As the Head of Sales and Marketing (aka The go-to guy of the company), my primary role was and has been leading the sales department, overseeing activities of the junior and senior professionals and monitoring performance as a whole. I defined and communicate the business’s KPIs and targets to junior sales personnel on a regular basis, analyses patterns in consumer and market behavior, and subsequently define data-driven action strategies in order to consistently optimize the business’s commercial performance. Aside from the data-driven nature of the job, it is also very collaborative as I must pay due attention to all our portfolios and ensure customers get value, as there is nothing I can achieve without my team. Other Key Responsibilities Includes:1. Develop and implement sales and marketing strategies and initiatives.2. Ensure sales representatives perform as per expectations and attain sales targets.3. Represent the company at trade shows, associations, and meetings to promote products and programs4. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.5. Develop and maintain a network of relationships with all our vendors.6. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.One of the goals we met for 2019 was getting 5 direct clients to become key accounts for the agency, as a result, we were able to close in on our 1billion naira sales target. Thanks to the team.

As an Advertising media planner an buyer I mostly identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using a plethora of research data at my disposal, I and my team consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. I specialize in almost media spectrum especially OOH "OUT OF HOME ADVERTISING", including Digital Bill boards (LED SCREEN) Bill boards, Uni poles, Gantries, Wall drapes, Wall Hangers, BRT Bus branding Lamp poles radio, cinema, press, television and increasingly digital, mobile communications and online media.Majorly, discuss advertising strategy with their clients, analyse and research the target audience's character, advise the creative team and clients about the most effective media combination and present media proposals.My job involves obtaining the best advertising rates, adjusting media schedules in response to the latest audience figures, managing budgets and monitoring and updating clients on the effectiveness of campaigns.Over the months myself and my team have worked seamlessly with different brands, form FMCGs, Financial Sector, Religious groups, and recently Political Groups and even SMEs as I can plan and buy with the minutest of budget.

Content management and social media strategy for all the brands with strategic SEO content creation, some of my duties include;• Campaign strategy and implementation• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Brainstorm new and creative growth strategies• Collaborate with clients and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.As a social media and content manager i am instrumental in managing the client's content related assets, also ;Develop relevant content topics to reach the client’s target customers.Create, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions.Develop and expand community and/or influencer outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).Design, create and manage promotions and Social ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews.Analyze key metrics and tweak strategy as needed.Compile reports for management showing results (ROI).I and my team of geeks have been handling brands like "Minimie", "Indomie", "Skye Bank", "Unity Bank", "Durex", "Kellogs", "Mortein", "Airwick", "Harpic", Premier cool deo", etc.

Digital Marketing:This comprises turning SEO,PPT,PPI,PPC,Banner Ads, Search Ads, and every other Ads to Sales for the company. Also i register the goods on different retail market the key word here is relevant online stores. Being a digital marketer also required me input all my interpersonal and online skills into getting direct and branding response which in turns leads to prospects for the sales team or often times sales in itself.The major objective was to generate sales through the online niche, although not entirely. these are my goalsCreate Contents both On-line (digital) and P.O.S materials, copy writingHandle Search Engine OptimizationPlan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presencePublic relation officer for both the digital and press advertsHandle the website environmentHandle On-line Sales and on-line retail shopsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateMastery of face book , Instagram, LinkedIn, Naira land, Twitter, YouTube (True view and In stream), Google Search and Display Ads. Increasing online Impressions, CTRs, CPM, CPC as the case may be.

'Dewale as copy writer is like a fish costing in he deep. In relation to the industry i work i did more of Marketing and SEO copy writing. Providing words, phrases, clauses, slogans and most times essays that sells the company's product. At a point i even wrote sales pitch for marketers in order to make them sing the same hymn at every point in time. Influencing the customers through words was my major objective, the following is a list of my activities.Researching: In order for me to pull off a perfect product copy I spent countless hours brooding on literature reviews concerning similar products,google analytics, keyword planner and research etc. My research wasn't limited to just what i write, but also to present trends, life hacks etc. Additionally, I can only offer as much as what i have.Thus, reading up is key to my productivity. Keeping abreast with industry jargons.Providing the marketing and sales team with latest industry pitches.Providing updates on product testingReviewing market research obtained through focus groupsExperimenting with new emerging media marketWriting: I was hired to provide persuasive and often sales oriented copies. As I said, the objective was to generate direct response through copies that i curated. This requires creative brainstorming sections and copies.It means working with a creative team and editor , meeting crazy deadlines. These some of the things i have written while:Company Wikipedia page (wemy industries)Print, Radio, BRT and Bill board adsProduct Brochure and CatalogDistributor HandbookScript for Comic book (That Time Of The Month: Menstruation)Web content and SEO article writing/BlogspotPPC ad writingPOS ad writingSales pages/pitches for hospital teamContent writing for business ideasPress releaseHigh end emailsCompany Newsletter writingProduct package write upsProduct ManualsInstructional materials for on boarding new staffProof reading and editing

Editing and proof reading of posts and articles before final screening.Communication of the establishment affairs with the publicDocumentation of affairsCopy writing