG.My role is to grow the services we provide and to ensure their relevance to a growing Indian market.DesignThinkers Group is one of the leading ‘design driven’ Innovation agencies facilitating organisations around the world in making the transition from being strictly product orientated and sales driven, towards being service orientated and human centred. We are a Global Agency, represented in 20 countries and train, develop and facilitate creative multidisciplinary teams and communities to drive positive change.Design Thinking is an approach to develop and deliver innovative ideas and solutions to complicated problems, and manage change within organisations. It is an activity-based process with a strong emphasis on teamwork and co-creation. Our mission is to provide space and time for teams and individuals to be inspired and challenged, to 'learn-by-doing', to strengthen their ability for creative problem solving and to help organisations build the necessary environment and mind-set.At DesignThinkers we work closely with people to establish the culture necessary to inspire and deliver innovation. We help set-up the platform from which teams can apply the principles and methods of innovation to better understand and cater for evolving needs of the market. Our value proposition lies in handing over the tools and capabilities to our customers. In summary, we empower organisations to embrace the capabilities necessary to innovate, amaze and delight.Visit us on www.designthinkersgroup.com and www.designthinkersacademy.com.

India

Provided strategic direction to the sales team, leveraging previous experience within the company and strategic leadership by aligning individual and team goals with organizational objectives.Assisted in the development of product roadmaps and strategic plans to support company growth.Responsible for end to end execution of GEC 2023 in Mumbai.

Managed a team of over 5 individuals to drive sales, focusing on lead qualification and closures.Drafted proposals, agreements, and conducted product demos, ultimately closing deals to meet and exceed sales targets.Collaborated with the tech team to enhance product features based on user feedback and market research, staying ahead of competitors.Managed large accounts and introduced white-labelled solutions, driving significant revenue and product innovation.Conducted market research to inform product decisions and stay ahead of competitors.

Pune Area, India

Spearheaded the Smart India Hackathon, coordinating with multiple stakeholders to establish a large-scale innovation model.Worked with a team of over 15 individuals from different locations to successfully execute the Smart India Hackathon across multiple locations.Pitched to large and small corporations, securing participation from over 50 companies.

Ahmedabad

Ahmedabad Area, India

Worked on various aspects of Maker Fest Pakistan and helped the local team on grow the Maker Ecosystem from ground up. Was primarily responsible for curating the Makers who would showcase at this event. Also transitioned Maker Fest Ahmedabad to the new team.

Ahmedabad

As a Research Assistant, my role involved bringing Maker Fest (makerfest.com) to fruition and growing the Maker Ecosystem in India. I Interface with organizations world over, to build the Indian Maker Ecosystem. As part of the second project - School in the cloud (schoolinthecloud.org), I helped design the course content; evaluate progress of our students and co-ordinate logistics with our host organization – Vikas Gruh, a girl’s orphanage + school. I was also responsible for setting up FabLab at CEPT University, Ahmedabad, and managing RC Fellowship (http://www.rajeevcircle.org), between other activities of the foundation.As of August 2016, I have also graduated from Fab Academy, an online course on Digital Fabrication relayed via the web from MIT USA, which helped me design & fabricate hardware products using machines such as 3D printer, laser cutter, 3 axis milling machine and router, vinyl cutter, basic electronics and open source technology. (Portfolio - adyteegupta.tumblr.com)

Ahmedabad Area, India

Letsintern is India's premier talent marketplace, with a heavy interest in helping students acquire experience before they graduate. We have worked with clients like WWF, Viacom18, MTV, Star, Nielsen, Adidas, TATA to name a few.. I was responsible for setting up new offices - starting with Ahmedabad and creating partnerships with organisations / institutions to strengthen the ecosystem and create a win-win for everyone.On an operational level, my work involved grooming college students to be our Area Leads and Campus Ambassadors, alongside reaching out to organisations for hiring talent.I would say my profile was a good mix of interactions with youth and organisations, which helped me understand and map talent across sectors and domains, something which I love doing.

Ahmedabad

Designing and Retailing lifestyle products under brand Very Indian.Products include Coasters, Table Mats, Post Cards, Wall Art and Notebooks (eco friendly and non ecofriendly). The brand will soon house more lifestyle items.We are retailing through Bliss in Mumbai, Pune, Buzzaria in Delhi, Artisan's Cottage in Ahmedabad, bit.ly/ebggifts, tadpolestore.com, http://makeably.com/maker/veryindian, etsy.com/shop/veryidian and craftsvilla.com/veryindian

Ahmedabad

My job involved photo documentation of Bead jewellery and Crafts of Nagaland, India, Cataloging and editing of Photographs as required for Documentation.

Ahmedabad Area, India

CIIE is a leading Innovation Centre in India, supported by the Indian Institute of Management and the Department of Science and Technology. We are backed by a very strong board of advisors and Executive Committee, formed of Professors and Senior Management Team from the India Inc.Was responsible for setting up two of the most coveted and sought after programs for the centre - iAccelerator and MentorEdge.MentorEdge, a Pan India Mentoring Network for Entrepreneurs [http://mentoredge.com]MentorEdge organises highly strategic, curated, pre scheduled meetings between Mentors (300 mentors in our network from across 20 sectors in 8 cities of the country) and local entrepreneurs and thus help them scale to the next level.Through MentorEdge, we have impacted over 2000 entrepreneurs across the country, this in association with top Institutions across the globe (MIT, FWWB, to name a few), corporates and social organisations which support entrepreneurship as a cause.Before MentorEdge, I was primarily responsible for setting up iAccelerator [http://iaccelerator.org] which is now in the fourth year of running. Modeled around the Y-Combinator, iAccelerator is 3 month boot camp for Entrepreneurs in IT and Mobile Domain.Besides programs, I also managed Marketing and External Relations for the centre.

Apricot Media is a start-up Production house based out of Mumbai and I was associated with them as Online Marketing Executive for the Web-Entertainment portal - www.thebig.tv My job role revolved around Online Marketing, Forum Interaction, Blogging, Social Media, Co-ordination with the Organic Marketing Team, Promoting the concept on the internet and Online Content Creation.

My responsibilities included Project co-ordination for ShopperTrends 2006 and 2007. ShopperTrends is a product of Nielsen, primarily dealing with the buyer attitudes. This report covers Shopping behavior of consumers across 50 + countries, segmented by Supermarkets, Hypermarkets and Personal Care Stores. I was responsible for Communication and Report Making. Apart from Co-ordinating ShopperTrends, I was also a part of the team working on the European Client Satisfaction Survey (scored a 5 out of 5 on overall rating) and worked with clients like Motorola, Silk Air, Philip Morris to name a few. Trained for using eQ and won awards for best performance during my association with the company.

Worked as the PR Officer for about 2 months with NirmaLabs. I was mainly responsible for promoting the incubation programme through the Internet Medium.

My role encompassed managing a team of 3, setting up strategies for the team, recruitments for the local chapter, marketing the Development Traineeships in the social sector.

Ba, English Literature

B.A., English