Adetutu Emmanuel Email and Phone Number

Using creative engagement campaigns, I facilitate change across the Trust by providing an avenue for transformative conversation between current and potential members plus the production of marketing material in line with membership recruitment and retention  Creation and implementation of the Trust Membership Engagement strategy including a robust engagement & communications strategy  I make use of various channels such as monthly membership newsletters, use of social media (Twitter), contribution to the weekly staff ebulletins and quarterly magazines amongst others. This so that members are kept well informed of updates across the Trust and can actively get involved by sharing their views  I have overall management of the Trust membership database ensuring it is kept up to date, reviewing membership statistics and analysing the data for various constituencies in order to identify areas where there may be gaps so that they can be targeted for improvement  Supporting the Chair of the Membership Engagement Recruitment and Representation Committee and working with the committee to engage current members as well as recruit new ones  Regularly updating the Trust content which has included a complete overhaul and revamp of the Foundation Trust, Membership and Council of Governors website pages  I compile and deliver the yearly Trust membership annual reports and have also fed into the Trust 2019/20 GOSH Annual Report. I also oversee the production of the GOSH Annual General and Members’ meetingI oversee the planning and execution of the annual Governors' elections for recruitment to the Council of GovernorsProactive relationship building with both internal stakeholders such as digital, communications, Play team, Patient Experience, Young Peoples Forum, staff networks plus external stakeholders such as youth groups, schools and religious centresSupporting the Head of Governance and Company Secretary in matters of governance and corporate affairs

I fed into the organisation engagement strategy by actively building and sustaining long- lasting relationships with local Healthwatch in London. This included advising on their workplans plus promoting good practice such as extending the value of established meetings/events as intelligence gathering opportunities to enable them to be more effective influencers I learnt to identify key topics and issues related to local Healthwatch development and offered tailored advice to individual local Healthwatch to produce better organisational outcomes I was an active and creative contributor to the effectiveness of my team as I delivered on specific streams of the network development plan and relevant Healthwatch England projects including the buddy system and NHS Long Term Plan agendaMy role involved maintaining a consistent communication flow between Healthwatch England and local Healthwatch through regular email updates, digital platforms and local visits which resulted in increased transparency and credibility for the organisationPartnering with the Engagement manager, I designed a support offer to the London network which empowered them with the right training and resources to implement their strategic plans and be more self-sufficientI led on several event delivery activities and one such example are the Healthwatch London network meetings which experienced strengthened effectiveness of as a learning/ sharing channel. This was due to my efforts in aligning the meetings with themes that tie in with both Healthwatch England and local Healthwatch strategic prioritiesI was the point of contact for a variety of pan-London stakeholders and acted as a sounding board within Healthwatch England for local strategy leaders, decision makers and volunteers on a range of projects and events in the capital. This allowed me to strategically position our work in the Health and Social care sector by highlighting examples of our best practice and working at London wide forums

I led on the design and delivery of communications and engagement activities with healthcare providers across different remits which ensured the organisation’s core messages were being deliveredI gathered insight on providers’ views which allowed the organisation to improve the quality of its engagement activities. This informed CQC’s independent voice priorities and encouraged improvement in quality standardsI achieved success in external stakeholder management activities by identifying, developing and maintaining relationships with key external partners, briefing them on CQC’s work and collaborating with them to deliver engagement activitiesI oversaw the successful delivery of key stakeholder events by working closely with colleagues across CQC to develop content and approach. For example, the 2017 Annual Market Oversight event which was well attended and contributed to maintaining valuable relations with the team’s key financial partners in line with their strategic goalsI was responsible for championing my team’s principles across CQC which meant encouraging colleagues to factor in provider engagement plans into their work guaranteeing that the provider voice was being heard. This required taking an active role in being a visible member of my team across the organisation and within account teams plus building relationships with colleagues to ensure there was consistent development and coordination of activities. I participated in creating, editing and publishing high quality content for a range of digital channels, including e-bulletins, newsletters, the online community and Twitter

I offered advice to senior colleagues on strategic communications related issues for national and global health promotions such as the health and well-being of staff within the Trust. In line with this, I worked with colleagues to implement targeted communications for these campaigns. The performance evaluation I collated for the campaigns post-implementation helped inform future communications decision makingI ensured there was effective two-way communications with both internal and external stakeholders which maintained vital working relationships and kept them informed of real-time developments in the Trust. This was done by proactively placing good news stories in different communications channels such as newsletters, online blogs, in local media channels and reinforcing the message at regular face to face eventsI also took editorial responsibility for the Trust website and managed the Trust's social media profiles and presence by producing engaging content which contributed to upholding the Trusts reputation in the local communityI undertook event management activities including venue sourcing, vendor liaisons, budget management plus issuing invitations and managing guest lists

Creating, implementing and assessing communications plans for internal and external campaigns and eventsCreating content for the staff intranet and social media channels (Twitter and Facebook) Supervising visits for key stakeholders such as the former health secretary and MPsDealing with journalists and other media professionals as well as writing engaging press releasesDrafting reactive media lines targeted at specific audiences

Using marketing strategies/ principles to position the services in the segmentation, targeting and positioning process in a B2B environment Client engagement and customer service Data access, management and handling Supporting customers with various services to support their sales and marketing Seeking out opportunities to sell additional services to customers and increasing sales growth

Collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs. Managing the company's social media activity and using them as online marketing tools. Implementing SEO strategies to increase search ratings through analytic tools such as Google Analytics and maintaining the company website. Acting as the communication link for customers looking to enlist the company's services. Attending networking events to promote the company to potential clients as well as developing and applying effective marketing communication for functions. Creating and maintaining email distribution lists.

Implementing the segmentation, targeting and positioning process within the organisation. Performing market research as required and assisting with distribution of marketing material. Developing and managing all email distribution lists. Maintaining social media channels and utilising them to facilitate sales and increase brand awareness. Communicating with potential clients whilst also engaging with current customers to actively cultivate viable relationships.

Interacting with customers and dealing with queries.Driving sales & promotions in order to meet the weekly company targets.Working with colleagues as part of a functioning team.Handling cash and contributing to budgets.

Providing face to face customer service including addressing complaints, resolving issues, providing information and dealing with financial transactions.Restocking and keeping the workplace well maintained. Attention to detail and effective time management.

Designing and planning activities for children.Implementation of safeguarding and protection procedures.Engaging with parents/caretakers deal with any concerns or queries.