Amanda Dykstra Esposito Email & Phone Number

Cambridge, Ma

Reporting to the Chief Communications Officer, partner with administrative departments and affinity groups to develop multi-channel strategies for communicating administrative news and events. Report on non-scientific institute news for internal and external audiences through news stories, press releases, employee profiles, weekly newsletters, and other vehicles, with an emphasis on highlighting advances and success stories in the areas of culture and community. Serve as lead writer, project manager, copy editor, and producer of weekly internal newsletter with circulation of approx. 4,000, coordinating the efforts of a team of six writers. Use web analytics to glean insights into reach of weekly newsletter and most effective content types. Curate administrative groups’ Intranet content. Collaborate with senior leaders on institute-wide communications, talking points, and policy documents, ensuring clarity, transparency, and appropriateness of tone.

Managed project planning and development of textbooks, supplements, and digital products for developing college readers and writers. Directed commissioning of reviews. With guidance, generated sales forecasts and project proposals. Recruited content providers for print and digital supplements; negotiated compensation. Hired and managed vendors of publishing services. Designed and implemented special initiatives such as market development campaigns and expansion of supplement program. Represented Pearson at academic conferences. Demonstrated learning technology on college campuses.

Managed book projects from contract signing through turnover to production. Identified qualified professors to review proposals, texts in development, and published texts. Composed book review questionnaires; analyzed responses; developed revision plans and presented them to authors. Prepared manuscripts for production. Completed book design memos; selected cover images. Wrote and edited marketing copy. Wrote comparative analyses of competing titles in U.S. History markets.

Taught fundamentals of argumentative writing, critical thinking, research, and MLA documentation to first-year college students. Designed assignments to engage students in inquiry about social issues and help them produce clear, concise, audience-focused arguments.

Produced weekly and monthly employee newsletters, quarterly magazine, and digital content for leading automotive supplier. Contributed news items and photographs to communications for internal and external audiences. Posted content updates to intranet using FrontPage. Collaborated with Human Resources, Payroll, and other departments on special campaigns. Ensured adherence of all publications to color and brand specifications. Monitored news coverage and maintained press archive. Responded to corporate giving inquiries and maintained database of requests.

Saugatuck, Mi

Composed press releases promoting summer concert series in Saugatuck, Michigan. Assembled press kits and distributed to media outlets. Visited merchants to distribute promotional materials.

Mfa, Creative Writing (Fiction)

Activities and Societies: RedividerWinner of the 2009 Graduate Departmental Award (annual prize honoring an outstanding Master’s thesis).

B.A., English, Music, French

Activities and Societies: Symphonette, Chapel Choir, Sigma Iota BetaMagna cum laude, Dean’s list. Winner of a 2004 Academy of American.